Blog Archives

Norco Fluid 2 Review Video – Behind the Scenes

Bike reviews seem to pop out of nowhere. We read them in magazines and view them online but where do they really come from. Who are these people that are reviewing these bikes. Well, one of the bikes that is currently being reviewed at mtbr.com is a Norco Fluid 2. Lee, the tester has provided […]

Read More

Grassroots Video From The Sunshine Coast

Recently I made a post about the Sunshine Coast and its spectacular riding. Well, it seems that other people feel the same way about this diamond in the rough. Have a look at this great video posted by Norco Grassroots riders Steve Quesnell and Dexter Robson. http://www.pinkbike.com/video/77824/ Video footage courtesy of Eric Peterson @ Faultline. […]

Read More

The Sunshine Coast – But a Stone's Throw Away!

The Sunshine Coast is a place where getting a little bit of local knowledge goes a long way. Located a fourty minute ferry ride north of Vancouver BC, things tend to move just a little bit slower than in the city. Although it is not an island, the Sunshine Coast takes on the island mentality […]

Read More

Bike To Work Week – West Coast Style

May 11th marks the first day of bike to work week. In true West Coast style it was pouring rain. Setting up shortly before 6am Norco was tuning bikes, passing out snacks and offering some encouraging words to some truly dedicated riders. The First of many stops for Norco during Bike To Work Week was […]

Read More

Suburban Rush – The Run, The Ride, The Exhileration

This past Saturday marked the 5th annual Suburban Rush Adventure Race. Located in Port Moody British Columbia, this is a race involving trail running, mountain biking and ‘mystery challenges’. Starting off with a running mass start, 250 participants sprinted towards a wall of a climb. The initial run was a total of about 8km gaining […]

Read More

Sea Otter Wrap-Up

The Sea Otter Classic is a great Kickoff to the 2009 Race and Event Season. Featuring a full line of racing events as well as a consumer show, Sea Otter is a great event to catch some lightning fast racing as well as have a sneak-peek at some new products which are soon to be […]

Read More

Sea Otter Update

Today was day two of Sea Otter, but the first major day for the booth. Consumers, media and industry folk all gathered today to see the latest and greatest from the cycling industry and support the racers. The 4X competition also took place where Norco Factory Team Rider Nick Geddies placed an impressive 2nd. This […]

Read More

Sea Otter Classic, The Trip South.

Most events in the world of cycling start with a long drive. Lately, through calling Vancouver BC home and growing in the US market this has also included the I5. The 20hr drive south to Monterrey CA started sunday afternoon and ended early this afternoon. We were able to leave early enough for this trip […]

Read More

Sea Otter Classic – Heading South

The Sea Otter Classic is fast approaching and Norco is heading down for the Shin-dig! On display will be a sampling of the 2009 product, a few sneek peeks at 2010, Daily Ryan Leech trials demos and some fast paced racing. If you are in the Monterey area, stop on by, if not then be […]

Read More

Nutrition – What’s Fueling your Ride?

When you head out for a ride, what is your fuel? Are you a hemp heart eating, vegetable fanatic? A Baconator pounding  fast food junkie? Or, are you somewhere in the middle? Chances are that you fall  between these two extremes and  taking a minute to look at what is fueling your body will help […]

Read More