Norco Aurum C7.2 Featured in the Dirt 100

Dirt Mountain Bike Magazine has released the 2016 Dirt 100 – their selections of the industry’s one hundred hottest mountain bikes, components and gear. Earning a spot in this year’s list was the Aurum C7.2 with editors praising the bike as a solid value with race-ready spec. “The 7.1 is everything a racer will need in terms […]

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NSMB reviews the Norco Aurum C7.1

NSMB put the Aurum C7.1 to the test with a mix of park and shuttle riding last season and had this to say about our flagship downhill bike: “The Aurum feels ready for a bit of rough and tumble. The frame feels stiff and stout which translates to a very responsive ride. It’s sharp and taut feeling […]

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New Year, New Goals

By: Pete Stace Smith, Norco Ambassador Hello my riding friends and welcome to a new year! Sorry for the radio silence, but I’ve been out playing and riding in some very cool locations to finish off a busy season. I’m back now though, and with renewed interest and excitement to get right back on my […]

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2016 Norco Factory Racing Team

Norco Bicycles is thrilled to announce its continued support for the Norco Factory Racing team. For the 2016 season, the roster includes Sam Blenkinsop, Harry Heath, and Fraser McGlone. The team will compete in the UCI World Cup downhill circuit, the entire Crankworx series, and select major events around the world. New to the team […]

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Meet the 2016 Norco Factory XC Team

The Norco Factory Team has been a staple in Canadian cycling for over 30 years and Norco Bicycles is thrilled to announce its return for yet another season. For 2016, the team will consist of Haley Smith, Peter Disera, Evan McNeely, Evan Guthrie and Andrew L’Esperance. The five returning riders are looking to build on […]

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Sight makes the cover of Decline’s 2016 Buyer’s Guide

We couldn’t be more excited to see our premier all-mountain bike, the Sight C7.1, featured on the cover of Decline’s 2016 Mountain Bikes and Accessories Buyer’s Guide! Our bikes were also well represented between the covers with Decline editors choosing to feature the Norco Torrent, Revolver, Sight, Range and Aurum. Pick up your copy on newsstands now […]

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Torrent wins Plus-size Hardtail shootout

“An outrageously capable, chaos proof package at a cracking price” British mountain bike magazine MBUK recently put four of the best plus-size hardtails to the test. Earning the win, and the cover, was the new Norco Torrent 7.1! The Torrent is our first ever 650b-plus bike and the latest evolution of our aggressive, North Shore-inspired hardtail. “With barely […]

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Dark, Wet and Fun – Norco Bicycles Staff Night Ride

by: Pete Stace-Smith, Norco Brand Ambassador Despite the weatherman calling for 20-40mm of rain late Tuesday afternoon, the keen staff riders at Norco Bikes assembled their gear, got their lights all charged and left work on time in order to get to the meeting spot at 5:30 to go ride – in the pitch dark […]

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Search Earns BikeRadar’s Editor’s Choice Award

Oli Woodman, Senior Writer at BikeRadar.com, has chosen the Norco Search adventure road bike as one of his picks for 2015 Gear of the Year. Woodman, who reviewed the Search last fall, giving it a 4-star rating and noting its superb comfort and handling, was impressed by the bikes obvious mountain biking influence. “As a mountain biker, I was suckered in […]

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