Today is day one of the 2010 BC Ride to Conquer Cancer. Starting in Surrey BC and venturing down to Seattle WA over the span of two days 2400 riders look to top last years incredible $6.4 Million Dollars raised. Norco has joined up for the 2nd year in a row to offer tech support to any and all riders along the journey. With 12 Key checkpoints over the two days Norco, along with La Bicycletta and Obsession Bikes has seen everything from derailleur adjustments to seized hubs, broken spokes to flat tires. With is many people riding bikes the worst is bound to happen. Our goal is to get each and every bike back on the road to finish the 300km trip south.

Here are a few photos from an awesome day of conquering cancer… litterally! While writing this post I have learned that the mid-event total is a whopping 9.3 Million Dollars!!!!! Even Doctor Evil would be impressed with that number. (with the pinky of course)