• Kid Tested, Parent Approved.

    Our youth line features all-new lightweight aluminum frames, custom geometry and kid-specific components to get kids riding early and riding often.

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  • Congratulations Jill!

    On being named the 2016 Queen of the Crankworx World Tour!

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  • More Women on Bikes

    Our Forma line of bikes are optimized to fit your riding style.

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NORCO FACTORY RACING: 2016 UCI MTB Downhill World Championships

September 20, 2016

By: Todd Schumlick (Norco Factory Racing team owner/manager) 2016 UCI MTB DH World Championships – Val di Sole, Italy (September 8-11) Sam Blenkinsop As the only member from our team selected to represent his country, Sam always feels it’s a privilege to run the black and white New Zealand jersey. 

It was in question whether Sam would participate at the World […]

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Mountain Bike Action Eyes the Norco Optic

September 20, 2016

Mountain Bike Action tested the Norco Optic recently, and the B.C.-designed bike was right at home on the singletrack in California’s Annadel State Park. “Heart of B.C.: We have a strong appreciation for bikes developed with B.C.-style riding in mind. With 120 millimeters of travel, the Optic might not seem capable, but it packs a […]

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Premier Tech’s Samuel Blanchette Podiums at National Criterium

September 19, 2016

Samuel Blanchette of Norco Premier Tech earned a podium finish at the 2nd edition of the National Criterium, held on Parc Avenue in Montreal on September 10th. Read the team’s race report below, or check it out on the Premier Tech site. As part of the activities of Grand Prix of Quebec and Montreal, was […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach