Two Canadians on a Swiss Mountain Bike Vacation

Sharon02Long time Norco Fans and North Shore Legends Lee Lau and Sharon Bader recently took a trip through the Swiss Alps where they saw the sights aboard Norco bikes. Here is their story:

We call North Vancouver and Whistler our home, they are awesome places to ride. But the world is huge. So much to offer, it’s great when you get an opportunity to travel further and see what else is out there.

This year we returned to some less travelled mountain bike destinations in Switzerland and South Tirol.

We checked out the touristy area of Grindewald, home of the Jungfraujoch. We did manage a few rides there that were pretty fun. I’d say checking out the Jungfraujoch is worth it, especially if you haven’t been on a glacier before. They’ve done a really good job to give you that experience. Some of the nicer riding is at the other end of the Glacier that starts at the Jungfraujoch – Aletsch Glacier in the area of Fiesch, Riederalp, Bettmeralp, Bellwald. This area of Wallis is quite well known for skiing and even road riding. But the riding on the Wanderwegs wasn’t bad! Neither were the views!

Our first stop was at Trail Rider Bike Shop in Ungeraegeri, Switzerland one of the Norco stores in Europe. Here Rene and Guide received our Norco Sight and Norco Shinobi 29r bikes that were lent to us by Felix of Indiansummer for our vacation.

The trails there are fast and steep! See more photos here.


Norco Sight on Unteraegeri steep slick trails

The Aletsch Glacier, makes even a 29r look small!


Norco Shinobi looks on

The snowy slope in the background to the right is near the Jungfraujoch, pretty cool. I don’t think you can ride from there to here though!


Norco Sight patiently waits to get moving.

The mountains of the Eiger loom. Check out more photo’s at Pinkbike.com.


After a trip up the Bergbaunen the Norco Shinobi is itchen’ to go!

After riding in Wallis we took the train to Sud Tirol to check out the Dolomites. This area is in a valley between the Austrian Alps to the East and North, the Swiss canton of Graubünden to the west and Dolomites of Italy to the East. The valley is at about 900m elevation which gives it much warmer, drier riding season. We started in the middle of the valley at Bruneck, and made our way to Brixen, Latemar Rosengarten and finally to Latsch.

Many photo’s maps, elevation profiles can be found at this link -> Sud Tirol.


Shinobi and Sight taking in the Dolomites view

These Wanderwegs have been around for YEARS! They’re in such great shape since you can only use them from July to Sept or October and they are more traversing then typical mountain bike trails.


Norco Sight is well suited to rocky technical trails

We stayed in some great Bike Hotels in Sud Tirol. One was Bike Hotel Steineggerhof, we were guided by the owner Kurt Resch


Norco Sight lovin’ the lead

Near Brixen is another great riding area and Bike Hotel Golden Krone.


Norco Shinobi gliding along the singletrack

Here we were at Stelvio Pass at 2750m and an area where you can access some epic alpine riding ( and hiking). This area has an interesting history since it used to be in Austria, it is not the border of Austria/Italy and Switzerland.


Norco Sight has no problems at 2750m!

Daniel Schaefer also guided us around.

Highly worthwhile trip! Can’t wait to go back! Thanks to Norco for the bikes that worked GREAT on these trails that were rocky, fast, and had a good variety of fast and technical climbing and descending.

Bike Mag Putting the Shinobi to the test.

The Norco Shinobi is an All Mountain 29er that packs a punch. It’s neutral geometry and do-all attitude make it the perfect choice for any rider that is looking for a bike that can take on anything thrown at it. You don’t have to take it from us though. The team at Bike Magazine recently gave their two cents and published a review. Have a read and tell us what you think!
Post from BikeMag.com

Norco Shinobi 2. Note: The wheels pictured are different than the stock wheels, which are Sun Ringle’s Inferno 25

Review: Norco Shinobi 2
By Ryan LaBar

Norco’s Shinobi is designed for all-day all-mountain riding with big climbs and big descents. Its frame is packed with well-thought-out features including post-style disc brake mounts, Syntace’s 142×12 axle system, a spare derailleur hanger bolt (that threads into the frame by the bottom bracket for storage), and a headtube that is extra short in order to keep the front end from feeling a mile high with the long legged 140-millimeter fork and 29-inch wheels.

Norco uses Syntaces X12 through axle and derailleur-hanger system.

While having a bike frame that’s loaded with fancy, smart details is nice, the important thing is how it rides.

Climbing is a strong point for the Norco. It scoots up steep rough climbs without losing traction and pedals efficiently when settling in on longer grinders. However, while not a pig by any means, the bike’s ~30-pound heft could be felt a bit after a day full of climbs. Then again, at this build level and spec, you aren’t going to find a much lighter package.

continue reading at bikemag.com

Striking Gold with the Aurum – A Dirt Rag Review

Words by DirtRag/Jon Pratt

From my first run at our local gravity park, the Aurum just felt right. I always struggle with sizing; I’m 5’10″ and often fit right in between a medium and a large frame size. This time I chose to run a slightly bigger frame and went with a large, where I’ve always tended to pick a smaller gravity rig in the past. It didn’t seem to matter. The Aurum felt balanced and responsive underneath me. The X-Fusion Vector paired up with Norco’s 4-bar A.R.T. (Advanced Ride Technology) suspension felt responsive during my forays into baby-head-strewn rock gardens, and the axle path allowed the rear wheel to move backwards as the Aurum went through its travel. all the while maintaining active suspension, even through hard braking.

One of the most radical design features of the Aurum is what Norco calls Gravity Tune. Gravity Tune addresses uneven weight distribution of the rider as the frame size grows or shrinks. In traditional bike design the rear-center length of a bike stays constant, adjustments for rider size are handled with top tube length and / or seat angle, leaving taller folks hanging out over the rear wheel, and shorter folks too biased towards the front of the bike. To combat this problem orca developed different bottom bracket forgings for each of the Aurum’s frame sizes. As the bike size increases, this assembly lengthens the rear-center length by varying the location of the bottom bracket* and main pivot, keeping the riders weight more centered between the wheels.

Maybe it’s just a marketing trick, or maybe it’s a stroke of genius. I can say that I felt extremely comfortable on the Aurum. My body’s neutral position made for a very intuitive feeling ride, allowing me to attack the trail from the start with almost no time needed to adapt to a new bike. In other words, the bike did what I wanted with little fuss, tackling all types of trails from fast and smooth to steep and rocky. Up front, the RockShox Boxxer did a fairly good job at handling the biggest hits I wanted to take. I noticed that the low-speed compression damping adjustment on the Boxxer really didn’t feel like it did anything. I ended up just turning it full soft. I had a similar experience with my 2011 Boxxer Team, so I chalk this up to factory tuning of the fork. After sending my 2011 Boxer to Kevin at Suspension Experts in Asheville, North Carolina, the harshness was gone, and plushness had taken its place. A custom fork tune is one of the few upgrades I would recommend for the Aurum, or any DH bike really.

Another possible upgrade would be to the brakes. The Avid Elixir 5 brakes seemed to do well in normal operation, where I was doing a run, hanging out at the bottom with my friends, and then taking the lift back up for another go. However, during the Chomolungma Challenge I experienced significant fade in my brakes. For the 2013 Aurum 2, Norco has gone with the new Shimano Zee brakes, so my experiences with the Elixirs may be a thing of the past.

View the original article here

* Correction from the article. Gravity Tune is achieved through the altering of the bottom bracket and lower main pivot within the forging changing the theoretical chainstay length between sizes.

Revolving through the Switchback – A Bike Review

Norco is a Canadian brand that has quietly been building bikes north of the border for a long time. Known mainly for their big-hit and freeride bikes, Norco cemented their reputation on the steep, rocky trails of Canada’s North Shore. Moving into the realm of trail and cross-country machines, Norco has launched a series of well-received, race-ready and mid-travel bikes over the past few years. For 2012 they designed a machine intended to tackle everything from twisty, flowing singletrack, to 24-hour endurance races. The Revolver 1 aims to be a 29er that can do it all; designed to be light yet versatile with 100 mm of travel, front and rear.

The Revolver 1 is constructed of 6061 aluminum. The head tube is tapered from 1.5 to 1.125 inches and houses an internal headset. The head tube gives way to hydroformed top and down tubes. The top tube has a square ovalized profile and slopes downward in a graceful arc to the seat tube junction. The top tube features cable mounts for a drop post. The down tube has a hexagon-shaped profile and tapers along its length. This adds stiffness to both the head tube and bottom bracket. The rear brake and derailleur cables are run along the underside of the down tube. The seat tube starts at the bottom bracket with an ovalized square profile that morphs along its length to a conventional round shape. Along its path it curves and gracefully aligns itself to support the lower and upper pivots. The front triangle is connected to the rear triangle via a Fox RP23 rear shock.

Read the full review at switchbackmb.com

MTBR Gives an Extended Review of the Norco Sight

By Steve Sheldon   October 22, 2012 26er Pro Reviews Video By Steve Sheldon and Chris Barker on MTBR.com

Back in May, I wrote some initial impressions on the Sight 1 by Norco, but like many short term bike reviews, it’s always a bit tricky to be totally objective when you are in the honeymoon phase, with a shiny new bike under you that is functioning perfectly and everything is tight and fresh. Since most people own bikes for at least a season, it’s good to know how they hold up to a full summer of abuse, and even though it may no longer be the current model, part selection and longevity of the frame speak volumes about the company and its approach to building a bike.

Since the preliminary review, we have seen amazing amounts of rainfall in the late spring, and have had the driest late summer in 116 years! Loads of rain, and dry dusty trails are perfect for testing out the toughness and durability of any bike product.

2012 Norco Sight. from Steve Sheldon on Vimeo.

Through the test, the bike has been to the Chilcotins for some high alpine epics, it has been in the Nimby 50 XC race, The Four Kings staged enduro race in Whistler, handled everything from flowy smooth alpine meadows to the chundery roots and rocks of Vancouver’s North Shore. I even took it into Whistler Bike Park, which the bike handled fine, but a couple of runs was more than enough! If one had to be limited to having one bike to rule them all, this would be a definite contender.

Read the full review at mtbr.com

The Word from Jamaica on the Norco Sight.

Photo by Ian Hylands

NSMB’s resident video master Matt Dennison headed down to the 2012 Jamaica Fat Tyre Festival earlier this year, and produced some beautiful video work. First came the bike-free scenery edit, then an amazing riding edit. However, Matt had one outstanding piece of business from this trip: Norco had lent him a 2012 Sight 1 to rip around Jamaica, on the promise that he would publish about his experience on the bike. Being Matt Dennison, he couldn’t just do something normal…

A Jamaican Bike Review from nsmb.com on Vimeo.

Original Post from NSMB.com

Whistler Mountain Bike Praises the Aurum

In 2012 Norco released a completely new DH bike called the Aurum. Totally new, almost radical in thought compared to what they had released in the past. I like to call it the start of the P.J. years. (Lead engineer). This new model has very, very little in common with any previous DH bike that they have released. The Norco engineering team was hard at work refining, tweaking and making adjustments with the goal of making the best DH bike possible. And they have done it. As is, the Aurum is the best DH bike that i have ridden. Read the full article at whistlermountainbike.com

The Norco Sight reviewed on Whistler Mountain Bike

2012 Norco Sight 1

2012 Norco Sight 1

Author: Chris Armstrong | Created: 2012-08-28 10:52:12 | Location: Whistler, BC

The first thing you need to know about the 2012 Norco product line is that there has been a plethora of changes. Gone is the Norco of old which in my opinion where re wrapped FSR bikes with excellent build kits. Now you have frames that have been re engineered to work better, more efficiently and frankly they look very, very good.

The Sight has been in my garage for a couple of months now and it has been out in a variety of conditions and trails. Coming in with 140mm of travel the Sight is in the perfect “one bike quiver” range for riding in Whistler, where our XC riding rivals almost everyone else’s all mountain riding.

Read the full review at whistlermountainbike.com

Norco’s Faze DX Reviewed

Original post from bikeradar.com

The Faze is a good choice if you prefer distance over air time

Unusually, Canadian brand Norco have a choice of sub-£1,000 full-sus bikes in their range, with the Fluid DX and Faze DX. We tested the 120mm (4.7in) travel Faze DX, which promises to be a better UK all-rounder than the longer travel, heavier Fluid.

Ride & handling: Steady mile-eater for the money

While some bikes embrace the inevitable heft of an inexpensive full-suspension bike and pitch themselves at the more gravity-oriented end of the spectrum, the Faze DX is in some ways fighting against it.

In terms of travel and geometry it’s a fairly traditional cross-country/trail bike, eschewing the slack front end that’s rapidly becoming the norm even for shorter-travel bikes.

Fortunately, while the Norco is undeniably a little weighty, it’s not unreasonable for the asking price. Yes, you can feel it on the climbs, and the RockShox Bar shock tends to squish around under energetic pedalling, but the bike makes upward progress entirely acceptable. No sub-£1,000 full-sus bike is going to be a flyweight flyer, but the Norco puts up a decent fight.

Coming back the other way, the Faze gives a decent account of itself too, largely because the suspension is pretty good. The budget RockShox shock and fork clearly aren’t a patch on either RockShox’ own high-end gear or the Fox kit that’s almost ubiquitous on more expensive bikes, but you’d have to spend several hundred pounds more to get that kind of stuff.

The key point is that the Bar shock and XC32 fork are a cut above the suspension parts found on many other entry level full-sussers. While it’s a little plungy on the climbs, the Bar proves respectably controlled on descents, and well balanced with the XC32 fork.

Norco’s component spec helps a lot too, with high-volume Kenda Slant Six tyres offering consistent grip on hardpack or trail-centre-style compacted trails and a generous 740mm bar making it easy to drop into turns.

The Faze’s geometry is steeper than is currently fashionable for 120mm (4.7in) travel bikes, and it can get a little twitchy at the limit. But it still works well on most trails at most speeds – just because lots of bikes are slacker and lower now doesn’t mean that more traditional geometry suddenly doesn’t work.

If you’re looking to cover some distance rather than launch off everything in sight, the Norco’s layout makes a lot of sense.

Frame & equipment: Old-school geometry with wise suspension investments

Norco have kept things simple with the Faze, with conventional round tubes in the front triangle. Even the head tube sticks with the traditional external headset, albeit with reinforced ends.

There’s a bit of a swoop to the top tube to boost standover height, though. While some might consider it old fashioned, it’s quite refreshing to see a frame that’s not been hydroformed half to death.

The back end is another four-bar setup, with Norco being one of the very few licensees of Specialized’s FSR patent. Chain and seatstays are chunky oval items with clevis-style links at both the chainstay pivots and the back of the rocker arm.

The rocker itself is a particularly neat sculpted item, gracefully linking the seatstays, seat tube pivot and RockShox Bar shock. It’s also good to see machined caps on all of the pivot bearings to keep the worst of the crud out – the Canadians know what wet conditions are, and that carries over well to the UK.

The Faze frame scores well on the ‘looking more expensive than it is’ axis too, with a subtle matte silver paintjob.

This category of bike presents unique challenges for product managers. A retail price of under £1,000 is a challenging target to deliver a workable full-suspension bike for.

Wisely, Norco have focused on the Faze’s suspension, putting their budget into a RockShox XC32 fork and Bar rear shock, as detailed above. Both are entry level RockShox parts but a better bet than most of the more obscure stuff that usually crops up on budget bikes.

The compromise is in the transmission, which is all Shimano Alivio stuff. That’s not that much of a compromise though – Alivio might be basic, but with Shimano throughout it all works smoothly. We’d certainly rather have cheap transmission bits and a more expensive fork and shock than the other way around.

At 14.7kg (32.4lb) the Faze isn’t a bad weight for the money.

Norco faze dx:

This article was originally published in Mountain Biking UK magazine, available on Apple Newsstand and Zinio.

Hitting the Mark on the Norco Range 3

Norco hit the mark on the Range’s looks as well its numbers. When we laid out the five bikes in this series at the trail head, test riders nearly got into a scuffle over the bright green machine. The Range 3 traces the profile cut by the Northwest’s most successful freeriders and it feels like it looks – with steering geometry slow enough to suggest that it can easily handle steeps, and with an extra measure of suppleness in the fork and shock to remind its rider that gravity is its best friend.

read the full article at pinkbike.com

Lindsay Currier rides a Norco Range during the Pinkbike All Mountain Bike Shoot Out