Adventure Journal’s Take on the 2015 Norco Threshold

The sleepy road bike is finally getting a shove into the 21st century — no surprise it’s taking “mountain bike” companies like Norco to make it happen. You can see that push at both axles of the new Norco Threshold, a mashup of CX racer and gravel grinder that’s got me entirely rethinking how nimble and […]

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Norco’s XC Team Is Heading to World Championships

It’s Worlds time! The XC team has prepared a post for you about our preparations and thoughts going into this final, big event of the year. This year we have 4 riders strong enough to make the select group representing Canada on the world stage inHafjell, Norway. They are as follows: Peter Disera (U23 Men), […]

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Jill Kintner and Bryn Atkinson Take on Crankworx

TEAM NORCO INTL. – 2014 CRANKWORX WHISTLER WHISTLER, BC, CAN – AUG 13-15, 2014 – Crankworx is the biggest mountain bike festival in the World, hosting a variety of events over a 10 day period to include everything related to mountain biking including downhill racing, slalom, pump track, enduro, freeride events, video and photo contests, […]

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Welcome To Whistler – A Mountain Biker’s Disneyland

Every child dreams of going to disneyland. The larger than life experience is sensory overload and the journey to the land of make-believe is something that will never be forgotten. The same thing can be said for a mountain biker and Whistler BC. The Whistler Bike Park is a dream vacation spot from around the […]

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Nick Geddes’ Battle – Elixer by Leo Zuckerman

Nick Geddes is an exceptional athlete with an exceptional story. His battle has been through a more treacherous path than your typical mountain bike racer but without the back story he may just seem like an extremely talented rider now racing the World Enduro Series. Nick’s biggest battle has not been training, developing his skills […]

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Evan Guthrie Wins 2014 Canada Cup XC Overall

The final Canada Cup XC event took place in Whistler BC as a part of the Crankworx Mountain Bike Festival. At this technically demanding and physically intense event Canada’s top XC athletes competed for the race victory as well as for points leading up to the 2014 XC overall. Three Norco Factory Team athletes made […]

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Why the Ride To Conquer Cancer?

5000 bikes in the overnight corral – ready to go the next day So far this year I have had the pleasure and honor to work 3 of the 4 Ride to Conquer Cancer events already this summer – the last event will be held in August and I’m looking forward to it as well. […]

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