• Revolver Full Suspension

    To the Limit

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  • Tactic SL Disc

    The redesigned 2016 Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit.
    Available Spring 2016

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  • The Next Generation

    Meet the 2016 kids bikes

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  • Torrent 7.1

    The Torrent is an aggressive hardtail mountain bike with a quick but stable manner that will have riders whooping with joy on flowing singletrack, dominating rocks and roots on technical downhills, and tackling steep, loose climbs with ease.
    Available Spring 2016

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  • Norco On Top at Crankworx

    Full Wrap Up of Norco's 2015 Crankworx Achievements

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Pre-Tour of Alberta Team Ride

With Canada’s highest ranked professional road cycling stage race, the Tour of Alberta, less than a week away, H&R Block Pro Cycling Team’s Mark Ernsting gathered the riders who will be competing together in Vancouver for a week of riding. While there were many tough training rides on the schedule, Norco Product Manager Logan Johns, Team and […]

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Team News: Crankworx

After a fantastic showing at the North American World Cups in Mont-Sainte-Anne and Windham, Norco Factory Racing’s Sam Blenkinsop, Harry Heath, Jack Iles and Magnus Manson headed west for Crankworx Whistler. They were joined by Norco’s Jill Kintner and Bryn Atkinson as well as Evan McNeely, Evan Guthrie, and Andrew L’Esperance from the Norco Factory XC Team. […]

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Mountain Bike Action puts the Sight C 7.2 to the Test

“A bike created in B.C. with BC riding in mind is a serious option any trail rider should consider, and the Sight does not disappoint. [...] We would be hard pressed to find a bike in this class that outperforms the Sight.”

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Windham World Cup – Norco Factory Team Update

For the past several years, Windham, a small town in the Catskill Mountains has been welcoming the best mountain bike athletes in the world to come shred on their mountain. This marked another week of Norco Factory Team and Norco Factory Racing sharing the pit along with the stoke of racing our bikes. At team […]

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Mont-Sainte-Anne World Cup - Norco Factory Team Report

Report by Evan Guthrie. This past weekend the 25th anniversary edition of the Mont-Sainte-Anne (MSA) World Cup took place just outside Quebec City. This is now the longest standing venue for XC and DH World Cups. It’s known as the favourite and hardest course on the circuit. It also marked the first time this year […]

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JILL KINTNER TAKES TRIPLE CROWN AT U.S. NATIONAL CHAMPIONSHIPS

Congratulations to Norco independent rider Jill Kintner, who cleaned up at Mammoth Lakes earlier this month taking home the title of USA National Champion in Slalom and Downhill, plus the first-ever USA Enduro Championship. The win secures the stars and stripes on the sleeve of the 15-time U.S. National Champ for another year! Read Jill’s […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach

Our Athletes

Norco Factory Team

The Norco Factory Team has a long and celebrated history, dating back more than 30 years to the early 80s. Today’s team is full of fast, fit and hungry Canadian XC racers who compete for podiums throughout North America and beyond. Many are multi-talented athletes who also compete in cyclocross, enduro and road races.

Independent Riders

Norco’s Independent Riders are all gifted mountain bike athletes, and Norco is honoured to help support their growth and development as their official frame sponsor. In addition to competing in world-class events like Red Bull Rampage, The Sea Otter Classic and Crankworx, these athletes play a big role in promoting cycling and cycling events in their local communities.

Norco Factory Racing

Norco Factory Racing is Norco’s brand new World Cup downhill race team. These four young men share a hard-nosed work ethic and a commitment to constant development. Featuring World Cup star Sam Blenkinsop along with Harry Heath, Jack Iles and Magnus Manson Norco Factory Racing is lead by trainer and team manager Todd Schumlick of PerformX. The team will compete against the very best in the world with Norco in 2015.

H&R Block Pro Cycling

H&R Block Pro Cycling is a Canadian UCI-Continental road race team. Led by Canada’s M1 Sports Management, the team consists of an elite roster of athletes, many of whom are former podium finishers in Canadian Provincial and National Championships. H&R Block Pro Cycling will compete in several premiere UCI and NRC North American events in 2015.

Premier Tech

Based in Quebec, Team Norco Bicycles/Premier Tech is a co-ed squad that challenges for the podium in both male and female categories. The team is committed to developing young athletes and preparing them to compete at the highest levels in Canada – a project Norco Bicycles has participated in for many years.

Ambassadors

Our team of ambassadors is all about building stoke in the two wheeled world, and embody our motto of “Adventure Begins Here”. From wrenching bikes in the pits of your local charity ride, to cycling events all over the world, our Norco ambassadors are making a difference, one ride at a time.