How to convert your mountain bike to a 1BY drivetrain

How to convert your mountain bike to a 1BY drivetrain Between SRAM’s groupsets, direct mount cranks, and extended range cogs, there are plenty of options to convert your bike to a 1BY mountain machine In 2013, SRAM shook up the MTB component scene when XX1 hit the market. Rather than the latest-and-greatest drivetrain getting more […]

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Sea Otters and Paris Ancasters: An Evan McNeely Blog

Sea Otters and Paris Ancasters By Evan McNeely I had a post titled “The Classic Sea Otter Classic” sitting in my drafts for all of last week. I never got around to finishing it because I was busy littering the exam halls with broken mechanical pencil lead. It is hard to find a point in finishing it […]

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Sea Otter Classic – 25th Anniversary Edition

The Sea Otter Classic is always a great time, and the 25th edition was no exception. Sunshine, a Bicycling Magazine Editor’s Choice award, and great performances from all the Norco athletes present made for an eventful four days! Here are a couple photos of the highlights from this year’s event. Great scenery on the drive […]

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Haley Smith’s Blog: PanAm Champs – Cota, Colombia

PanAm Champs – Cota, Colombia Well, things sure are wild south of the equator. This past week was my first trip to the Southern Hemisphere, and it was quite the experience. After a brief altitude camp with the National Team in Big Bear, California, we packed up and headed out to Bogota, Colombia. Words can’t […]

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Norco Factory Racing: Meet the Team

Introducing: Sam Blenkinsop  “I started DH in my home town and I had friends that were racing and they told me to come to a race and from then on loved it. The thing I most  love about DH would have to be the speed, every year it seems to get faster and faster. One […]

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Norco Factory Team Season Opener – US Cup: Bonelli Park

I’M STILL PARCHED. – Haley Hunter Smith Saturday, March 14, 2015: XC Race: 12th (Full results) Sunday, March 15, 2015: Short Track: 8th (Full results) The 2015 race season is officially underway. Which is pretty bizarre, considering it’s only March 16th. Us Canadians are used to a much later start to the calendar (seeing as […]

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Thanks Norco – It Has Been a Great Ride!

Looking Back on Seven Years of Innovation by Dustan Sept – Former Marketing Department Supervisor In May of 2008, Norco Bicycles was a much different beast than it is today. I started working with the Norco marketing team nearly seven years ago, and on that first day the bikes, the people and the industry seemed […]

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