Weston Lloyd: Flashback to the Summer of Grom

By: Steven Lloyd As a kid, the highlight of my summer each year was cruising my BMX around the neighbourhood and camping trips with my dad. Now that my 9-year old son Weston has fallen in love with biking, I decided to make this past summer one that he would never forget. First, we needed […]

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USA NATIONAL CHAMPION GWENDALYN GIBSON JOINS NORCO BICYCLES

Norco Bicycles is proud to announce the addition of Gwendalyn Gibson – a longtime Norco rider and grassroots-sponsored athlete – to its roster of Independent Riders. The 17-year old California native captured her first national title in 2016 at USA Cycling Nationals at Mammoth Mountain, riding to victory in the Cat 1 17-18 race. Gibson’s main […]

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NORCO BICYCLES ELEVATES XC FACTORY TEAM TO WORLD CUP LEVEL

Norco Bicycles is proud to announce the roster for the 2017 Norco Factory Team, which includes returning riders Haley Smith and Peter Disera, along with newcomer Quinton Disera. With a history of success in North American competition, the 2017 Norco Factory Team will compete for the first time on the full UCI World Cup circuit, […]

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H&R Block Pro Cycling Announces 2017 Roster

Norco Bicycles is once again proud to partner with H&R Block Pro Cycling, which announced its 2017 roster this month. The Vancouver-based UCI Continental team is a product of the M1 Project, a platform for the development of Canadian road cyclists. Riders are selected to H&R Block Pro Cycling based on the prediction that they […]

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Norco Helps Celebrate 20th Anniversary of Dirt

The first issue of Dirt Magazine hit newsstands in 1996, when Norco Bicycles was already 32 years old. While we said goodbye to the print edition last year, Dirt lives on in its online form and is now celebrating its milestone 20th anniversary. Dirt recently tapped Norco for its 20 Years/20 Questions interview series, posing […]

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