Archive for the ‘General’ Category

‘A Person With A Camera’

Photography is an area that has turned a leaf over the past decade through the advancement of digital technology. Photography used to be an art, an art that was exclusive to the truly talented photographer. Now there are two types of photographers out there. I like to categorize as ‘photographers’ and ‘people with camera’s’. Now before I dig any deeper into this, I would like to point out that I fit comfortably into the second category. I am a “person with a camera”

First off, I will date myself by admitting that the first camera I ever owned was digital. . . yes, it is sad but it is also true. Around 2001 I received the gift of a Kodak Easyshare camera with a whopping 2.1Megapixel resolution. I could enlarge a photo up to a massive 4″ by 6″ with only minor pixelation. Through a few more sub-par point-and -shoots I finally stepped up in 2006 and bought an SLR. Mind you this was a Canon AE-1 Program which was introduced in 1981, long before I was born . . . This was my first intro into what a camera could do. (using technology that was 25 years old). After many wasted rolls of film and several blurry, underexposed photos that made everyone dizzy, this past December I finally purchased a digital SLR. . . Ever since I have truly embraced being a “Person with a Camera”

Let me step back a bit and give you some more background info… My father has been a professional photographer for the past 35 years or so, therefor he knows a thing or two. He shoots mostly wildlife such as birds, plants, insects, mammals etc. and in my bias opinion he does a spectacular job. I remember back a while  getting some pointers on photography and he said, “in order to get an adequate depth of field you must shoot at a minimum of F-11″ . Well, you try taking a photo of a cyclist at F-11… Especially living in Vancouver where it rains all winter and you are stuck in a dense forest. Realistically you are lucky to be shooting at F5, never mind a minimum of F-11. Cycling is an area that is extremely difficult to take photos in and everyone with a camera is trying their hand at it.

There are some truly talented photographers out there such as Harookz, Ian Hylands, and Dan Barham. Among others, these guys can do things with light that I could never dream of accomplishing. To take a crisp, focused, well exposed image of a cyclist involves working in the worst of lighting, the fastest of speeds and the most remote of terrains, really there is nothing working in your favour…

Again, Photography is an art, to even grasp a fraction of what there is to know takes decades and still you are only scratching the surface. Props to those that are doing it, props to those who are trying but from one ‘person with a camera’ to another, remember there is a lot of room to learn and a lot of room to improve. I know I know very little, I can learn a lot. I want to learn as much as possible.

Mind you these are nothing but the ramblings of a ‘person with a camera’ and who am I to give advice about photography?

Dustan

a photo by "a guy with a camera"

a photo by "a person with a camera"

Riding the Okanagan – The Roundabout Way

When I think about riding in the Okanagan I think of hot dry singletrack rolling along a ridge. I think of long climbs and screaming descents. Well, this past weekend I decided to take in a different kind of riding in the small town of Oliver BC. This town is known as the Wine Capital of Canada. Home of dozens of world renound vinyards such as Burrowing Owl, Grey Monk, Stoneboat and more Oliver is a great summer getaway. For this weekend a friend and I brought down two XFRs and took them for a ride around town.

We stayed at the Bel-Air Cedar Resort on the south edge of town. This is a great location to start a tour of the vinyards in the area. From the motel you can pedal south and follow the Vinyard signs all the way down through Black Hills, Desert Hills, Tinhorn Creek  and on through to Burrowing Owl which is about 7km south of Oliver. Making a loop of it you can stop at Golden Beaver, Inniskilin , Golden Beaver, Silver Sage and more. The total loop is about 15km and you will pass a total of about 12 wineries. All in all, a great way to spend a Saturday afternoon.

For a full list of wineries in the area check out: kelownabc.com

bikeandgrapes

rainbow

Why Do You Love Your Bike?

i love my bike

Why do you love your bike? Is it the freedom to go where you want when you want? the ability to stay active and live a healthy lifestyle? or, is it the adrenalin of flying overhead with your friends cheering?

We all love cycling for different reasons and here at Norco, we want to hear why you love your bike. Some reasons are simple while others are long-winded; no matter what the reason long or short, we still want to know.

Please, share your stories, adventures, philosophies, feelings or whatever and hey, you might even get something out of it. . . .

Go ahead and email why You Love Your Bike to ilovemybike@norco.com.

ilovemybike

Norco Blog around the world.

The World really is a small place. We sometimes take for grantid how freely information can travel around the world. Something that is posted online in Vancouver BC can be viewed immediately in Russia. The world today is so small that information can flow faster than we can keep track. Given this liquid information flow, it is always interesting to see where web traffic comes from. There are the usual suspects such as google, wordpress, pinkbike and nsmb; but, there are also some slightly more obscure links out there. Here are a few that I have come accross:

Russia: http://velo.nsk.ru/

Poland: http://www.joy-ride.pl/artykuly/22/powietrzne-dampery—rady-i-opinie.html

Samoa: http://cbox.ws/?n=4-3646458-jvtm45

Dustan

Submitted video from a devoted fan.

Working at the Norco HQ, there are a lot of videos that pass by my desk, from sponsorship requests to professional films there is a pretty wide array. Some are good, some not so much. . . .

Every once and a while I see something that is truly unique. This video in particular caught my eye. Submitted by Colin Scarfe, a media arts student, this video is unique and entertaining. Thanks for the submission Colin, keep up the GREAT work.

Dustan

[youtube=http://www.youtube.com/watch?v=phnijbp7b_s]