The 2010 Norco product launch took place this year in our own backyard, Vancouver BC. This stellar location boasted some of the best riding in the world but also showcased Vancouver, the 2010 Olympic City!

The Launch started off at the Sheraton Wall Center where retailers, distributors and media from around the world assembled to see the new lineup for 2010. The evening kicked off with a Ryan Leech Demo. Ryan never dissapoints and with a little bit of improv-trials he even used some of the local art in the show. That was not planned . . . .

Day two of the launch involved bike presentations and a ride on Vancouver’s North Shore. Riding some of the classic trails was a real eye opener as there are not many places around the world where the riding is this good.

The third day of the launch was busy on bikes. Starting off with an Urban ride around Downtown Vancouver lead by Ryan Leech and Dylan Korba kicked it off. The bikes on the ride ranged from hybrid commuters to fixies, electric bikes to trials bikes. There was a taste of everything along the ride. Riding through the false creek area, Ryan and Dylan were on entertainment duty while the rest of us enjoyed the scenery and experienced the Cycling lanes on the Burrard St. Bridge. Way to go Vancouver on opening this up to cyclists!.

After the Urban ride and a quick lunch we headed off to Burnaby Mountain, home of Simon Fraser University for a taste of All Mountain terrain. Burnaby is a great area to ride offering a little bit of everything. It was a beautiful day, great trails, and a BBQ waiting at the end. The perfect end to a great launch.

Check out more photos of the Launch at flickr.com

See coverage of the 2010 launch and the new bikes at: