Dirt Magazine has been digging the Norco lineup lately. Following their recent review of the 2012 Norco Aurum, this months issue features the Shinobi, All Mountain 29er. In an interview style rundown, Sean White gives us his take on the longer travel, big-wheeled bike. Have a read through the full review below or download the pdf here. Or, even better yet, head to your local newsstand and pick up a copy for yourself.
Tag Archives: dirt
The Dirt Norco Race Team Debuts their 2012 Race Rigs
Original posting from dirt.mpora.com
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It was an exciting day at Dirt Norco HQ today as this years Dirt Norco team Aurum downhill bikes arrived ready for the first race in South Africa now only a few weeks away.
A big thanks to Dirt, Norco, Sram, Thomson, Schwalbe, Gamut, Kore handlebars and SunRingle for an awesome bike which we are really looking forward to racing this year. Here are some first shots as Ben’s bike gets built up.
Gravity Tune Explained by the Dirt Norco Race Team

With the release of the 2012 bike range from Norco, the ‘Aurum’ is the DH rig that the team have been working on with the engineers at Norco. Some more exciting news about the new frame is the addition of ‘Gravity Tune’ as explained here by Ben and Dan.
original post from dirt.mpora.com
Prototype Testing In Spain With Dirt
Recently there was a Dirt Magazine article called Obsessive Testing Disorder where the Dirt Norco Race Team and Norco Design Engineer Owen Pemberton were testing a Norco DH Prototype in Malaga Spain.
Dirt and the Team has now released a short video from the trip and testing process. Enjoy!
Talking Tech over a Spot of Tea
If there is one place in the world to find the top mountain bike mechanics in the world it is at a World Cup Race. Well, Dirt Norco Race Team mechanic Alastair Beckett was nice enough to go through rear derailleur adjustment for us at the Leogang World Cup. So, if you have ever wanted a little bit of help fixing up your Sram drivetrain, watch through this easy, step-by-step video tutorial.
Dirt Norco visit Glencoe Mountain Centre
With a bit of time on the road before the 2nd round of the world cup series in Fort William, the Dirt Norco boys stopped off at Glencoe to see what it had to offer.
Ben Reid on the Maribor World Cup
Check out this video of Dirt Norco Team rider Ben Reid talking about the brutal conditions of the Maribor World Cup.
The Dirt Team is at it again
The Dirt Norco Team is getting getting ready for the 2010 Sea Otter Classic in Monterey California. In the mean time though they have been busy working on their second shorty video. Have a look at this video, it rocks!
“if you had a dog and wanted to dig a hole, what would you say to it”
Video Provided By the Dirt Norco Race Team.
Video From the Dirt Norco Race Team
The Dirt Norco Race Team has been on their new bikes for a few months now and things are rolling quickly. With a preliminary race under the belt and Sea Otter approaching quickly, here is a video to tide you over.










