Andrew L’Esperance: Representing Nova Scotia within Canada and abroad

Canadian Cycling Magazine catches up with Norco Factory Team’s Andrew L’Esperance, Nova Scotia’s most successful mountain biker. “Andrew L’Esperance turns 24 years old this year, but his outlook reflects that of an older, more mature athlete. Longtime mentor and fellow elite racer Jamie Lamb describes “The Young Gun” as “the perfect mix of focus and […]

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Norco Factory Team Season Opener – US Cup: Bonelli Park

I’M STILL PARCHED. – Haley Hunter Smith Saturday, March 14, 2015: XC Race: 12th (Full results) Sunday, March 15, 2015: Short Track: 8th (Full results) The 2015 race season is officially underway. Which is pretty bizarre, considering it’s only March 16th. Us Canadians are used to a much later start to the calendar (seeing as […]

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Valence Earns 4/5 Stars From Bike Radar

Valence Ultegra Di2 a “sporty endurance bike” Four out of five stars tells us that the blokes at Bike Radar certainly enjoyed their time with our 2015 Valence Ultegra Di2! Testers loved the bike’s “confidence-inspiring” ride quality and refined, long-distance comfort. They were also really impressed with the slew of frame features and high value […]

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Thanks Norco – It Has Been a Great Ride!

Looking Back on Seven Years of Innovation by Dustan Sept – Former Marketing Department Supervisor In May of 2008, Norco Bicycles was a much different beast than it is today. I started working with the Norco marketing team nearly seven years ago, and on that first day the bikes, the people and the industry seemed […]

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Changing Our Collective Attitudes Towards the “New”

Commentary: Standards & Practices (I live in the future) by Terry Brown – Bike Designer We all want proven, reliable things in our lives. We also appreciate new and improved products. But is it possible to have both? We seldom think about great products while we are using them; we become familiar with these things […]

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Pinkbike Reviews the Range Killer B

  Pinkbike Reviews the Range C 7.2 Killer B From Pinkbike: The rugged trails that British Columbia is famous for are only a short drive away from Norco’s headquarters, technical test pieces full of rocks, roots, and mud, so it only makes sense that a bike like the Range C would emerge from this environment. […]

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