Today was Day 1 of the 2011 Norco Product Launch. Throughout the day, international distributors and Media rolled into town in preparation for the unveiling of the lineup tomorrow morning. Tuesday Morning is the main event with presentations going through highlights of the line from urban to mountain. Following the presentations, we will go ride some brand new 2011 bikes in the world famous North Shore Mountains.
While tomorrow holds a whole lot of excitement, this afternoon we chose to take out some of the jetlag through an urban ride around the city. Vancouver truly is one of the most beautiful cities in the world and why not enjoy it! Check out some photos from the day’s ride at: flickr.com
This year, the BC Ride to Conquer Cancer went from a successful event to a outstandingly successful event. 2009′s impressive total of over 6 million dollars was increased by more than 50% to nearly 10 million. What an impressive amount for a two day event. The really impressive part is that given a participation rate of about 2400, that is more than $4000 per person!!!!
With all this fundraising, spirit and enthusiasm it is easy to forget about the 250km ride from Vancouver to Seattle. Over the span of two days, some 2400 riders rode a combined total of 600,000 km. That is an equivalent distance of riding to the moon, then turning around and riding nearly the whole way back. That seems pretty impressive to me!
Norco’s participation in the event was from a technical assistance position. Teaming up with Obsession Bikes and La Bicicletta there were a combined 14 mechanics that changed an estimated 250 flat tires, put air in more than 1000 tires, adjusted 500 sets of gears and offered thousands of encouraging words .
Check out some photos from the event on Flickr and watch this time lapse video of the event!
