Blog Archives

Rumor Has It. The 2012 Norco Mountain Bikes

In case you haven’t heard. The 2012 Norco lineup is bringing some new models to the table that blow the old bikes out of the water. One recent post by bikerumor.com ran through some of the top mountain bikes for 2012. —– Norco introduced four new full suspension mountain bike platforms for 2012. All carry […]

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2012 Norco – Canadian Cycling Magazine

Norco launches 2012 bike lineup By Dan Dakin, Canadian Cycling Magazine – Published July 22, 2011 Canadian company Norco used Crankworx in Whistler, B.C. as a backdrop for its 2012 product launch. Fourteen of its bike platforms are either brand new or have seen significant upgrades from previous models. On the mountain bike side, there’s […]

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Learning Sustainability From Those in Nairobi

Sustainability and bikes are two of the most congruent ideas since peanut butter and jam. Zero emissions, health benefits, affordability… The list goes on and on. While us North American-ites are slowly moving in this general direction, it is great to see other area of the world that are further along the embracement path. Check […]

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Norco Product Launch – Day 3

Day three of the Norco Product Launch is the day where media, distributors and dealers are present. The whole shebang of people are all here to see the new line of bikes. Following 8 different planned rides, several meetings,  and some intimate time with the bikes, today ended with a BBQ at Inter-River Park in […]

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'A Person With A Camera'

Photography is an area that has turned a leaf over the past decade through the advancement of digital technology. Photography used to be an art, an art that was exclusive to the truly talented photographer. Now there are two types of photographers out there. I like to categorize as ‘photographers’ and ‘people with camera’s’. Now […]

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Why I Love My Bike

Love is a strong word that signifies not only an emotional bond but also deeper connection that goes beyond superficial attraction and companionship. Love is formed around a relationship that is intertwined at one’s roots and aligned with personal morals and ideals. Love is something that shapes character and evolves over time into a broad, […]

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Why Do You Love Your Bike?

Why do you love your bike? Is it the freedom to go where you want when you want? the ability to stay active and live a healthy lifestyle? or, is it the adrenalin of flying overhead with your friends cheering? We all love cycling for different reasons and here at Norco, we want to hear […]

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Seattle Bike Expo – Day Two

The Seattle Bike Expo is a haven for avid cyclists and granola eating – bicycle polo enthusiasts. The whole spectrum of cyclists is represented at the event which creates a fantastic vibe of enthusiasm and creativity. From the Donkelope booth to the Wooden Frame manufacturer, there is no shortage of niche representation. Larger companies such […]

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