Blog Archives

At Home with Mike Hopkins

Mike Hopkins is one of the busiest athletes in cycling. still though he keeps a level head and has fun in his travels around the world. One of Mike’s recent projects was the short video called Loam Factory. If you didn’t catch it have a watch; it is worth your time. This new video is […]

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The Aurum Finally Slows Down

The Aurum is fast and the only way to really get a good look at it is to slow things down, way down. Here is a video of the Aurum in action from Germany. The Slo-Mo button was found in this edit but that finally gives a good look at the blue menace as it […]

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Whistler Mountain Bike Praises the Aurum

In 2012 Norco released a completely new DH bike called the Aurum. Totally new, almost radical in thought compared to what they had released in the past. I like to call it the start of the P.J. years. (Lead engineer). This new model has very, very little in common with any previous DH bike that […]

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The Norco Aurum, A ‘Turn-Key Special’ DH Rig

The Norco Aurum 2 has been reviewed by Pinkbike’s Brad Walton. Brad put the bike through its paces and came out with a big smile. Norco’s redesign of the DH bike has left us with one heck of a podium contender. The Aurum’s svelte appearance and nimble, reactive handling are sure to change brand perception […]

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Mike Hopkins’ Monster of an Aurum – Video

Mike Hopkins is new to the Norco Team for 2012 and he has some big plans for the coming months. Those plans are centralized around him and his bike so let’s have a closer look at the steed that Mike will take around the world in his 2012 travels. The Aurum is the weapon of […]

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Rob’s Take on the Aurum 2

There is a ton of hype floating around these days on the 2012 Norco lineup. Much of this chatter is centered around the flagship DH rig called the Aurum. The budget-friendly Aurum 2 model was highlighted recently in MBUK magazine. Check out these remarks on the bike that everyone is talking about.

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North Shore Tested, The Aurum Through its Paces.

Still got that showroom shine after 4 months of Pacific Northwest winter riding. This winter I conducted some long-term testing aboard Norco’s latest DH offering – the Aurum. In December I shared my initial thoughts on the overall bike and build, all of which were impressive. The bright yellow Aurum gets attention wherever it goes; […]

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Flowing Italian Trails with Flowinger

Flowinger is a German rider that has been with Norco for several years now. He recently up-sized from a Truax to the Aurum and was blown away by the speed, control and acceleration of the DH platform. Here is a video from a trip to Italy that shows just how much fun Flow has been […]

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Nick Geddes – Overseas for a winter far far away.

Ever since watching the Follow Me premier and seeing Steve Smith and Gee Atherton ride the trails in Queenstown, New Zealand I have had a fixation on going there. So when my family started planning a month long trip to New Zealand I was ecstatic to finally get a chance to ride there. After months […]

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