• Win a trip to the Chilcotin backcountry and a Norco Optic trail bike!

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  • Introducing the

    See the Trail Differently

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  • 2016 Demo Rides

    Experience unparalleled ride quality and performance.

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    Riding in the 2016 Ride to Conquer Cancer?
    Norco Bicycles is with you all the way!

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  • Fluid Forma Wins Bicycling Magazine Editors’ Choice Award
    “We’d recommend the Fluid Forma to any woman looking to get into the sport.”
    – Bicycling Magazine

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Fluid Forma 7.2 Wins Bicycling Editors’ Choice Award

April 27, 2016

  The Norco Fluid Forma 7.2 has been honored by Bicycling Magazine for its prestigious 2016 Editors’ Choice Awards. This year’s testing started with over 100 nominations, and the Fluid was one of only 20 mountain bikes, and two mountain bikes under $2,500, to receive an award. The women’s specific trail bike is designed around 650B-wheels and features […]

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Jill Kintner and Bryn Atkinson – Sea Otter Classic Recap

April 26, 2016

Monterey, CA- April 15, 2016 – The Sea Otter Classic has been around for over 25 years, and continues to be one of the biggest cycling festivals in the world. Hosting around 60,000 spectators and 10,000 participants, Sea Otter also kicks off the year as the unofficial North American season opener. Exhibitors, fans, media, and racers from […]

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AT’s Showdown Wrap-up

April 22, 2016

After being postponed due to rainy conditions and then a hectic morning spent clearing mud out of of some of the biggest jump lines to hit California, the 5th annual AT Showdown went down in Santa Rosa, CA. Norco athlete Andrew Taylor and his crew spent the previous week setting up the ramps and moving […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach