• Jay Hoots: The Legend

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  • Introducing the 2016 Tactic

    You already have your strategy.
    Execute with your Tactic

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  • Threshold Takes the Win

    Threshold A1 Wins Outdoor Fitness Magazine’s Entry-Level Cyclocross Bike Shootout

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    tech 1
  • Revolver Full Suspension

    To the Limit

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  • The Next Generation

    Meet the 2016 kids bikes

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Jay Hoots, The Legend

November 30, 2015

Jay Hoots is one of the original freeriders from Vancouver, BC and has been a Norco Bicycles athlete for almost two decades. A skilled and passionate rider, he is now committed to getting more people out riding in safe places with his bike parks projects. This video features three bike parks that Hoots Inc. worked […]

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Mountain Bike Action Gets Their First Look at the Revolver 9.2 FS

November 27, 2015

  From Mountain Bike Action: Our quiver of test bikes is constantly evolving, and while we have several we are pretty excited about at the moment, the Norco Revolver 9.2 FS is definitely near the top of the list.  The B.C. born and raised brand has been producing some of the most capable bikes out […]

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H&R Block Pro Cycling Team Announces New Athletes for 2016

November 26, 2015

By: H&R Block Pro Cycling Team Vancouver, BC – The H&R Block Pro Cycling Team is pleased to welcome a new roster of athletes for the 2016 season. Joining us from the Trek Red Truck Racing Team is Joel Taylor of Victoria, BC. Throughout his childhood, Joel took part in a variety of sports including competitive […]

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UK’s Mountain Bike Rider Magazine Reviews the Range C7.1

November 13, 2015

From Mountain Bike Rider Magazine: British Columbia is home to some of the world’s best all-mountain riding, so Norco ought to know how to make a sorted enduro bike. Its 160mm-travel Range has been available in aluminium for a couple of years, but the new carbon version is the Canadian brand’s go-to, high-end race machine. To […]

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Fluid 4.3 Featured in Family Camping & Canoeroots Magazine

November 10, 2015

Family Camping & Canoeroots Magazine recently featured the Norco Fluid 4.3 youth bike in their Little Explorers series on outfitting kids for mountain biking. The 24″ version of our popular Fluid platform delivers 100mm of A.R.T. Suspension and a spec worthy of any full-sized adult bike. Visit the Youth section to explore our full line of kid’s bikes. […]

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MTB Mag Tests the Range C7.1

November 06, 2015

“It’s a monster in the turns, and it pedals well for a bike with this much travel, but best of all it is incredibly stiff and has flawless geometry.” From MTB Mag: Back in April we got our hands on the Norco Range C7.1. The “enduro” category slayer features 160mm of travel front and rear […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach

Our Athletes

Norco Factory Team

The Norco Factory Team has a long and celebrated history, dating back more than 30 years to the early 80s. Today’s team is full of fast, fit and hungry Canadian XC racers who compete for podiums throughout North America and beyond. Many are multi-talented athletes who also compete in cyclocross, enduro and road races.

Independent Riders

Norco’s Independent Riders are all gifted mountain bike athletes, and Norco is honoured to help support their growth and development as their official frame sponsor. In addition to competing in world-class events like Red Bull Rampage, The Sea Otter Classic and Crankworx, these athletes play a big role in promoting cycling and cycling events in their local communities.

Norco Factory Racing

Norco Factory Racing is Norco’s brand new World Cup downhill race team. These four young men share a hard-nosed work ethic and a commitment to constant development. Featuring World Cup star Sam Blenkinsop along with Harry Heath, Jack Iles and Magnus Manson Norco Factory Racing is lead by trainer and team manager Todd Schumlick of PerformX. The team will compete against the very best in the world with Norco in 2015.

H&R Block Pro Cycling

H&R Block Pro Cycling is a Canadian UCI-Continental road race team. Led by Canada’s M1 Sports Management, the team consists of an elite roster of athletes, many of whom are former podium finishers in Canadian Provincial and National Championships. H&R Block Pro Cycling will compete in several premiere UCI and NRC North American events in 2015.

Premier Tech

Based in Quebec, Team Norco Bicycles/Premier Tech is a co-ed squad that challenges for the podium in both male and female categories. The team is committed to developing young athletes and preparing them to compete at the highest levels in Canada – a project Norco Bicycles has participated in for many years.


Our team of ambassadors is all about building stoke in the two wheeled world, and embody our motto of “Adventure Begins Here”. From wrenching bikes in the pits of your local charity ride, to cycling events all over the world, our Norco ambassadors are making a difference, one ride at a time.