Norco provides both prizing, and event support for BC’s three bike tours. The RONA MS Bike Tour is a pledge-based fundraising event that provides Canadians with the opportunity to ride through scenic and often spectacular parts of the country. Over 10,000 cyclists are expected to participate in the 21 one- and two-day tours taking place across Canada between June and September.

Visit the Rona MS Bike Tour site.

In 2004, IMBA opened our first Canadian office in the town of Collingwood, Ontario, at the base of the Blue Mountain. IMBA Canada's mission is to create, enhance, and preserve trail opportunities for mountain bikers throughout Canada. Norco was IMBA-Canada’s first corporate member.

Visit the IMBA - Canada site.

Green Fleet focuses on encouraging sustainable transportation at businesses and institutions through a series of activities that promote cycling as a means to improve personal and environmental health. In addition, the Green Fleet Program will make an important contribution to the Government of Canada's ‘One Tonne Challenge’ by making cycling an accessible and desirable way of getting around town.

Visit the Toronto Green Fleet site.

Pedalheads is a 10 level instructional bike safety and skill program for kids aged 4-14. From training wheels to trails, each level includes five learning categories: safety knowledge, safety skills, trail riding, street riding, and bike maintenance. Come and discover the possibilities of riding a bike!

Visit the Pedalheads site.

The Canadian Cycling Association (through Sprockids) is committed to making a positive difference in the lives of young people by offering them a structured, fun way to get involved in cycling while helping them build self-esteem. Since 1990, Sprockids has been involving young people in the sport of mountain biking and is now in over 15 countries and its membership continues to grow.

Visit the Sprockids site.

Part of the mission of the Bike Safety, Education and Maintenance department at LifeCycle is to increase the use of bicycles for everyday activity, by teaching those new to the art of cycling the fundamentals of bike safety and maintenance. By teaching in the classroom, and outside in controlled, traffic-free environments, we are able to give children a clearer understanding of the hazards that face us on the road at every corner.

Visit the LifeCycle Cycling Education site.

The IMBA Summit/World Mountain Bike Conference will be a precedent setting event - everyone who attends will leave armed with new knowledge, contacts, and in many cases, new bike skills. This is a unique opportunity to gather up-to-date information and materials addressing the rapidly evolving sport of mountain biking.

Visit the World Mountain Bike Conference site.

Cycling BC is the provincial governing body for the sport of cycling in British Columbia. We represent the full range of disciplines including Road, Track & Cyclo-cross, Mountain Biking and BMX.

Visit the Cycling BC site.

Visit the NSMBA (North Shore Mountain Bike Association) site.

Students Pedaling Onto Kreative Education (SPOKE), is a non-profit society dedicated to promoting mountain biking among youth in British Columbia. SPOKE's involvement at the elementary school, middle school and secondary school level is two-fold. First, it provides a club forum in which students can improve their bike handling skills, learn from elite riders and enjoy recreational cycling. SPOKE also offers group rides giving exposure to mountain biking, while building friendships, fitness and self-esteem. It is at the club level that SPOKE hopes to reach students who are interested in recreational riding and touring.

Visit the SPOKE & BC High School Mountain Biking Championships site.