Enough is Enough – Fighting Mental Illness Across Canada

DSC_1428The wheels have started turning in the Enough is Enough cross Canada tour in support of mental Illness. The 8000km journey started on May 12, 2013 in Whistler BC. Day two of the epic journey brought the ride’s visionaries Ginny and Kerry Dennehy with their support crew past the Norco Bicycles head office in Port Coquitlam BC where they were greeted by Norco Staff and a fundraising BBQ.
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Ginny and Kerry have a goal of raising 1 Million dollars for the Kelty Patrick Dennehy Foundation in support of research towards mental illness. A mere 3 days into the journey and this ambitious duo is closing in on the half way mark at nearly $480,000. After an hour long pit stop and Lunch break with the crew at Norco the team pulled out on their Norco Valence bikes $1000 dollars closer to their ultimate 1 million dollar goal.


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As the Enough Is Enough team plots their ride across the country it will be a means of baby steps towards a massive achievement. With the ultimate goal of arriving ing Cape Spear – St John’s, NL on August 11th this 3 month, 9 province, 8000 km ride will not only raise the funds necessary to help cure a terrible illness but also raise the level of awareness and help save lives in other ways.

If you live somewhere along the route of this passionate and inspiring team make the time to support them along their journey!

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People Power

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Just a few of the Norco Cross Country Factory Team Riders.

In pretty much any sport elite athletes are inspiring to be around and cycling is no exception. It doesn’t matter what niche section of our great sport it is: road riders, cross country racers or downhillers. Each and every athlete is serious about their goals, their equipment, how they prepare for key events and what they feed their bodies.

I experienced this again first hand over the past few weeks when the Norco Marketing team shared a house with members of our diverse teams down at the Sea Otter Classic event.  The kitchen was always fun to be around as different meals were assembled with care and a great volume of quality food was consumed.  I chuckle as I think the communal fridge always had cold fermented bevies in it but I didn’t see one of the athletes touch one of them all week.  It was much more common to come upon daily stretching, yoga and other “keep healthy” sessions seemed to be going on in the living room anytime there was a tiny bit of downtime.

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 And a few of the Norco Downhill Factory Team Riders.

It always made me smile listening to the athletes talking about certain sections of the race course in such great detail.  Phrases like “watch out for that rough rutted section after the third off camber lip” and “hit that one double jump on the far right as the lip kicks you less than the middle part”

Same thing with the XC riders chatting about a particular section that was sandy on the inside so faster to go wide. After only a few hours of training and pre-riding, they all had the course memorized and could discuss in detail any section.

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The 2013 Norco sponsored H&R Block Road Race Team

It is always fun to be around high-caliber athletes. It is such a reality check for us mortals, but is also inspiring that we can improve ourselves with only small changes to training, diet, and dialing in our equipment.  The many team riders down at Sea Otter did really great, and it was a fun season opener kick-off to the busy race schedules coming up.  Special congratulations to Jill Kintner on her double GOLD medals in the Downhill and Dual Slalom events.

If you are interested in checking out some racing action near you, go to the events calendar posted on Norco.com to see what is coming up.  That or stay connected to the Norco News to see what’s happening now.  Daily updates at norco.com/news

Here is hoping that by now you have pulled your bike out of your garage, given it a quick go-over and are starting to get out and ride!

Have fun, keep it safe… seeya out there!

Steak Sauce

Sea Otter Happenings from a Norco POV

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The Sea Otter Classic is here again for 2013 and the scoop on Norco is starting to pop up around the internet. From a new carbon Sight prototype to a hardtail and a new, lower priced option in 650B trail bikes the world of mid-sized wheels is looking way up.

Besides the hype around products, we can not forget the true reason that we are at the Laguna Seca Raceway. Racing! Through the range of Road, Cross, XC, Dual Slalom, DH and a roster of races is long and each more exciting than the last.

As the athletes warm up for the big events of the weekend, Junior ripper Zander Geddes took 3rd spot in the Dual while XC racers played their cards in the Short Track. Training on the Downhill was as busy as ever and the weekend’s races are shaping up to be hot.

Check back soon for racing updates or head over to the Google and give a search for “2014 Norco Sight Carbon” to see what people are saying about what is just around the corner.

In the mean time, here are a few shots from the last couple of days.

2013_04_SeaOtter-1985The DH Course at Sea Otter has some flat sections. Not your usual race profile. 2013_04_SeaOtter-1989The Dual Slalom is always an exciting event! 2013_04_SeaOtter-2077Jill Kintner is well accustomed to this DH track, a few runs in practice and she was dialed. 2013_04_SeaOtter-2102Representing the Dirt Norco Race Team Casey Brown is racing the DH and Dual Slalom this weekend. 2013_04_SeaOtter-2118Videographer Alex Lavigne is out with team Norco documenting the event.  2013_04_SeaOtter-2132You can’t truly enjoy Sea Otter unless you watch a Ryan Leech Trials Demo. 2013_04_SeaOtter-2181The bikes on display at the Norco Booth were a hit. Even Buzz from Honey Stinger was getting excited about the Killer B!

Cyclocross Through Snow, Ice and Flooding

A World Championship event, regardless of discipline is a captivating experience. The crowd’s energy is intoxicating and the environment is nothing short of a dream for any super-fan. The Cyclocross World Championships is just that experience and I am just that super-fan. As the first time coming to North America, the Norco crew made the trip from Toronto to Louisville Kentucky to be a part of the festivities.

One thing I didn’t know about Louisville is that it can get mighty cold. We were setting up to Norco area on Friday morning in a casual -15C when we heard that three tornadoes had touched down overnight nearby. Needless to say, the wind chill bit a little harder than usual. Sounds easy for a bunch of hardened Canadians though, right?

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Friday afternoon a racers meeting was called where we learned that ALL races that were supposed to take place on Sunday were moved to Saturday. Two full days of racing would be compressed into one making for one very busy day. The rescheduling was done as organizers feared that higher than average water from the bay could potentially become a serious issue on Sunday and flood the course.

Saturday morning came quickly and from around 8am the park started to fill with racers and spectators. The Norco booth was set up where we had our pit area and showed off a selection of Killer-B, Shinobi, Team 9, Valence, Tactic, and of course, Threshold bikes. The fans kept themselves occupied with the festivities and expo until the 10am mark neared then focus shifted to racing. In about 20 minutes we had rid the booth of 400 cowbells and the crowd became alive with noise cheering the racers who gathered here from near and far.

Estimates on the number of people out for the event varied put I would put it at a minimum of 15,000. One of the best things about the event was the eclectic fan base that we saw screaming at the riders. From your Belgian super-fan who took an international flight to come watch, to the people that hadn’t been on a bike in 15 years they were all out and excited to be a part of such a massive and entertaining event. Who knows, maybe after the weekend some of the more casual spectators were even inspired to head to their local bike shop and get back on a bike?

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The Norco Factory team riders were awesome and it was fantastic to see so many Thresholds tearing it up out on the course. Team Canada’s best result of the entire weekend was on a Threshold SL! I want to pass along a massive congratulations to Factory Team riders Andrew L’Esperance who finished 35th, on the same lap as the winner and team newcomer Evan McNeely who DNF’d with a crash but looked to be on his way to a top 15 finish. Andrew and Evan rode extremely well along with the other Team Canada members who came out to pin it against the fastest riders in the world.

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Tornadoes, snow, and flooding, that sounds like Cyclocross to me! By Sunday morning flooding had submerged the race course so moving the events to Saturday was a great call by the organizers. This was an amazing event and now I am already counting down the days until Cross season can start all over again.

Patrick D
Norco Employee/Cyclocross Super-Fan

Santa Cycle Rampage sets new attendance record!

The Bicycle Federation of Wisconsin is reporting that the annual Santa Cycle Rampage set a new record for attendance in its 12th annual running this past weekend. Perhaps as many as 700 festively dressed people rode throughout Milwaukee, bringing some holiday cheer to those they passed. The 2013 date is already set for December 14th, with talk of going for 1000+ riders and even turning the informal event into a fundraiser for the Milwaukee Chapter of the Wisconsin Bike Federation.

Read the full event report here.

Norco Riders Shine at the Canadian Cyclocross National Championships in Surrey, B.C.

This past weekend, the Canadian Cyclocross National Championships were held in Surrey, B.C. – right here in Norco Bicycles’ own backyard. Coastal B.C.’s notoriously wet fall weather made for a slick and muddy course with lots of spills and thrills, and the classic cyclocross conditions played an important role in what was a great show and demanding competition.

When the mud settled, Norco Bicycles’ team riders managed one of their strongest collective performances of the season: three top tens in the men’s elite category and a 3rd place podium finish in the men’s U23. Even more impressive, these solid results were achieved despite mechanical issues and a crash (or two) on the slippery and treacherous course.

In the elite men’s category, Norco ’cross rider Aaron Schooler took 5th place despite losing his rear wheel about halfway through the race, while Norco Factory Team rider Andrew Watson overcame a spectacular endo to finish close behind in 7th. Norco H&R Block team rider Andrew “Pinner” Pinfold ended the race in a solid 10th, while Norco grassroots rider Thomas Skinner finished his day in 14th position.

In the U23 category, up-and-coming Norco Factory Team rider Andrew L’Esperance took 3rd, catapulting himself onto the podium with one of his best races of the season.

The challenging Surrey course was physically demanding and technical, and given the muddy conditions riders needed to be both fast and in control at all times. B.C. native Geoff Kabush took top spot in the elite men’s category, while Mical Dyck was the fastest finisher among elite women.

As is usual for ’cross races, the mood among spectators and athletes was fun and relaxed. Boisterous spectators cheered passionately, rang cowbells and heckled amiably from the sidelines as mud-spattered athletes rode by. If you’ve never been to a ’cross race before, you really need to get out and witness this sport in person – it is truly a fan experience not to be missed!


Norco Bicycles congratulates all of our athletes, and we look forward to the next mud fest!

Time to Gear Up – Let’s Conquer Cancer!

The road to The Ride To Conquer Cancer is well under way for 2013 and the event is sooner than you may think. If you have participated before or are looking to support those around you affected by the disease there is no time like the present. Today is National Gear Up Day which encourages people everywhere to register for The Ride To Conquer Cancer.
 
Time is a wasting so if you want to make a difference head on over to conquercancer.ca and register for the ride of your life!

Interbike and Cyclocross on the Strip

Las Vegas Nevada is home of the largest cycling expo in North America, Interbike. In the middle of the desert thousands of cycling industry professionals gather to see the latest and greatest from the upcoming season. Norco Bicycles is of course part of the action showing off the new mountain and road bikes that are all the hype. From the new 650B Range and Sight models to the race ready Tactic they were at the show and all the hype.

Las Vegas is a city that never sleeps. Each night following the show there are countless parties, galas, video premieres that leave the show sleepy-eyed and hung over. One event that is slightly different though is Cross Vegas. Slotted between the gambling, drinking and parties is the largest cyclocross race in North America. The world’s best racers come together in Las Vegas to compete in this night time racing extravaganza.

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Norco’s Aaron Schooler made the trek from Edmonton Alberta to compete in Cross Vegas and prepare for the upcoming Canadian National Championships in Surrey British Columbia. The field of 100+ riders made for a tight start but Aaron was able to make his way through the pack and settle into a comfortable position in the front half of the pack. As time went on and the slower end of things were picked off one by one, Aaron made his way through the pack and finished in 33rd spot. Aaron had some struggles during the race but ended strong and finished as the 3rd Canadian in the field. A strong finish leading up to the big race in a few weeks. The National Championships will also be a selection race for December’s World Championships in Kentucky so watch for Aaron and Andrew Watson competing to make their way to Worlds and race for the rainbow stripes before the year ends.

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Silver Style at Silverstar

Silverstar resort is one of the best lift access mountain bike areas in the world. The trails are buff, the jumps perfectly sculpted and the mountain overall is simply a blast. The resort puts on an annual competition called Silver Style where Norco Factory Team Rider Sam Dueck competed. A little competition plus a weekend of amazing riding is a recipe for success. If you have never considered riding at Silverstar, now is the time to start planning your next mountain bike vacation.

Conquering Cancer is a National Affair

The Enbridge Ride To Conquer Cancer Events have come to an incredibly successful close for 2012. The first of the four events kicked off In Toronto before moving on to Vancouver, Calgary and finally Montreal. These events are the four largest charity fundraisers in Canada and have collectively raised more than $45 Million  this year alone. In the four years since the RTCC was started, the fundraising has reached an astronomical total well in excess of $120 Million. This total has helped purchase treatment equipment, fund crucial research and expand the facilities in which Cancer is studied and treated.

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The Toronto ride is the biggest of the four. More than 5000 riders came out this year and raised a whopping $18 Million. With the Funds Going to the Ontario Cancer Foundation the commitment of the riders the volunteers and donors can not go unnoticed. This particular ride had 6 different routes associated with it varying from a 200km endeavor all the way up to a 350km epic. All 6 paths took riders out to the beautiful Niagara region along beautiful scenic paths. Through sun, cloud and a touch of rain this was a great event to kick off the 2012 season.

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Hopping across the country to British Columbia, the second ride started in Vancouver and made its way down the west coast to Seattle Washington. The standard and challenge routes both brought riders across the border and into the United States for a beautiful ride along the coastline towards their destination. In its fourth year the BC ride brought out nearly 3000 riders who banded together to raise $12Million. This ride was impressive for another reason as well. In addition to the 240-360km ride these riders fought through torrential rain throughout the day and into the night. While mother nature tested the riders limits physically and mentally the wheels kept rolling. The riders persevered with the thoughts for their friends and families that have been affected by this terrible disease.

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The BC ride was wet but the Alberta ride was in a class of its own. While this ride started in relative dryness the first day deteriorated exponentially as riders approached camp. As the sky emptied onto these brave riders the ground softened and the rivers began to flow. As bad as it was though, the riders persevered. Clutching on to warm food, relative tented dryness and Steam Whistle Beer the night passed by and the continued weather was an incentive to get an early-morning start towards the finish line. As luck would have it, the day moved on and the sky began to clear. The rivers ran high and the water remained standing but the riders could start to dry out. The beacon of light at the finish became brighter while the tired, wet and determined riders moved onwards to the finish. It is again, the thought of the struggle in fighting cancer that provides the motivation to ride on. This thought makes the superficial agony of the ride seem nothing more than a molehill. These 1800 riders raised over $8 Million dollars and had an amazing level of determination to make it across the finish line.

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The 2012 RTCC tour wrapped up in Montreal Quebec.   2300 riders come out and raised an astounding $7 Million for cancer research in Quebec.  This ride was a touch different than the previous two. The roads were dry and the sun was hot, the struggle was still present though. In this instance the riders fought through heat and humidity for two days. Hydration, body temperature and exhaustion were the demons to defeat here.  Taking the riders from Montreal to Quebec City, this was the perfect finish to the most successful Enbridge Ride To Conquer Cancer series of rides yet. The money raised, the lives changed and the sheer determination of all the riders is an inspiration to daily life. To take a fraction of what each and every rider has put into this ride and apply it to daily life really can change the future. Through, events like this and the people involved we will soon Conquer Cancer!

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Some Numbers to ponder from the ride:

13000 Riders
$45 Million
3,250,000 KM ridden