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  • The right equipment can make all the difference.

    With 100mm travel, hydraulic disc brakes, dropper post, and trail-tuned A.R.T. Suspension system,
    the Norco Fluid FS 4.2 is the bike you wish you’d had.

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    Norco Bicycles was founded in 1964 with the idea of getting more people on bicycles. Over the past 50 years this philosophy has moved from it's Canadian beginnings and can now be found in more than 25 countries.

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  • We are all season cyclists.

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Thomas “der Professor” Schmitt’s Northern Italy Alpine Adventure

February 14, 2017

It was late October, and Thomas “Professor” Schmitt decided to fit in one last adventure before winter hit the Alps. He set off for Brixen—a town in the province of South Tyrol in northern Italy—aiming for the Großer Gabler alpine hut (2575m). Mother Nature had other plans, covering the Dolomites in heavy snowfall the night […]

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Weston Lloyd: Flashback to the Summer of Grom

February 02, 2017

By: Steven Lloyd As a kid, the highlight of my summer each year was cruising my BMX around the neighbourhood and camping trips with my dad. Now that my 9-year old son Weston has fallen in love with biking, I decided to make this past summer one that he would never forget. First, we needed […]

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The Man, the Myth, the Legend: Team Colin Reviews the Norco Ithaqua

January 25, 2017

Team Colin, a Canadian blogger and XC racer, recently delved into what he proclaimed to be his “first legitimate demo” when he took a Norco Ithaqua home for a weekend. “To be honest, I’m still not even sure why Kevin, the rep at Live to Play Sports, let me demo the bike. True story: when […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach