We started searching out different trails just to see how far we could push it. Logan Johns, Product Manager
Norco’s cyclocross race machine was designed and developed on Canada’s Pacific Coast: a region characterized by rugged landscapes and abundant precipitation. The all-new Threshold is a product of our demanding environment and a symbol of Norco’s distinctly Canadian take on the cyclocross tradition. Tested on the trails and proven on the racecourse, the 2015 Threshold is how Norco does cyclocross.
We’ve long been known as a leader in mountain bikes. When it comes to CX, we recognized years ago that many of the technologies and frame features that make our mountain bikes exceptional could be carried over to our cyclocross program: lateral frame stiffness for explosive acceleration; thru axles for railing through rutted corners and holding lines; snappy, precise handling for maneuvering through variable terrain; disc brakes for the confidence to ride faster and push harder in all conditions.
Look closely at the new Threshold and you cannot miss the MTB influence. What can we say? It's in our blood.
It definitely goes where you point it. That’s the biggest takeaway for me: stiffness and steering precision – thru axles do make a BIG difference. Terry Brown, Industrial Design
At this stage we define what we want the bike to be and who it is for. We collect and systematically analyze ride data and rider feedback and set project goals. We explore options for making the bike faster, more capable and more fun.
Here the concept takes shape in 3D. We lock in optimal geometry and manipulate tube shapes to achieve frame performance goals. We blend engineering requirements with aesthetic considerations, fine-tuning the relationship between them.
The rapid prototype is the first physical manifestation of a new frame design. Made of solid plastic, the rapid prototype enables us to hold the frame in our hands, get a feel for tube shapes and assess the cohesiveness and aesthetic appeal of the overall design.
The prototype is the first rideable version of a new bike design. Factory Team and select staff subject the frame to extensive long term testing and punishing real world race conditions. Weaknesses are identified and eliminated in the subsequent iteration.
The pre-production sample incorporates all changes deemed necessary following hundreds of hours of lab and ride testing of the prototypes. At this stage the frame itself is finalized, so we take the opportunity to test paints, colourways and decal packs.
Sub-1000g SL Frame // Hi-Mod Carbon // Dual Thru-Axles
Amazing stiffness for power transfer, stability at high speeds, and light weight for transitioning: the Threshold is the perfect tool. Evan McNeely, Norco Factory Team
Competitive racers are truly at one with their bikes. Over countless hours in the saddle, they develop an intimacy – a feel for the harmony that exists between frame, components and racecourse. Norco Factory Team racers are, without a doubt, experts: able to perceive every facet of a bicycle’s overall performance.
Prototype testers assess a frame’s response to energy inputs with incredible attention to detail. Fit, power transfer, responsiveness, cornering ability and vibration damping are scrutinized automatically, unconsciously. This razor-sharp sensitivity to ride quality makes them the ideal product testers – and we’re listening.
Once we decided to go fifteen on the front, it just made sense to do twelve on the back . . . and it paid off. Logan Johns, Product Manager
By increasing tube profile dimensions in proportion with frame size, Norco engineers are able to calibrate frame stiffness to the weight of the prospective rider. This ensures that a heavier rider on a larger frame will experience the same ride characteristics as a lighter rider on a smaller frame. Though the process is labour-intensive, the result is worth the effort: optimal ride characteristics, performance and comfort to all riders.
The Threshold's burly new fork is engineered to hold a line through the rough, rutted terrain found on punishing CX courses. Broad and stiff with sleek cable management and ample mud clearance, it delivers exceptional responsiveness and precision handling while absorbing punishing vibrations. Paired with a 15mm thru axle, this confidence-inspiring fork ensures that the Threshold goes wherever the rider points it.
ARC Race seat stays were originally developed for our road race platform, the Tactic. ARC stays are engineered with a distinctive bow shape that works like micro-suspension to dampen fatiguing vibrations. By optimizing the vertical compliance to lateral rigidity ratio for race applications we are able to maximize comfort without sacrificing lateral stiffness – so cyclocross racers can stay on the gas all race long.
The fully proprietary GIZMO system features two-piece GIZMO plugs that create a tight seal at entry and exit points, blocking water and debris from entering the frame. GIZMO plugs pinch and hold cables firmly in place, preventing any rattling at entry and exit points. They also enable the rider to pull cables taught so that they can be prevented from rattling around inside the frame.
We use only the highest quality materials – right down to the resin that holds everything together. Our superior quality ArmorLite resin produces an exceptionally strong bond that enhances frame strength and increases impact resistance. It is so efficient that less of it is required – enabling us to produce carbon frames that are both stronger AND lighter than those manufactured using conventional resins.
Norco's Power Chassis Design gives the Threshold its responsiveness and explosive acceleration. An ultra-efficient power transfer system characterized by dramatically oversized tubing from head tube to chain stays, the Power Chassis converts energy from a rider’s whole body into forward momentum. Anchored by a 142x12mm rear thru axle, the Threshold’s Power Chassis is the stiffest pedaling platform on the racecourse.
|Threshold SL Dura-Ace Di2||Threshold SL Ultegra Di2||Threshold SL Ultegra||Threshold 105|
|Frame/Fork||High-Modulus Carbon||High-Modulus Carbon||High-Modulus Carbon||Mid-Modulus Carbon|
|Shifter/Derailleur||Shimano Dura-Ace Di2||Shimano Ultegra Di2||Shimano Ultegra||Shimano 105|
|Crankset||FSA SL-K Light||FSA Energy Cross||FSA Energy Cross||FSA Gossamer Cross PF30 46/36T|
|Rims/Hubs||Easton EC90 SL Disc||Stan's ZTR Iron Cross /Thru-Axle Disc||Stan's ZTR Iron Cross /Thru-Axle Disc||Alex ATD470 /Thru-Axle Disc|
|Brakes||Shimano BR-RS785 Hydraulic Disc||Shimano BR-RS785 Hydraulic Disc||Shimano BR-RS785 Hydraulic Disc||Hayes CX Comp Mech Disc|
|Bar/Stem||Easton EC90/EA70||Easton EA70||Easton EA70||Norco|
|Seatpost||Norco Di2 Lite Composite||Norco Di2 Lite Composite||Easton EA70||Norco|
|Tires||Clement Crusade PDX 33c Tubulars||Clement Crusade PDX 33c Folding||Clement Crusade PDX 33c Tubulars||Clement Crusade PDX 33c|
|Saddle||WTB Volt Team||WTB Volt Team||WTB Volt Race||Norco Cross Race|
|Threshold A1||Threshold A1 Forma||Threshold A2||Threshold A3|
|Frame/Fork||Double Butted Aluminum/Mid-Mod Full Carbon||Forma Double Butted Aluminum/Mid-Mod Full Carbon||Double Butted Aluminum/ Carbon Bladed||Double Butted Aluminum/ Alloy Bladed|
|Shifter/Derailleur||Shimano 105||Shimano 105||Shimano Tiagra||Shimano Sora|
|Crankset||Shimano FC-RS500||Shimano FC-RS500||Shimano FC-R460||Shimano Sora|
|Rims/Hubs||WTB SX17 Disc/Thru-Axle Disc||WTB SX17 Disc/Thru-Axle Disc||WTB SX17/Alloy Disc||Double Wall Aluminum/Alloy Disc|
|Brakes||Hayes CX Comp Mech||Hayes CX Comp Mech||Hayes CX Comp Mech||Hayes CX Comp Mech|
|Seatpost||Norco 27.2mm||Norco 27.2mm||Norco 27.2mm||Norco 27.2mm|
|Tires||Continental Cyclocross Speed 35c - Folding||Continental Cyclocross Speed 35c - Folding||Continental Cyclocross Speed 35c - Folding||Continental CityRIDE II 32c w/ProTection|
|Saddle||Norco Cross Race||Norco Cross Forma Race||Norco Cross Race||Norco Cross Race|