We’re big fans of Norco’s approach – they encourage all their employees to ride and the result is a buzzing company staffed by people who really do live and breathe bikes. With a history of developing bikes especially for Vancouver’s infamous North Shore, it was only a matter of time before they designed a 29er and put their unique twist on it.
Although a year old now, the Shinobi has been largely overlooked. The slack head angle reveals itself instantly as you climb on board and it’s obvious from the get-go that the Norco lacks the light-footed feel of a more cross-country orientated 29er.
It doesn’t feel sluggish, though. Far from it, in fact – it feels as if it’s gearing up for something. The Shinobi climbs admirably, with the extra momentum of the big wheels making long drags surprisingly easy and the extra traction making the slippery stuff a cinch to clear.
One of Vancouver BC’s top Norco dealers Different Bikes has posted a review of their thoughts on the all New 2012 Norco Sight 1. Have a quick read through the review and see for yourself.
“My first impression of the 2012 Norco Sight was one of intrigue. I must say that Norco has gone above and beyond this year with the new bikes and technologies they’ve launched. With that in mind, seeing the Sight for the first time, I was excited to see what it had to offer as a new entry to an already popular category.”
The latest issue of Dirt Rag Magazine shows off a few of the highlights from the 2012 Norco Lineup. Through the Aurum, Revolver and Sight models these are just a few of the best bikes available for the coming year. Have a read for yourself. Also, Here is the PDF
The editorial team from Canadian Cycling Magazine came out to the 2012 Norco International Product Launch back in July where they were able to get some pedaling time on the new bikes. This month’s magazine has a few highlights from the lineup that are worth having a quick read. Here are a few key pages of the magazine, for the full content check out your local newsstand.
The latest issue of MBR out of the UK has a Crankworx Special highlight of the 2012 Norco Sight. With a UK trail mentality of short stays and slacker geometry the international hype around the new model is growing. Check out the article below, or better yet – have a look at the norco.com Sight Page for more details on the bikes
- The Sight uses asymmetric chain-stays for improved clearance and regidity
- The Aurum uses a size specific BB forging to modify theoretical chain-stay length. Actual chain-stays are consistent through sizing.
The new 7″ travel frame is aesthetically impressive – some very sophisticated tube shaping, and well thought out detailing. Though I typically heap scorn on gratuitous noodly tube torturing, I actually like the lines on this frame. The move to an uninterrupted seat-tube design is a significant improvement in my eyes – aesthetically and functionally, though seatpost drop is still limited by a mid tube bend. Norco is still licensing Horst Link FSR technology from Specialized, but it’s now implemented in a tidier package. In addition to a pile of shapely hydroformed tubes, the frame sports several new modern niceties including a tapered headtube, post mount rear brake, and a Syntace X-12 through axle.