Category Archives: Mountain

Jill and Bryn’s First Race of the Season


While we are bogged down with the Winter doldrums in much of Canada it is sunny and hot on the other side of the world. Team Norco International’s Jill Kintner and Bryn Atkinson call Australia their winter home where they can better train year round. Plus, some pre-World Cup racing is possible in the Australia Nationals Series.

This past weekend was round two of the race season where Jill and Bryn were able to race their Norco Aurums for the first time. This was also Bryn’s first race back after injury last year. On the dry, loose and scorching hot track Jill flatted in qualifying but came back in the race run to finish 2nd behind Tracy Hannah. Bryn was seen as a bit of a wildcard coming into the race as he had not posted any results in nearly a year. He won this event in 2011 though so expectations were high. Bryn qualified in third place and raced consistently to finish third behind Troy Brosnan and Sam Hill.

Congrats to both Jill and Bryn on a fantastic first race of the season. The Australia DH Championships are coming up on Feb. 22 so watch for the duo to be in their best form and post some blazing fast times.

Check out this recap video from the race.

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The Bible of Bike Tests Takes On The Aurum


Bike Magazine – The Bible Review of the Norco Aurum
Words By Ryan Labar

Even before we got it dirty on the trails, it was clear that Norco did its homework when designing the Aurum. The standout features include the integrated fork bumpers, keyed and replaceable pivot-bolt receivers, post-mount rear-brake studs and an extra derailleur hanger stashed on the frame. These are all godsends for privateer racers or anyone spending some serious bike-park time.

The Aurum’s geometry numbers are also quite noteworthy. Not only does it push the slacker and lower trend with its 63.5-degree head angle and sub 14-inch-high bottom bracket, it is the only bike we know of that has size-specific rear ends-as the frame size increases the chainstay length also increases. Impressive.

The mix of Easton, Sun Ringle, Blackspire and SRAM components also seemed well considered, and were right on point with the rest of the bike’s reliable demeanor. Riding the Aurum was a treat. Norco’s ART linkage uses a chainstay-mounted pivot for a rearward axle-path and minimal brake jack. This rearward axle path, combined with the slack head angle, soaked up square-edged hits nicely, allowing the Aurum to hold speed through rough steeps. The linkage also has a good deal of anti-squat, which manifests as snappy acceleration when you put power to the pedals. The suspension tune on the Aurum
felt about perfect as well It was nice and linear through most of the travel with a bit of a ramp up near the end to prevent harsh bottom-outs.

When mated to the stiff, hydroformed tubeset, it made for a bike that held its line through
wicked rock gardens and accelerated like a greyhound possessed. Perhaps a literal chink
in the Aurum’s armor was its thin paint job. We liked the bright-yellow paint, but it chipped easily, which is a bummer considering all the attention Norco paid to making a bike that’ll last through the seasons. -Ryan Labar

Download the Article PDF Here

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Vid+Photos: Hoots on Coast and Shore

A Shore Boy at Heart
Words by Jay Hoots. Photos by Margus Riga.

The North Shore is my home with the epic 3 mountains – Seymour, Fromme, Cypress – as my riding backyard! Two months a year now I live on the Sunshine Coast for the Mountain Bike Operations Course and then I spend 6 to 8 months of traveling for filming and building.

Jay Hoots Margus Riga Shore Coast Norco Truax
Jay Hoots honed his skills on the Shore, and now spends fair chunk of time on the Coast.

For years I have been riding for Norco working on and riding different platforms searching for the best mix between up and down, skinny riding, jumps and drops, steep rock faces with slippery roots, speed and braking… Being from the Shore I learned all the technical aspects of riding in sloppy wet, ultra slippery conditions but found that the Sunshine Coast offered fast, flowy trail with banger turns and different styles of zones, from jumps to pumps to epic XC the sunshine Coast offers an amazing array of riding opportunity with only a fraction of the rain the Shore gets.

Jay Hoots Margus Riga Shore Coast Norco Truax
The dark, dank Shore is a different place, but Jay seems to have found the one bike for both spots.

2012 is the best year ever for me as my new 7” Truax bicycle is the best combination of all platforms of bike allowing me to travel with only one steed that does everything! 2012 is also the year that the Shore is recognizably smoother and flowier and the Sunshine Coast now has technical rooty steep gnarly trail!

Can’t say where this film was made but if you find it it’s worth it!

Thank you to NSMBA, and all of the dedicated builders that are out there who put the hours in the dirt and have the vision and stay power to follow through with it.

I love my Bike!

Ride ON!
Jay Hoots

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The Norco Shinobi – It’s an Animal!

We’re big fans of Norco’s approach – they encourage all their employees to ride and the result is a buzzing company staffed by people who really do live and breathe bikes. With a history of developing bikes especially for Vancouver’s infamous North Shore, it was only a matter of time before they designed a 29er and put their unique twist on it.

Although a year old now, the Shinobi has been largely overlooked. The slack head angle reveals itself instantly as you climb on board and it’s obvious from the get-go that the Norco lacks the light-footed feel of a more cross-country orientated 29er.

It doesn’t feel sluggish, though. Far from it, in fact – it feels as if it’s gearing up for something. The Shinobi climbs admirably, with the extra momentum of the big wheels making long drags surprisingly easy and the extra traction making the slippery stuff a cinch to clear.

Read more about the Shinobi at bikeradar.com

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Norco Aurum downhill bike – Just in

By James Costley-White in Bath, UK
Originally Posted on BikeRadar.com

Norco are set to make a big return to the world circuit this year, with some high-profile new signings – Jill Kintner, Bryn Atkinson and Mike Hopkins – flying the flag alongside the established Dirt-Norco pairing of Ben Reid and Dan Stanbridge.

The downhillers will compete aboard the new 200mm-travel (8in) Aurum, which has been two years in development. It uses a tweaked version of Norco’s ART (Advanced Ride Technology) suspension setup, which is based on Specialized’s venerable four-bar FSR design.

One of the key design features of the bike is its ‘Gravity Tune’ geometry. Rather than just altering the length of the front triangle for different size frames, Norco also change the chainstay length and even the suspension kinematics, dialing in different amounts of chain growth and anti-squat to compensate for differences in rider height and weight. The fork bump stops behind the tapered head tube are a neat touch too, as is the integrated seatpost clamp.

Norco aurum 2: norco aurum 2

Pictured here is the £2,499.99 (CAD$3,550/US$3,550) Aurum 2, which Mountain Biking UK’s technical editor, Rob Weaver, has picked as his long-term test bike for the year. Component highlights on this base-level model include a RockShox Boxxer RC Race fork, X-Fusion Vector RC shock, Sun Inferno wheels shod with Kenda Nevegal tyres, SRAM X7 kit and Avid Elixir 5 disc brakes. Claimed weight is 39.7lb/18kg; we’ve yet to put it on our scales.

Two other complete builds are available. The Aurum 1 comes with a Boxxer R2C2 and RockShox Vivid R2C shock, the same wheels and SRAM X9 kit for £3,699.99 (CAD$5,350/US$5,325). The Aurum LE upgrades to a Boxxer World Cup and Cane Creek Double Barrel shock, Easton Havoc DH wheels and SRAM X0 kit, and costs £5,199.99 (US$7,350/CAD$7,450).

If you prefer, you can buy a frameset and fit it with the kit of your choice. In the UK, distributors Evans Cycles tell us they’ll be offering a Dirt-Norco team replica frameset for £1,799.99 from early March. See our image gallery for an artist’s impression.

In North America, the frameset will also be available with the same white and red paintjob as the top-end LE bike. Both colourways will cost CAD$2,600/US$2,600. Frames will come with a Cane Creek Double Barrel shock and Angleset headset, plus an own-brand seatpost and Syntace rear axle.

Norco aurum 2: norco aurum 2

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Posted in 2012 Norco Bikes, Mountain | Tagged , , , , , | 2 Comments

Those Crazy Germans Riding All Year Round

Everything that comes out of Germany seems to be just a bit tougher, a bit stronger and a bit more awesome. When it comes to mountain biking this is no exception. Riding in many areas of the world is a 365 day per year opportunity and Germany is no exception. That is, if you have the skill, determination and perseverance of those who are featured in this video.

Watch the video and let us know, what are the worst conditions that you have ridden in and still had this much fun?

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Translating Aurum to Gold, The Aurum Reviewed

Norco bicycles are distributed around the globe to countries speaking many languages. Whether you speak English, French, German, Spanish, Croatian any other – there is still a Norco for you.

With that in mind, here is a translated review of the Norco Aurum from Switzerland. The English translation is not perfect but have a read through and you will get the gist. To read the original article please visit frontlinemag.net

Please note that this translation may not be a perfect representation of the original article in wording, meaning or intention.

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Norco has a new steed for 2012 – The Norco Aurum (Aurum is Latin for gold). In the Silver Star Bike Park, we had the opportunity to test the newest model of the 2012 Norco DH. We spent some time with Norco Designer Owen at Silverstar and talked about the newest model and other news for 2012.

On the varied routes from Silver Star we had the perfect opportunity to test the Norco Aurum in all bike park conditions. Although this bike, considering weight, is clearly designed to race, the Norco Aurum is definitely more versatile than it appears at first glance.
First to the technical data. The lightest version with a Cane Creek Double Barrel, Maxxis Minion DH tires, and the top-of-the-line of SRAM X0 components and Avid Elixir weighed the Aurum at just 34 pounds (about 15.5 kgs) and rivals the frame weight of the latest generation of carbon downhillers (eg Santa Cruz V10).

The newly developed ART-FSR rear suspension offers 200mm of travel, the steering angle is 63.5 degrees, and very much value was placed at Norco for improved stability and rigidity values ​​to be achieved  through the Syntace X12 axle.

In addition to the weight, this bike on many small details that make readily evident that engineers were at work here.

Breaking point at the bolt on the derailleur hanger

Those who have suffered a torn derailleur or hanger could be happy with this system: The mounting bolt for the derailleur hanger was designed with a predetermined breaking point, plus there is a replacement bolt installed into the bottom bracket area of each frame.

Fork bumpers are built into each frame as to protect the fork, frame and eliminate the need for traditional bumpers. In addition, the head tube is only 11cm long designed to provide the driver the greatest possible flexibility in the positioning of the fork and handlebar height.

To save weight, the seat post clamp has been integrated directly into the frame, was also used in the manufacture of a hollow-forged one-piece link arm, which bring additional valuable weight savings without impairing the stability.

As a final interesting detail there are the easily removable shock mounting bolt requiring only one allen key for adjustment.

Driving Report

The first impression of Norco Aurum: In the small frame size the bike runs with 580mm Top tube length is very agile without feeling unsafe at speed. Already on the first run, the low weight is noticeable and it literally flies down the track. The rear works as normal for four-bar linkage efficiently and offers plenty of reserves.

On our test laps at the Silver Star Bike Park, we could barely detect a blemish on this bike. The bike feels great in the air and the harder you push the bike the more comfortable you feel. If you are looking for a new DH bike in 2012, you should probably make the effort to give this bike a closer look!

What models for what price in Swiss trading will be available, you can see in the PDF catalog of Indian Summer .

Rumors about new slopestyle bike

Norco is also working on a successor to the Empire 5 slopestyle bike. The first prototypes should it be seen soon. It is unclear at present whether it will remains a prototypes for the athletes or norco whether this latest model of Norco will ever go into production.

Posted in 2012 Norco Bikes, Mountain, Product Review | Tagged , , , , , | 2 Comments

Sam And Mislav Shredding in California

Norco Factory Team riders Sam Dueck and Mislav Mironovic got together with Videographer Alex Lavigne last year for the Sea Otter Classic. Out of it spawned this video of the two shredding. Have a watch here, tell us what you think!

Sam Dueck & Mislav Mironovic: NORCO Dirt / Street / Park 2012 – ALIAS CINEMA from Alex Lavigne – AliasCinema.com on Vimeo.

Sam and Mislav on location.

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The Revolver 2 Overviewed with 29eronline

Just in time for our 29erOnline road trip to Georgia, Norco got us a 2012 Norco Revolver 2 bike to test. This is Norco’s very capable 4 inch front and rear travel cross country/trail bike. The Norco Revolver 2 is, as Norco puts it, an “un-race bike that can be raced.” It is light enough to be competitive and stiff enough to be fun. “Norco says it is “a 29er for the people ..the faster people.”

The Revolver 2 has a suggested retail price of $3,350 US dollars. It is offered in two additional kits, the Revolver 1 for $5,375 and the lower priced Revolver 3 for $2,425. For those of us who like to custom spec our bikes or who have a bunch of parts lying around that we want to use, Norco has a frame set for $2100 US. At first glance you may think that for $325 US you can get the complete Revolver 3. However the frame kit comes with a Fox rp23 boost valve rear shock. Also included in the price is a seat post , headset and seat clamp.

read the full overview at 29eronline.com

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Another one bites the dust… or at least switches to the big wheel

The past three years has been made up of a few eccentric people that had a passion for the 29″ wheel and a whole lot of doubters. While the masses started to switch their frame of mind and correct the stigma of a bigger wheel recently the shame of being different was still disseminated widely. Over the past 6 months or so we seem to have hit a tipping point where we as a society have finally accepted the 29″ wheel into our daily life, it is no longer a proper custom to discriminate from those that are different among us.

Here is a short quote from Dirt Magazine and one of their 26″ believers. Have a read for yourself.

Three weeks into riding 29ers I no longer sign up to the theory that 26 bikes offer great agility either. In fact I now find them more nervous and slower. For me it clicked on the Norco Shinobi amongst tight flat rooty corners, the place where I had previously been totally struggling to get any kind of timing and flow. Within a few turns and a change of style I found myself leaning, attacking and pulling away from my riding friend who shares similar speed. It was simply a moment of clarity, in an instant manualling, pumping the ground, confident and fully coherent of the timing required. In the mud the bigger wheel size translates to more control during the slide and certainly increased traction.

Read the full article here

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