Well, if you were to Google it you would find information on Barry Truax, an electroacoustic composer; the town of Truax, an unorganized hamlet in southern Saskatchewan; and Robert Truax, an inventor of low-cost rocket engines among other things.

But the real origin of the name stems from Mount Truax. Located in the Chilcotin mountain range of British Columbia; the rugged and beautiful scenery of this mountain provides the perfect setting for an adventure and the perfect name for the evolution of the legendary Shore bikes.

The TRUAX is designed for those riders that are just as likely to pedal up to the trailhead as they are to take a shuttle or chairlift to the top of the mountain before they dive in and revel in their descent. Seven inches of travel and a slack headtube angle make this bike right at home on the way down. Ride it everywhere, every day: jumps, ladders, berms, steep descents, park, shore … wherever you need a fast, versatile and incredibly fun bicycle.

The TRUAX is an evolution of the iconic Shore bicycles that Norco pioneered. The original Shores were built for and named after the fabled North Shore mountains near Vancouver, BC. This fairytale dreamland is filled with ladder bridges and skinny beams suspended perilously high above the forest floor. To add to these harrowing stunts were drops, jumps and steep rock faces; the Shore is a place of great experimentation and pioneering which spawned new bicycles and riding styles.

As this style of riding has evolved and diversified, so too have the demands and needs of shore-style riders on their equipment. The shore style has grown to include long and fast descents, flowing trails, and drops, gaps and jumps with smooth transitions; most now term this riding in general as "freeride." And this is where the new TRUAX steps in.

The TRUAX rides the line between a traditional shore bicycle, a freeride bike and a downhill bike, pulling the best from each world and essentially creating a new style of bicycle design and intended use. Just as at home on Vancouver's renowned North Shore as it is leading a pack of friends through the downhill park, the TRUAX makes short work of the climb up for those who chase self-access thrills as well. Lightweight, fast, nimble and adaptable, it is the one-for-all bike for those who tread on the side of steep, technical, good times over spandex-clad climbs.

A combination of excellent climbing ability with astounding prowess in the descents provides a thrilling experience for riders. With the new A.R.T. suspension the TRUAX is a much better climber than its predecessor. Combined with an uninterrupted seat tube and a lighter overall bike weight, self-access riding is now more accessible. On the descent, though, is where the TRUAX really excels: fast, nimble and light, it is at home anywhere it is pointing down. Ride it up and then point it down and repeat as necessary.

The Shore style of riding is never kind to a bicycle, but our engineers have managed to make it lighter and stronger at the same time. The TRUAX is built to handle the abuse of the Shore, downhill parks or any other self- or lift-accessed descents you can find.

Custom tubing, integrated dropouts, a one-piece link arm and a tapered head tube make this bike incredibly stiff especially when side-loaded, like when you go through a corner. All you have to do is think about where you want the bike to go and it will go there. The TRUAX is responsive, nimble and playful, not to mention wickedly quick. This bike is guaranteed to put a smile on
your face.