• Break Through

    INTRODUCING THE ALL-NEW 2018 THRESHOLD

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  • JILL KINTNER: DUAL SLALOM AND DOWNHILL US NATIONAL CHAMPION

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  • Congratulations to Peter Disera
    2017 Elite Men’s National XC Champion!

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  • OUR TRAILS CONNECT US ALL

    The Norco Optic is our premium trail bike, designed with a mix of cross-country efficiency and all-mountain playfulness that encourages you to explore.

    To support the trail stewardship and advocacy efforts of the IMBA on the trails that connect us all, Norco will donate $25 for each Optic sold through September 30th*.

    #TRAILSCONNECTUS

    See the Optic

  • ADRIEN LORON & JILL KINTNER LEAD CRANKWORX KING & QUEEN POINTS RACE

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Mont-Sainte-Anne World Cup XC Recap

August 11, 2017

This past weekend marked the 5th round of the UCI Mountain Bike World Cup in Mont Saint Anne, Quebec where the Norco Factory Team & Forward Racing took on the best in the world. The team arrived on the Wednesday prior and were out to check out what most consider the most challenging track on […]

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Introducing the All-New Norco Threshold

August 08, 2017

THE TOUGHEST RIDERS DON’T SHY AWAY FROM HARSH WEATHER: THEY EMBRACE IT. RAIN, WIND, SAND AND MUD? BRING IT ON. NO ONE SAID BIKE RACING WAS SUPPOSED TO BE EASY. Norco Bicycles is thrilled to introduce the all-new 2018 Threshold cyclocross platform. With updated geometry, a redesigned frame, and an arsenal of features to combat […]

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National Championships 2017 – Forward Racing-Norco

August 04, 2017

By Team Forward Racing-Norco   The weekend of racing in Canmore for National Mountain Bike Championships was a good one for the team. We came in excited about our chances and ready to give it our all. National Championships isn’t really any different than any other race we do all season except it is… because […]

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Share Your Adventure

#norcobicycles

Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach