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This year, the BC Ride to Conquer Cancer went from a successful event to a outstandingly successful event. 2009′s impressive total of over 6 million dollars was increased by more than 50% to nearly 10 million. What an impressive amount for a two day event. The really impressive part is that given a participation rate of about 2400, that is more than $4000 per person!!!!

With all this fundraising, spirit and enthusiasm it is easy to forget about the 250km ride from Vancouver to Seattle. Over the span of two days, some 2400 riders rode a combined total of 600,000 km. That is an equivalent distance of riding  to the moon, then turning around and riding nearly the whole way back. That seems pretty impressive to me!

Norco’s participation in the event was from a technical assistance position. Teaming up with Obsession Bikes and La Bicicletta there were a combined 14 mechanics that changed an estimated 250 flat tires, put air in more than 1000 tires, adjusted 500 sets of gears and offered thousands of encouraging words .

Check out some photos from the event on Flickr and watch this time lapse video of the event!

Today is day one of the 2010 BC Ride to Conquer Cancer. Starting in Surrey BC and venturing down to Seattle WA over the span of two days 2400 riders look to top last years incredible $6.4 Million Dollars raised. Norco has joined up for the 2nd year in a row to offer tech support to any and all riders along the journey. With 12 Key checkpoints over the two days Norco, along with La Bicycletta and Obsession Bikes has seen everything from derailleur adjustments to seized hubs, broken spokes to flat tires. With is many people riding bikes the worst is bound to happen. Our goal is to get each and every bike back on the road to finish the 300km trip south.

Here are a few photos from an awesome day of conquering cancer… litterally! While writing this post I have learned that the mid-event total is a whopping 9.3 Million Dollars!!!!! Even Doctor Evil would be impressed with that number. (with the pinky of course)