Blog Archives

Mountain Biking Australia tests the Norco Fluid 7.1

In a recent issue of Australian publication Mountain Biking Magazine, the editorial team put a 27.5″ wheeled 2014 Norco Fluid 7.1 to the test. Through a rigorous gauntlet of tests this both value and performance conscious bike was hailed for being a fantastic all round trail mountain bike. Have a read through the article for […]

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I’ll Go With The Whole Enchilada

Global cycling destinations are not as rare as they used to be. As cities around the world embrace the tourism opportunity that mountain biking holds the number of places that are an amazing vacation destination grow. One area that has been a staple since the beginning of mountain biking is Moab Utah. A town that […]

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Flowing Italian Trails with Flowinger

Flowinger is a German rider that has been with Norco for several years now. He recently up-sized from a Truax to the Aurum and was blown away by the speed, control and acceleration of the DH platform. Here is a video from a trip to Italy that shows just how much fun Flow has been […]

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Getting Dirty with the 2012 Norco Aurum

The development of the 2012 Norco Aurum is pretty closely tied to Dirt Magazine through riders Ben Reid, Dan Stanbridge and the newest team addition Duncan Riffle. With the input of Ben and Dan and an arduous development process the result of this partnership is an all new breed of Norco downhill bikes – The […]

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A Recap from the Australian National Championships

Adelaide, South Australia, Feb 26,2012 – Leaving the nice mild temperatures and comfort of home in the Blue Mountains, Bryn and I set off on a little road trip for the Aussie National Mountain Bike Championships in Adelaide… South Australia is know to be ridiculously hot, so we rented a big 6 passenger motor-home to […]

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Rolling Forward With The 29″ Wheel

29″ Wheeled bikes have been around for a while now and do not appear to be going anywhere. The adoption curve of big-wheeled mountain bike has been extremely segmented. What started as a Southern California idea slowly popped up here and there until seeing a 26″ wheel on many local trails is nearly an anomaly. […]

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Hoots’ Latest Crowsnest Creation

  With a brand new bike skills park fresh in the ground and new cross – country singletrack trails being finished daily, Crowsnest Pass is buzzing with mountain bike excitement! With a vision to create a mountain bike tourism destination, the Municipality of Crowsnest Pass invited IMBA to create a 5 year master plan for […]

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Pre-Outerbike Riding in Moab

Interbike is now complete and there are a few short days before the first ever Outerbike kicks off. Outerbike is a consumer demo where you can come out and ride the all new 2011 Norco Bikes. The event runs from Sept. 30 – Oct. 3rd. If you want to ride the newest bikes such as […]

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Bikes, Bands and Beer, The Perfect Destination

When thinking ‘vacation’, the mind automatically starts drooling over white-sand beaches, palm trees and margaritas right? Well, what if I told you that there was another option where the days are long, the beer is cold and the mountain biking is out of this world? The place is the Yukon Territory. Following the 2011 Norco […]

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