dirt magazine

The Dirt 100 – Upping the Game with Norco’s Range Carbon

Article from dirt.mpora.com NORCO RANGE CARBON 7.1 The name Norco used to be one that we associated with overbuilt and not particularly inspiring bikes, but that’s definitely no longer the case. We first rode the aluminium version and we were immediately impressed, as it was one of the first 27.5” wheeled bikes that we’d ridden […]

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Norco Shinobi in the Dirt 100

Article from Dirt Magazine The art of making 29er bikes able in all terrains, particularly when the going gets technical, has taken bike companies quite some time to perfect, but with the Shinobi from Norco the big-wheeled future is looking bright. All of Norco’s bikes are built to withstand hard use and the sort of […]

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Getting Dirty with the 2012 Norco Aurum

The development of the 2012 Norco Aurum is pretty closely tied to Dirt Magazine through riders Ben Reid, Dan Stanbridge and the newest team addition Duncan Riffle. With the input of Ben and Dan and an arduous development process the result of this partnership is an all new breed of Norco downhill bikes – The […]

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Duncan Riffle Joins Dirt Norco Race Team

Norco Bicycles is extremely excited to welcome a third racer to the Dirt Norco Race Team. Norco has been working with Ben Reid and Dan Stanbridge for the past two seasons and have developed the Norco Aurum through this Partnership. Having a third member on this team will only strenghen this relationship. Duncan brings a […]

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Another one bites the dust… or at least switches to the big wheel

The past three years has been made up of a few eccentric people that had a passion for the 29″ wheel and a whole lot of doubters. While the masses started to switch their frame of mind and correct the stigma of a bigger wheel recently the shame of being different was still disseminated widely. […]

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Obsessive Testing Disorder – It is an Irish thing…

Our Friends at Dirt Magazine have got together with Ben Reid and Dan Stanbridge of the Dirt Norco Race Team to have a look at their new ride. Ben and Dan have been working hard with the Norco Engineering Team on a new prototype project. Dirt has the full scoop in this month’s magazine. Check […]

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Norco’s Profile in Dirt Magazine

The January issue of the UK’s Dirt Magazine features an 8 Page article on Norco’s head office and its deep history at the root of Mountain Biking. Since 1964 Norco has been the the business of Cycling and has been at every turn along the way. This is a great article about the people, places […]

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Norco Team Riders Featured in Dirt Magazine

The Norco Team has been busy over the past summer and it shows in the most recent issue of Dirt Magazine. Check out a few pages including an article with with Dirt Norco Mechanic Ali Beckett, a spot on Bernard Kerr and a photo of Sam Dueck from Kokanee Crankworx.

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Norco partners to make the Dirt Norco Race Team

This coming race season there will a Norco Team DH flying down not only the Women’s World Cup circuit but also the Mens. For 2010 Norco has partnered with Dirt Magazine to create the Dirt Norco Race Team. World Cup racers Ben Reid and Dan Stanbridge will be aboard a Norco through the full World […]

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