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  • 2010 BC Ride To Conquer Cancer – An Outstanding Success!

    This year, the BC Ride to Conquer Cancer went from a successful event to a outstandingly successful event. 2009’s impressive total of over 6 million dollars was increased by more than 50% to nearly 10 million. What an impressive amount for a two day event. The really impressive part is that given a participation rate of about 2400, that is more than $4000 per person!!!!

    With all this fundraising, spirit and enthusiasm it is easy to forget about the 250km ride from Vancouver to Seattle. Over the span of two days, some 2400 riders rode a combined total of 600,000 km. That is an equivalent distance of riding  to the moon, then turning around and riding nearly the whole way back. That seems pretty impressive to me!

    Norco’s participation in the event was from a technical assistance position. Teaming up with Obsession Bikes and La Bicicletta there were a combined 14 mechanics that changed an estimated 250 flat tires, put air in more than 1000 tires, adjusted 500 sets of gears and offered thousands of encouraging words .

    Check out some photos from the event on Flickr and watch this time lapse video of the event!