A little while back the industry magazine Bicycle Retailer, or BRAIN published an article on Norco’s A.R.T suspension platform. If you forgot about A.R.T. or wanted a bit of a refresh, check this out!
Tag Archives: bicycle retailer
California Road Trip – Day 6 – Bike and BRAIN
Today was day six of the Norco Road Trip to California. One day, two fabulous rides. We started off by meeting up at the Bike Magazine office in San Juan Capistrano. We were given a quick tour then whisked off to ride at the top of Bluejay Canyon. After arriving at the top, we parked the van and started yet another epic shuttle. Alan and Ryan from Bike Mag along with local rider Travis all joined us for the ride down the mountain. The trail involved some steep decents, countless rock gardens and a whole lot of fun. Taking approximately two hours to get down with a few climbs speckled throughout, the trail has become another favorite. If you are ever in the area, head on over for a ride, but; Make sure you stop in at the Candy shop along the way. After the ride we headed down for some burritos with the crew before moving on for the next venture.
Our second ride of the day was with Nicole and Jason from Bicycle Retailer. For those who do not know, Bicycle Retailer is an industry magazine that is distributed in both the US and Canada to manufacturers and retailers. The mag discusses industry trends, government legislation, new products etc. etc. Basically anything that affects the back end of the Cycling industry. Anyway, Jason and Nicole took us out for a ride in the Laguna area to what is called ‘The Top of the World’. This was a steady climb to an extraordinary view of the California coast followed by a fast, burmed descent to dinner below.
Two more great rides, One amazing day.
Dustan
Bike Mag Ryan Testing a Fluid LT
The other Ryan. He ripped his shirt shortly after this!
Ryan riding the rock line
Nicole from BRAIN
It must be hot if there are Cacti.
Nicole, Jason, Ryan
Nicole overlooking Laguna
Laguna Vista
California Road Trip – Day 5 – A breather. . . . almost.
Today was a bit of a breather, after two rides yesterday and minimal sleep over the past week, rest was a welcome opportunity. This morning, we headed back to Mountain Bike Action for a photo shoot of Ryan with photographer John. Watch the upcoming issues as you may see Ryan’s smile popping up.
Mountain Bike Action is a subsidiary of Hi-Torque publications which publishes a total of 8 different magazines including Motocross Action, Dirt Bike, Road Bike Action and BMX Plus. Over the next year watch for possible Norco bike reviews in Mountain Bike action, Road Bike Action and BMX Plus.
After spending the morning in an office environment, a quick pedal was in order. A quick half hour or so on the pump track was an excellent stretch of the legs before the drive south to San Juan Capistrano. First though, we made a pit stop to say hi to the crew at Marzocchi USA. With Darcy and Ryan both running Marzocchi on their bikes this was great time to stop in and give them a big thanks. After this slight detour we headed further down the I5, We headed south of LA just outside of Laguna to San Juan Capistrano. This is the home of Bike Magazine and Bicycle Retailer. With two rides tomorrow we are looking at another epic day. I cant wait!
Until tomorrow,
Dustan
Ryan and Darcy at the pumptrack
Ryan riding the track
The Fluid LT seems to be getting a bit of a trials workout
Showing up at Marzocchi
Marzocchi knows how to do it right, espresso for everyone!