Ice Ride on the 2012 Norco Range

The Germans are a tough bunch. Even in frigid conditions they are out ripping up the trails. This video of the Norco Range makes the Canadian Winter seem just a little more rideable than before!

Norco Aurum Caught on Video

Our friends in Germany have put together a video that features the 2012 Norco Aurum. Putting the bike through the Paces, videographer Jan Zander captures the capability, strength and versatility of the Aurum. Great Video Jan, thanks for your support!

The 2011 Launch, Day 2

Today was day two for the 2011 Norco Product Launch. Starting off this morning, the crew assembled for an early start and an overview of the 2011 line. With more than 150 bikes,  this takes a little while but with … Continue reading