Blog Archives

NORCO FACTORY TEAM RECAP FROM CANADA CUP #1: MONT-TREMBLANT

The Norco Factory Team kicked off the Canadian calendar this weekend in Mont Tremblant with the first Canada Cup of the season. Mont Tremblant has been a fixture on the Canadian circuit for 20+ years now, and is always a fun venue and a fun course. The organizers deviated from tradition this year and completely […]

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O-CUPS AND DATE BARS: Haley Smith

A lot has happened since I last updated the old interweb – and, happily, most of it has been fun! Since I last wrote, I raced the Sea Otter Classic, finished school for the semester, adopted a kitten, and raced (and won!) the first O-Cup of the year. It’s been a great few weeks at […]

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Sea Otter Classic – 25th Anniversary Edition

The Sea Otter Classic is always a great time, and the 25th edition was no exception. Sunshine, a Bicycling Magazine Editor’s Choice award, and great performances from all the Norco athletes present made for an eventful four days! Here are a couple photos of the highlights from this year’s event. Great scenery on the drive […]

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Mountain Biking Australia tests the Norco Fluid 7.1

In a recent issue of Australian publication Mountain Biking Magazine, the editorial team put a 27.5″ wheeled 2014 Norco Fluid 7.1 to the test. Through a rigorous gauntlet of tests this both value and performance conscious bike was hailed for being a fantastic all round trail mountain bike. Have a read through the article for […]

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I’ll Go With The Whole Enchilada

Global cycling destinations are not as rare as they used to be. As cities around the world embrace the tourism opportunity that mountain biking holds the number of places that are an amazing vacation destination grow. One area that has been a staple since the beginning of mountain biking is Moab Utah. A town that […]

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Flowing Italian Trails with Flowinger

Flowinger is a German rider that has been with Norco for several years now. He recently up-sized from a Truax to the Aurum and was blown away by the speed, control and acceleration of the DH platform. Here is a video from a trip to Italy that shows just how much fun Flow has been […]

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Getting Dirty with the 2012 Norco Aurum

The development of the 2012 Norco Aurum is pretty closely tied to Dirt Magazine through riders Ben Reid, Dan Stanbridge and the newest team addition Duncan Riffle. With the input of Ben and Dan and an arduous development process the result of this partnership is an all new breed of Norco downhill bikes – The […]

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A Recap from the Australian National Championships

Adelaide, South Australia, Feb 26,2012 – Leaving the nice mild temperatures and comfort of home in the Blue Mountains, Bryn and I set off on a little road trip for the Aussie National Mountain Bike Championships in Adelaide… South Australia is know to be ridiculously hot, so we rented a big 6 passenger motor-home to […]

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Rolling Forward With The 29″ Wheel

29″ Wheeled bikes have been around for a while now and do not appear to be going anywhere. The adoption curve of big-wheeled mountain bike has been extremely segmented. What started as a Southern California idea slowly popped up here and there until seeing a 26″ wheel on many local trails is nearly an anomaly. […]

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