• VOTE FOR YOUR FAVOURITE PHOTO IN THE #ADVENTUREBEGINSHERE CONTEST

    Help choose the winner of a Norco Optic and a trip to the Chilcotins!

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  • Introducing the

    See the Trail Differently

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  • 2016 Demo Rides

    Experience unparalleled ride quality and performance.

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  • HAVE THE RIDE OF YOUR LIFE WITH RTCC AND NORCO BICYCLES!

    Riding in the 2016 Ride to Conquer Cancer?
    Norco Bicycles is with you all the way!

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  • Fluid Forma Wins Bicycling Magazine Editors’ Choice Award
    “We’d recommend the Fluid Forma to any woman looking to get into the sport.”
    – Bicycling Magazine

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Canada Cup #2 Mont-Tremblant Race Recap

May 27, 2016

By: Evan McNeely You never know what you’re going get when you take to a start line. Whenever people ask me, in attempt to get an inside scoop on the days performances, “How do you feel? How is this race going to go?” I politely reply to them that I will know 5 minutes after […]

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Let’s Go Commuting: Getting Ready for Bike to Work Week

May 20, 2016

There are plenty of compelling reasons to give bike commuting a try. It saves money (the cost of a vehicle, insurance, maintenance, tolls and fuel only seems to go one direction – up!), helps the environment and can burn off a few extra calories while improving your fitness base. Despite all the benefits, it can […]

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Optic Media Roundup

May 20, 2016

Mountain bike media from around the world gathered  for simultaneous launch events in Santa Rosa, California and Cannock Chase, UK last month for their first glimpse of the new Norco Optic. Read some of what your favourite publications had to say about our new trail bike below and click on the logos for the full articles. […]

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Share Your Adventure

#norcobicycles

Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach