Search XR XTR Di2 Front Derailleur Mount

Are you looking for the ultimate gear range on your Search XR? Have you been dreaming of running a Shimano XTR Di2 on your adventure road bike? It is now possible thanks to an ingenious 3D-printed front derailleur mount! Driven by the desire to to run XTR Di2 on their own adventure road bikes, our […]

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Bike to Work Week Kick-Off in Metro Vancouver

There are plenty of reasons why you should give bike commuting a try. It’s better for the environment, cheaper than maintaining a car and a good way to include exercise in your daily routine. Most importantly, it’s a lot of fun! Hub Cycling organizes Bike to Work Week twice a year to advocate for safer […]

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Fall Adventure in the South Chilcotins

With the warm summer months coming to an end, we had one last chance to snag a floatplane to the South Chilcotins. Soon, the zone we planned to ride would be covered in snow so deep that only sleds and skis would be able to access it. Our friends and partners at Tyax Adventures were […]

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Media Roundup: First glimpse of the all-new Search XR

Since the successful launch of our brand new Search XR adventure bike, bike media from around the world has been praising the new design, features and technologies. Read some of their first impressions of the Search XR below, and click the logos to check out the full articles.       “Norco refreshes this award-winning […]

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Singletrack’s first look at the Sight A9.2

Completely redesigned for 2018, with a new frame, updated geometry and, for the first time, the choice between 650b or 29” wheels, the Sight Aluminum captured the attention of Singletrack Magazine. Among other things, they were impressed by the clean design and quality suspension on a bike with such a tantalizing price point. See below […]

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Norco’s new women’s bike line in the spotlight

Different women want different things out of their ride and one single approach does not work for all. At Norco, we are extremely proud of being able to offer each of our main line bikes in a women’s specific version with women’s specific touchpoints. Extra-small sizes, size-scaled tubing, Gravity Tune, and low standover heights on […]

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Teton Gravity put the Range C7.1 to the test

Teton Gravity recently tested our Range C7.1 and were thoroughly impressed with the ride performance on what they called the “Ferrari of Enduro bikes.” Read on for some of Teton Gravity’s impressions and opinions. “While long, low, and slack, it was surprisingly agile and easy to move around on jumps.” “The suspension offered massive amounts of […]

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Race Recap: The 2017 Crocodile Trophy

By Andrew L’Esperance – Forward Racing It feels like the last week or so has been a blur. Rightly so, with 8 days of racing, 660 kilometers, 4 different campsites, rain forest, straight dirt roads, flowy double track… yeah, that’s enough to make your head spin. This was the Crocodile Trophy and it was our […]

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King and Queen of Crankworx

Norco athletes Adrien Loron and Jill Kintner have proven themselves to be the most dominant and versatile riders in the world by winning the overall titles of King and Queen of Crankworx.  Both Loron and Kintner came to Crankworx Whistler as the points leaders in the race to be named King and Queen of Crankworx, […]

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