• OUR TRAILS CONNECT US ALL

    The Norco Optic is our premium trail bike, designed with a mix of cross-country efficiency and all-mountain playfulness that encourages you to explore.

    To support the trail stewardship and advocacy efforts of the IMBA on the trails that connect us all, Norco will donate $25 for each Optic sold through September 30th*.

    #TRAILSCONNECTUS

    See the Optic
  • JOIN US FOR
    NORCO RIDER APPRECIATION DAY!

    Silver Star Bike Park - July 29th, 2017

    Learn More

  • ADRIEN LORON & JILL KINTNER LEAD CRANKWORX KING & QUEEN POINTS RACE

    Learn More
  • HUGE SAVINGS ON 2016 BIKES

    WHILE QUANTITES LAST!

    Learn More
  • 2017 Demo Rides

    Experience unparalleled ride quality and performance.

    Learn More

Looking Forward to Hot On Your Heels!

July 19, 2017

By: Sarah Moore, Marketing and Communications Supervisor Whether you’re a talented berm-smashing-drop-hunting mountain biker or a newbie who loves to keep both wheels firmly on the ground, the Hot On Your Heels Women’s Only Enduro is an event that you make space for in your calendar every year. There is something special about this event […]

Read More

Norco Factory Team Update: Lenzerheide, World Cup XCO #4

July 19, 2017

Switzerland was the fourth stop on the UCI World Cup calendar for XCO and the second stop of the year to host both the cross country and downhill events. The ski town was the perfect setting to host the racing with the abundance of mountain top roads to explore and stunning trail networks. The team pits […]

Read More

A Canada Day Epic in the Chilcotins

July 19, 2017

Norco Bicycles are proudly designed right here in Canada, where our testing ground is truly world-class. Canada’s 150th anniversary inspired Norco sales rep Pat Mulrooney to take four friends and their bikes to BC’s Chilcotin mountains to experience the rugged natural beauty that Canada is known for. Pat is talented behind the camera lens, and captured the highlights of […]

Read More

Share Your Adventure

#norcobicycles

Our stories of development: how your favourite Norco bikes came to be.

Learn More

The Norco Approach