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Dylan likes two things, bikes and coffee. So what happens when you combine the two? Well you get a video filmed solely on an iphone that outlines the adventure. Enjoy.

Today was technically day 4 of the 2010 Crankworx Mountain Bike Festival, but it was also day one for the Ryan Leech Trials Shows. With a dozen or so shows happening this week, the first two were today. With an all-new setup for the demo, check out some photos from today. If you are coming out for any of the festivals check out the show, Ryan is an acrobat on a bike. See more photos at flickr.com/norcobikes

This past weekend the Norco truck and trailer packed up and head down to the 21st annual Seattle Bike expo. Put on by the Cascade Bicycle Club this has become the largest bicycle consumer show in North America. With more than two hundred exhibitors and thousands of consumers showing up the weekend was a flurry of activity. Norco had some near-ceiling-high towers set up with a display of bikes alongside  the latest and greatest from Axiom and Mace.

Next to the Norco setup always seemed to be a mob of people waiting to see the next Ryan Leech Trials Show or Artistic Cycling Demonstration. Having Ryan do 4 shows over the two days was a treat for everyone at the show. Having the Artistic Cycling team as well was simply icing on the cake.

If the expo, the trials demo and the artistic cycling wasn’t enough for you, Ryan was also leading a morning Yoga session both days of the show. A group of yoga enthusiasts showed up each day to partake in Ryan’s class.

With more than 200 exhibitors at the show it took a fair bit of time to see everything. That is if you could actually see everything. Three of the exhibitors present also happened to be Norco Factory Team sponsors FSA, Ergon and Nuun.

See more photos from the Seattle Bike Expo at: flickr.com

This weekend is the start of the 2010 event season for Norco at The Seattle Bike Expo. This  is an annual event hosted by the Cascade Bicycle Club in Seattle, Washington. The show should draw in excess of 200 exhibitors and thousands of consumers over the course of two days.

If you are in the Seattle area over March 13th – 14th, head on down to the Seattle Cruise Ship terminal and say hello. Norco will be there showing off 2010 bikes, giving away a Norco Hades Bike and Factory Team rider Ryan Leech will be conducting Trials Demonstrations throughout the day.

We’ll hope to see you there!

The 2010 Norco product launch took place this year in our own backyard, Vancouver BC. This stellar location boasted some of the best riding in the world but also showcased Vancouver, the 2010 Olympic City!

The Launch started off at the Sheraton Wall Center where retailers, distributors and media from around the world assembled to see the new lineup for 2010. The evening kicked off with a Ryan Leech Demo. Ryan never dissapoints and with a little bit of improv-trials he even used some of the local art in the show. That was not planned . . . .

Day two of the launch involved bike presentations and a ride on Vancouver’s North Shore. Riding some of the classic trails was a real eye opener as there are not many places around the world where the riding is this good.

The third day of the launch was busy on bikes. Starting off with an Urban ride around Downtown Vancouver lead by Ryan Leech and Dylan Korba kicked it off. The bikes on the ride ranged from hybrid commuters to fixies, electric bikes to trials bikes. There was a taste of everything along the ride. Riding through the false creek area, Ryan and Dylan were on entertainment duty while the rest of us enjoyed the scenery and experienced the Cycling lanes on the Burrard St. Bridge. Way to go Vancouver on opening this up to cyclists!.

After the Urban ride and a quick lunch we headed off to Burnaby Mountain, home of Simon Fraser University for a taste of All Mountain terrain. Burnaby is a great area to ride offering a little bit of everything. It was a beautiful day, great trails, and a BBQ waiting at the end. The perfect end to a great launch.

Check out more photos of the Launch at flickr.com

See coverage of the 2010 launch and the new bikes at: