Norco Factory Team
With a celebrated history that dates back more than 30 years, Norco Bicycles has helped develop some of Canada’s top XC racers through its support of the Norco Factory Team. Norco Factory Team athletes compete on the UCI MTB World Cup race circuit as well as select North American events.
H&R Block Pro Cycling
H&R Block Pro Cycling is a Canadian UCI-Continental road race team. Led by Canada’s M1 Sports Management, the team consists of an elite roster of athletes, many of whom are former podium finishers in Canadian Provincial and National Championships. H&R Block Pro Cycling will compete in several premiere UCI and NRC North American events in 2017.
Norco ambassadors are all about building stoke in the two-wheeled world, and embody our motto of “Adventure Begins Here”. From wrenching bikes in the pits of your local charity ride, to cycling events all over the world, our team of ambassadors are making a difference - one ride at a time.