Norco News Archives - Norco News

Fluid Forma 7.2 Wins Bicycling Editors’ Choice Award

  The Norco Fluid Forma 7.2 has been honored by Bicycling Magazine for its prestigious 2016 Editors’ Choice Awards. This year’s testing started with over 100 nominations, and the Fluid was one of only 20 mountain bikes, and two mountain bikes under $2,500, to receive an award. The women’s specific trail bike is designed around 650B-wheels and features […]

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Jill Kintner and Bryn Atkinson – Sea Otter Classic Recap

Monterey, CA- April 15, 2016 – The Sea Otter Classic has been around for over 25 years, and continues to be one of the biggest cycling festivals in the world. Hosting around 60,000 spectators and 10,000 participants, Sea Otter also kicks off the year as the unofficial North American season opener. Exhibitors, fans, media, and racers from […]

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AT’s Showdown Wrap-up

After being postponed due to rainy conditions and then a hectic morning spent clearing mud out of of some of the biggest jump lines to hit California, the 5th annual AT Showdown went down in Santa Rosa, CA. Norco athlete Andrew Taylor and his crew spent the previous week setting up the ramps and moving […]

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Norco Factory Team Featured in Canadian Cycling Magazine

Canadian Cycling Magazine has published a fantastic 6-page feature on the Norco Factory Team in their April/May issue. Pick up a copy on newsstands now or purchase the magazine online to read about the team’s goals for the 2016 season and how they’ve been involved in the testing and development of the Revolver FS.

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Norco Factory Racing Team Update: UCI World Cup #1 – Lourdes, France

By: Todd Schumlick, Norco Factory Racing Team Owner/Manager (Photos: Keith Valentine) Sam Blenkinsop Qualifying: 31st. Coming off of a podium finish at round two of the EWS series, Sam was looking to carry that momentum into the first round of the UCI World Cup. After struggling a bit through Friday’s wet and muddy training/practice runs, Sam wasn’t feeling comfortable going in […]

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Making the Transition

By: Haley Smith, Norco Factory Team  Making the jump from Junior to U23, or U23 to Elite is tough. In each case, the fields are bigger, faster, and more unrelenting. The people that quit the sport of XC MTB often do it during these transition periods: used to being at the top of the results […]

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Norco Factory Team – Bonelli Park US Cup Recap

By: Evan Guthrie, Norco Factory Team The Norco Bicycles Factory Team was all in the greater LA area this past weekend. The Evan’s, Andrew and Haley were on the MTB’s racing and Peter was racing on the road at the Redlands Bicycle Classic. This marked the start of a three-week racing trip that will move […]

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Introducing the Optic

The Optic is a fast-pedaling trail bike that rides with just the right mix of cross country efficiency and all mountain playfulness. Progressive trail geometry has been carefully tuned across each frame size to give every rider the same optimal fit and ride quality, while A.R.T. suspension delivers both efficient climbing and lively, capable descending. […]

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Ryan Leech’s Sea-Otter Bike Fest Celebrations

By: Ryan Leech, Norco Independent Rider 18 years since my first Sea Otter Classic where I competed in the trials comp 15 years of performing trials shows 6 years teaching free yoga classes Now at age 37, my preparation for a 10 trials show event is a little different. I trail ride more than trials ride […]

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2016 Norco Sight C7.1 Earns Trail Bike of the Year Award

The Norco Sight C7.1 Killer B has been named as the Trail Bike of the Year by Decline magazine. Every year, editors at Decline Magazine recognize the best mountain bikes on the market with their prestigious Head of the House awards. For 2016 the categories were trail, all-mountain and downhill bikes, with the trail category being […]

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