The 2011 Launch, Day 2
Today was day two for the 2011 Norco Product Launch. Starting off this morning, the crew assembled for an early start and an overview of the 2011 line. With more than 150 bikes, this takes a little while but with highlights such as the Range, Shinobi, Vixa and Phaser, it is worth the wait. Check out pinkbike.com for studio photos of the lineup.
The real story for the day is the launch of Norco’s Advanced Ride Technology (A.R.T.) suspension system。 Through the modification and optimization of proven FSR suspension Norco bikes will climb smoother and descend faster than ever before. A.R.T. delivers a ride which is more efficient while pedaling while offering improved square edge bump compliance to smooth and quicken rough riding conditions. Both of these features have been achieved by changing the location of the pivot points to achieve additional chain growth and a more rearward axle path. The increased chain growth results in higher anti-squat characteristics which reduces suspension bob and makes the bike pedal more efficiently. The improved rearward axle path lets the rear wheel move back at the same time as it moves up to get out of the way of large, square edge bumps more effectively, allowing the bike to roll smoother and faster over rough terrain.
That is a mouthfull… the real lowdown is that the new Norco Range, Shinobi, Vixa and Phaser will climb better and descend faster than ever before. Whether you are racing XC, looking for an All-Mountain machine or hitting up a Super-D, these bikes fit the part!
2011 Norco Range SE
Once all the bikes had been discussed, the photos had been taken and everyone had heared enough, it was time to ride. Heading over to ride the shore was only a short drive away so we headed over and had a blast. Following that up with a Trials demo from Ryan Leech… Sounds like a pretty good day to me! For more photos check out flickr.com/norcobikes
