• Norco Search Wins 2016 Design and Innovation Award
    "The Norco Search represents a new way of thinking–
    a bike for those who want to continue onwards when the asphalt runs out."

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    Riding in the 2016 Ride to Conquer Cancer?
    Norco Bicycles is with you all the way!

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  • Jay Hoots: The Legend

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  • Introducing the 2016 Tactic

    You already have your strategy.
    Execute with your Tactic

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Norco Search Wins 2016 Design and Innovation Award

February 10, 2016

A panel of 40 industry experts from around the world have chosen the Norco Search Ultegra for a 2016 Design and Innovation Award! The awards honour the best and the most innovative road, mountain and e-bikes of 2016, as well as select components and accessories. The international panel made up of journalists, designers, engineers, World Cup […]

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Norco Revolver FS 9.3 Reviewed in Bike Magazine’s Bike Bible

February 09, 2016

Bike Magazine’s annual Bible of Bike Tests is one of the most comprehensive gear guides in the industry with in-depth reviews of 31 XC, trail and all-mountain bikes. Featured in this year’s Bible is a glowing review of the 2016 Norco Revolver FS 9.3. After extensive testing on the trails of Vermont, Bike editors summed up the 9.3 as […]

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Norco Aurum C7.2 Featured in the Dirt 100

February 03, 2016

Dirt Mountain Bike Magazine has released the 2016 Dirt 100 – their selections of the industry’s one hundred hottest mountain bikes, components and gear. Earning a spot in this year’s list was the Aurum C7.2 with editors praising the bike as a solid value with race-ready spec. “The 7.1 is everything a racer will need in terms […]

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NSMB reviews the Norco Aurum C7.1

January 26, 2016

NSMB put the Aurum C7.1 to the test with a mix of park and shuttle riding last season and had this to say about our flagship downhill bike: “The Aurum feels ready for a bit of rough and tumble. The frame feels stiff and stout which translates to a very responsive ride. It’s sharp and taut feeling […]

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Behind the 2016 Torrent: Five Questions with Product Manager Paul Burnett

January 20, 2016

Fresh off the Torrent’s win in MBUK Magazine’s plus-size hardtail shootout, we sat down with Product Manager Paul Burnett to get the story behind the latest evolution of our aggressive all-mountain hardtail. What was the concept behind the Torrent? Paul: In the late 90’s, hardtails still dominated on the Shore because most full suspension bikes […]

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New Year, New Goals

January 20, 2016

By: Pete Stace Smith, Norco Ambassador Hello my riding friends and welcome to a new year! Sorry for the radio silence, but I’ve been out playing and riding in some very cool locations to finish off a busy season. I’m back now though, and with renewed interest and excitement to get right back on my […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach

Our Athletes

Norco Factory Team

The Norco Factory Team has a long and celebrated history, dating back more than 30 years to the early 80s. Today’s team is full of fast, fit and hungry Canadian XC racers who compete for podiums throughout North America and beyond. Many are multi-talented athletes who also compete in cyclocross, enduro and road races.

Independent Riders

Norco’s Independent Riders are all gifted mountain bike athletes, and Norco is honoured to help support their growth and development as their official frame sponsor. In addition to competing in world-class events like Red Bull Rampage, The Sea Otter Classic and Crankworx, these athletes play a big role in promoting cycling and cycling events in their local communities.

Norco Factory Racing

Norco Factory Racing is Norco’s brand new World Cup downhill race team. These four young men share a hard-nosed work ethic and a commitment to constant development. Featuring World Cup star Sam Blenkinsop along with Harry Heath and Fraser McGlone, Norco Factory Racing is lead by trainer and team manager Todd Schumlick of PerformX. The team will compete against the very best in the world with Norco in 2016.

H&R Block Pro Cycling

H&R Block Pro Cycling is a Canadian UCI-Continental road race team. Led by Canada’s M1 Sports Management, the team consists of an elite roster of athletes, many of whom are former podium finishers in Canadian Provincial and National Championships. H&R Block Pro Cycling will compete in several premiere UCI and NRC North American events in 2016.

Premier Tech

Based in Quebec, Team Norco Bicycles/Premier Tech is a co-ed squad that challenges for the podium in both male and female categories. The team is committed to developing young athletes and preparing them to compete at the highest levels in Canada – a project Norco Bicycles has participated in for many years.


Our team of ambassadors is all about building stoke in the two wheeled world, and embody our motto of “Adventure Begins Here”. From wrenching bikes in the pits of your local charity ride, to cycling events all over the world, our Norco ambassadors are making a difference, one ride at a time.