• Congratulations to Peter Disera as 2017 Elite Men’s National XC Champion!

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  • OUR TRAILS CONNECT US ALL

    The Norco Optic is our premium trail bike, designed with a mix of cross-country efficiency and all-mountain playfulness that encourages you to explore.

    To support the trail stewardship and advocacy efforts of the IMBA on the trails that connect us all, Norco will donate $25 for each Optic sold through September 30th*.

    #TRAILSCONNECTUS

    See the Optic
  • JOIN US FOR
    NORCO RIDER APPRECIATION DAY!

    Silver Star Bike Park - July 29th, 2017

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  • ADRIEN LORON & JILL KINTNER LEAD CRANKWORX KING & QUEEN POINTS RACE

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  • HUGE SAVINGS ON 2016 BIKES

    WHILE QUANTITES LAST!

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Peter Disera: 2017 Elite Men’s National XC Champion

July 25, 2017

The Norco Factory Team was on point this weekend for the Canadian National Championships in Canmore, Alberta. Held at the Canmore Nordic Centre, the dry and dusty conditions made for an exciting race. The Canadian Nationals were last held in Canmore in 2011, and were the scene of Peter Disera’s first National-level race. Peter returned to […]

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Looking Forward to Hot On Your Heels!

July 19, 2017

By: Sarah Moore, Marketing and Communications Supervisor Whether you’re a talented berm-smashing-drop-hunting mountain biker or a newbie who loves to keep both wheels firmly on the ground, the Hot On Your Heels Women’s Only Enduro is an event that you make space for in your calendar every year. There is something special about this event […]

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Norco Factory Team Update: Lenzerheide, World Cup XCO #4

July 19, 2017

Switzerland was the fourth stop on the UCI World Cup calendar for XCO and the second stop of the year to host both the cross country and downhill events. The ski town was the perfect setting to host the racing with the abundance of mountain top roads to explore and stunning trail networks. The team pits […]

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Share Your Adventure

#norcobicycles

Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach