mountain bikes

Ready for Launch – 2011 starts on Monday

Today is the last business day before the 2011 Norco Product Launch. The last bikes are being built, the photos have been taken and the truckloads of gear are ready to be moved from Norco HQ down to the Pinnacle Hotel in North Vancouver. With the top dealers, international distributors, media, and many many more […]

Read More

The Battle of Standards – Confused Much?

There are a lot of standards when it comes to bikes and the number seems to get significantly larger every year. Just look at Bottom Brackets over the past decade or so. We have Spanish BB, Euro BB and Mid BB, we have widths of 68mm, 73mm and 83mm. Mounting standards like Square taper, isis, […]

Read More

2010 Norco Launch – Great riding in our own backyard.

The 2010 Norco product launch took place this year in our own backyard, Vancouver BC. This stellar location boasted some of the best riding in the world but also showcased Vancouver, the 2010 Olympic City! The Launch started off at the Sheraton Wall Center where retailers, distributors and media from around the world assembled to […]

Read More