• Introducing the 2016 Tactic

    You already have your strategy.
    Execute with your Tactic

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    Jill Kintner and Bryn Atkinson were able to both secure the Downhill championships after 5 rounds of Downhill action on American soil and take their Norco carbon Aurum's all the way to the top.

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  • Revolver Full Suspension

    To the Limit

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  • The Next Generation

    Meet the 2016 kids bikes

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  • Torrent 7.1

    The Torrent is an aggressive hardtail mountain bike with a quick but stable manner that will have riders whooping with joy on flowing singletrack, dominating rocks and roots on technical downhills, and tackling steep, loose climbs with ease.
    Available Spring 2016

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Rider Perspective: Evan Guthrie at the Enduro World Series – Spain/Italy

October 08, 2015

By: Evan Guthrie, Norco Factory Team The 2015 season has officially come to a close in the bike race scene. A foot race or two may happen in the meantime though! I am on my way home from an amazing two week trip to Spain and Italy for the final two rounds of the Enduro […]

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Kamikaze Games/Pro GRT Final – Mammoth Mountain

October 07, 2015

Mammoth Lakes, CA- Sept 25-27, 2015 –  Set high in the Sierra Mountains at 10,000ft, Mammoth hosted the final round of the Pro GRT National series, as well the Kamikaze Legends downhill race, night slalom, xc, and enduro. Jill Kintner and Bryn Atkinson were able to both secure the Downhill championships after 5 rounds of Downhill action […]

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Peter Disera takes 1st Place at the Red Bull Race The Place

October 07, 2015

By: H&R Block Pro Cycling Team Racing for H&R Block Pro Cycling Team, Peter Disera comes out on top this past weekend in Toronto at the Red Bull Race The Place. Racing through high winds and poor conditions, Peter worked hard through the day to come out on top with a win at this exciting […]

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Adam de Vos Finishes 9th at the U23 Road World Championships

October 06, 2015

Press Release from H&R Block Pro Cycling Team Adam de Vos capped off a stellar season finishing in 9th place at the U23 Road World Championships in Richmond, VA. Adam led the Canadian team that was also comprised of Ben Perry, Nigel Ellsay and Alex Cataford. The ten-loop 162.2km race started quickly with several breakaways. […]

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Norco Bicycles at the 2015 Ride to Conquer Cancer

September 22, 2015

More than 2,000 riders braved the elements during the fourth and final event of the Ride to Conquer Cancer series, the BC Ride. Riders started the epic two-day, 200km ride south of the border in Seattle, Washington, and travelled north to Vancouver. The event is the largest cycling fundraiser in the province and raised a […]

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2015 UCI World Championships – Norco Factory Rider Update

September 10, 2015

The top cross-country and downhill athletes from around the world converged in the tiny Pyrenees country of Andorra last week for the 2015 UCI Mountain Bike World Championships. Riders from both Norco Factory Racing and the Norco Factory XC Teams were on hand with five riders having earned the right to fly their national colours […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach

Our Athletes

Norco Factory Team

The Norco Factory Team has a long and celebrated history, dating back more than 30 years to the early 80s. Today’s team is full of fast, fit and hungry Canadian XC racers who compete for podiums throughout North America and beyond. Many are multi-talented athletes who also compete in cyclocross, enduro and road races.

Independent Riders

Norco’s Independent Riders are all gifted mountain bike athletes, and Norco is honoured to help support their growth and development as their official frame sponsor. In addition to competing in world-class events like Red Bull Rampage, The Sea Otter Classic and Crankworx, these athletes play a big role in promoting cycling and cycling events in their local communities.

Norco Factory Racing

Norco Factory Racing is Norco’s brand new World Cup downhill race team. These four young men share a hard-nosed work ethic and a commitment to constant development. Featuring World Cup star Sam Blenkinsop along with Harry Heath, Jack Iles and Magnus Manson Norco Factory Racing is lead by trainer and team manager Todd Schumlick of PerformX. The team will compete against the very best in the world with Norco in 2015.

H&R Block Pro Cycling

H&R Block Pro Cycling is a Canadian UCI-Continental road race team. Led by Canada’s M1 Sports Management, the team consists of an elite roster of athletes, many of whom are former podium finishers in Canadian Provincial and National Championships. H&R Block Pro Cycling will compete in several premiere UCI and NRC North American events in 2015.

Premier Tech

Based in Quebec, Team Norco Bicycles/Premier Tech is a co-ed squad that challenges for the podium in both male and female categories. The team is committed to developing young athletes and preparing them to compete at the highest levels in Canada – a project Norco Bicycles has participated in for many years.


Our team of ambassadors is all about building stoke in the two wheeled world, and embody our motto of “Adventure Begins Here”. From wrenching bikes in the pits of your local charity ride, to cycling events all over the world, our Norco ambassadors are making a difference, one ride at a time.