Norco Athletes

Norco Factory Racing

As Norco’s premier World Cup downhill race team, Norco Factory Racing competes with the best in the world. Led by trainer and manager Todd Schumlick, the team races internationally with a full schedule that includes the UCI World Cup downhill circuit, Crankworx series, and select Enduro World Series events.

Norco Factory Team

With a celebrated history that dates back more than 30 years, Norco Bicycles has helped develop some of Canada’s top XC racers through its support of the Norco Factory Team. Norco Factory Team athletes compete on the UCI MTB World Cup race circuit as well as select North American events.

Forward Racing

Forward Racing is a team of Canadian XC racers who are fast, fit, and hungry for podiums. With Norco as its frame sponsor, the team will compete in the Canada Cup series, Canadian Championships, and other select global events.

H&R Block Pro Cycling

H&R Block Pro Cycling is a Canadian UCI-Continental road race team. Led by Canada’s M1 Sports Management, the team consists of an elite roster of athletes, many of whom are former podium finishers in Canadian Provincial and National Championships. H&R Block Pro Cycling will compete in several premiere UCI and NRC North American events in 2017.

Independent Riders

Norco’s Independent Riders are all gifted mountain bike athletes, and Norco is honoured to help support their growth and development as their official frame sponsor. In addition to competing in world-class events like Red Bull Rampage, the Sea Otter Classic and Crankworx, these athletes play a big role in promoting cycling and cycling events in their local communities.


Norco ambassadors are all about building stoke in the two-wheeled world, and embody our motto of “Adventure Begins Here”. From wrenching bikes in the pits of your local charity ride, to cycling events all over the world, our team of ambassadors are making a difference - one ride at a time.