2014 Cyclocross Canadian National Championships

Words by Andrew L’Esperance This was my second year racing cyclocross nationals as an elite, after waving my U23 status in 2013 to go for the elite overall title. This year I travelled with Andrew L’Esperance to Winnipeg with the ambition of riding away with a red-and-white jersey aboard the newly released Norco Threshold cross […]

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The 2015 Elevator All-Star Awards

Every spring, the Norco Bicycles head office becomes a hotbed of activity. The new 2015 bikes begin to arrive, and they are quickly built up, photographed and stashed away for trade show season. It really is an exciting time to be in the office, as staff from every department discuss new paint jobs, spec choices […]

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Surviving Cyclocross’ ‘Holy Week’ in New England

“Holy Week”, as it is described by local CX racers, refers to the back to back weekends of New England’s biggest cyclocross races of the year: The Rapha Supercross Gloucester and the KMC Providence Cyclocross Festival. Since New England is, quite literally, the hub of Cyclocross in North America, Holy Week is a big deal. […]

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MBR Takes a Swing at the Norco Sight Killer B 1.5

  Words and Photo from mbr.co.uk Norco was one of the first brands to recognise the potential of 650b wheels. Its original 650b bikes even carried a “Killer B” slogan, as Norco knew that the writing was on the wall (or in this case, the top tube) for 26in wheels. But Norco didn’t simply squeeze […]

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Just Another Trail Ride in Squamish BC

Squamish BC has built a reputation as having some of the best mountain biking trails in the world. In fact the city has trademarked itself the Recreation Capital of Canada and rightfully so. Squamish is home to world renowned rock climbing, kite boarding, back-country skiing and of course mountain biking.   This video titled “Just […]

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