• Introducing the 2016 Tactic

    You already have your strategy.
    Execute with your Tactic

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    Jill Kintner takes Pro GRT overall after winning every single race in the series. Bryn Atkinson takes the men’s overall.

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  • Revolver Full Suspension

    To the Limit

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  • The Next Generation

    Meet the 2016 kids bikes

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  • Torrent 7.1

    The Torrent is an aggressive hardtail mountain bike with a quick but stable manner that will have riders whooping with joy on flowing singletrack, dominating rocks and roots on technical downhills, and tackling steep, loose climbs with ease.
    Available Spring 2016

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Adam de Vos Finishes 9th at the U23 Road World Championships

October 06, 2015

Press Release from H&R Block Pro Cycling Team Adam de Vos capped off a stellar season finishing in 9th place at the U23 Road World Championships in Richmond, VA. Adam led the Canadian team that was also comprised of Ben Perry, Nigel Ellsay and Alex Cataford. The ten-loop 162.2km race started quickly with several breakaways. […]

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Norco Bicycles at the 2015 Ride to Conquer Cancer

September 22, 2015

More than 2,000 riders braved the elements during the fourth and final event of the Ride to Conquer Cancer series, the BC Ride. Riders started the epic two-day, 200km ride south of the border in Seattle, Washington, and travelled north to Vancouver. The event is the largest cycling fundraiser in the province and raised a […]

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2015 UCI World Championships – Norco Factory Rider Update

September 10, 2015

The top cross-country and downhill athletes from around the world converged in the tiny Pyrenees country of Andorra last week for the 2015 UCI Mountain Bike World Championships. Riders from both Norco Factory Racing and the Norco Factory XC Teams were on hand with five riders having earned the right to fly their national colours […]

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Behind the Scenes of a Professional Cycling Team at the Tour of Alberta

September 08, 2015

There is a lot that goes on “behind the curtains” of a Professional Cycling Team to bring the athletes to the start line. All season the H&R Block Pro Cycling Team have been competing and winning races in an effort to get them to the penultimate race of the 2015 race calendar – the Tour of Alberta. […]

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Five Norco Riders Representing Their Countries at World Championships in Andorra

September 01, 2015

It is an honour to be chosen to represent your country at the World Championships, and Norco Bicycles could not be more proud to have, not one, not two, but FIVE athletes who will be riding in their National Team colours at the World Championships this year in Andorra! From the USA, we’ll have three-peat National […]

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Pre-Tour of Alberta Team Ride

August 28, 2015

With Canada’s highest ranked professional road cycling stage race, the Tour of Alberta, less than a week away, H&R Block Pro Cycling Team’s Mark Ernsting gathered the riders who will be competing together in Vancouver for a week of riding. While there were many tough training rides on the schedule, Norco Product Manager Logan Johns, Team and […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach

Our Athletes

Norco Factory Team

The Norco Factory Team has a long and celebrated history, dating back more than 30 years to the early 80s. Today’s team is full of fast, fit and hungry Canadian XC racers who compete for podiums throughout North America and beyond. Many are multi-talented athletes who also compete in cyclocross, enduro and road races.

Independent Riders

Norco’s Independent Riders are all gifted mountain bike athletes, and Norco is honoured to help support their growth and development as their official frame sponsor. In addition to competing in world-class events like Red Bull Rampage, The Sea Otter Classic and Crankworx, these athletes play a big role in promoting cycling and cycling events in their local communities.

Norco Factory Racing

Norco Factory Racing is Norco’s brand new World Cup downhill race team. These four young men share a hard-nosed work ethic and a commitment to constant development. Featuring World Cup star Sam Blenkinsop along with Harry Heath, Jack Iles and Magnus Manson Norco Factory Racing is lead by trainer and team manager Todd Schumlick of PerformX. The team will compete against the very best in the world with Norco in 2015.

H&R Block Pro Cycling

H&R Block Pro Cycling is a Canadian UCI-Continental road race team. Led by Canada’s M1 Sports Management, the team consists of an elite roster of athletes, many of whom are former podium finishers in Canadian Provincial and National Championships. H&R Block Pro Cycling will compete in several premiere UCI and NRC North American events in 2015.

Premier Tech

Based in Quebec, Team Norco Bicycles/Premier Tech is a co-ed squad that challenges for the podium in both male and female categories. The team is committed to developing young athletes and preparing them to compete at the highest levels in Canada – a project Norco Bicycles has participated in for many years.


Our team of ambassadors is all about building stoke in the two wheeled world, and embody our motto of “Adventure Begins Here”. From wrenching bikes in the pits of your local charity ride, to cycling events all over the world, our Norco ambassadors are making a difference, one ride at a time.