Andrew Watson Wins Ontario Cyclocross Champs

Julie Lafreniere and Andrew Watson won their respective elite titles at the 2012 Ontario Provincial Cyclocross championships, held at the Barrie Sports Complex in Midhurst.  Organized by the Barrie Cycling Club, the sixth annual Barrie Baseball ‘Cross featured a mostly flat 3.5km course with long straightaways, a couple of barriers, a challenging set of stairs and, as an extra bonus, a good ol’ mud pit.

Watson (Norco Factory) quickly surged to the front of the combined Senior and U23 men’s field. Joining him early on the opening lap were Mitchell Bailey (Trek Canada), Peter Mancini (Esteemtraining.com), Marco Li (Garneau-Quebecor-Norton Rose) and Tyson Wagler (Scott – 3Rox Racing). By the end of lap one, however, the quintet had disintegrated as Watson and Bailey came through in the lead with a slight gap to Mancini, and Li and Wagler another 10 seconds back.

1 Andrew Watson (Norco Factory Team – CME.2) 0:58:02
2 Mitchell Bailey (Trek Canada – CMU23.2) at 0:17
3 Peter Mancini (Esteemtraining.com – CME.2) 3:07

Read the full article at canadiancyclist.com

Conquering Cancer is a National Affair

The Enbridge Ride To Conquer Cancer Events have come to an incredibly successful close for 2012. The first of the four events kicked off In Toronto before moving on to Vancouver, Calgary and finally Montreal. These events are the four largest charity fundraisers in Canada and have collectively raised more than $45 Million  this year alone. In the four years since the RTCC was started, the fundraising has reached an astronomical total well in excess of $120 Million. This total has helped purchase treatment equipment, fund crucial research and expand the facilities in which Cancer is studied and treated.

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The Toronto ride is the biggest of the four. More than 5000 riders came out this year and raised a whopping $18 Million. With the Funds Going to the Ontario Cancer Foundation the commitment of the riders the volunteers and donors can not go unnoticed. This particular ride had 6 different routes associated with it varying from a 200km endeavor all the way up to a 350km epic. All 6 paths took riders out to the beautiful Niagara region along beautiful scenic paths. Through sun, cloud and a touch of rain this was a great event to kick off the 2012 season.

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Hopping across the country to British Columbia, the second ride started in Vancouver and made its way down the west coast to Seattle Washington. The standard and challenge routes both brought riders across the border and into the United States for a beautiful ride along the coastline towards their destination. In its fourth year the BC ride brought out nearly 3000 riders who banded together to raise $12Million. This ride was impressive for another reason as well. In addition to the 240-360km ride these riders fought through torrential rain throughout the day and into the night. While mother nature tested the riders limits physically and mentally the wheels kept rolling. The riders persevered with the thoughts for their friends and families that have been affected by this terrible disease.

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The BC ride was wet but the Alberta ride was in a class of its own. While this ride started in relative dryness the first day deteriorated exponentially as riders approached camp. As the sky emptied onto these brave riders the ground softened and the rivers began to flow. As bad as it was though, the riders persevered. Clutching on to warm food, relative tented dryness and Steam Whistle Beer the night passed by and the continued weather was an incentive to get an early-morning start towards the finish line. As luck would have it, the day moved on and the sky began to clear. The rivers ran high and the water remained standing but the riders could start to dry out. The beacon of light at the finish became brighter while the tired, wet and determined riders moved onwards to the finish. It is again, the thought of the struggle in fighting cancer that provides the motivation to ride on. This thought makes the superficial agony of the ride seem nothing more than a molehill. These 1800 riders raised over $8 Million dollars and had an amazing level of determination to make it across the finish line.

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The 2012 RTCC tour wrapped up in Montreal Quebec.   2300 riders come out and raised an astounding $7 Million for cancer research in Quebec.  This ride was a touch different than the previous two. The roads were dry and the sun was hot, the struggle was still present though. In this instance the riders fought through heat and humidity for two days. Hydration, body temperature and exhaustion were the demons to defeat here.  Taking the riders from Montreal to Quebec City, this was the perfect finish to the most successful Enbridge Ride To Conquer Cancer series of rides yet. The money raised, the lives changed and the sheer determination of all the riders is an inspiration to daily life. To take a fraction of what each and every rider has put into this ride and apply it to daily life really can change the future. Through, events like this and the people involved we will soon Conquer Cancer!

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Some Numbers to ponder from the ride:

13000 Riders
$45 Million
3,250,000 KM ridden

Jay Hoots is on the Sunnyside of riding


Jay Hoots unveils plans for new Sunnyside Bike Park in Toronto at last night’s open house on the site of the soon-to-be constructed park.  Construction begins later this summer on a now unused strip of land just below the Gardiner expressway in the Lakeshore Boulavard and Ellis Avenue area along the waterfront.

This park has been long coming and I am so pumped we are at this point. I have been involved with the Toronto scene now for over 6 years and have watched the mountain bike scene not only grow, but mature. I am impressed with the level of care that riders have and the appreciation for their trails. With this in mind, I think the park will be used a lot! However I think the location is the key. While commuters inch along the Gardener and Lakeshore they will have no choice but to watch bike riders ‘free’ and having fun – which I hope can only inspire hands off the steering wheel and onto grips, even if only on the weekend. I also think that once the park is built, neighbours, other trail users and all the negative folk will start to understand that mountain biking isn’t painful and there is a significant relationship between riders and nature, ultimately reducing their fears and increasing opportunity for more parks and more trails. – Jay Hoots

Read more about this exciting new park at ridingfeelsgood.com

Toronto Ontario is Conquering Cancer

The 2012 Enbridge Ride to Conquer Cancer has officially kicked off. The first of four events took a staggering 4852 participants between Toronto and Niagra then back again on varying routes upwards of 200km in length each.

These riders took to their bikes in hopes of helping to find a cure for Cancer. The funds from the Ontario based tour are given to the Campbell Family Institute at Princess Margaret Hospital. In its fifth year, this ride broke two records. More people than ever before participated while raising $18.1 million dollars; The largest sum of any event.

In this particular ride, Norco had a team of three riders that rode in the tour and raised over $10,000. While Norco has been supporting the ride for several years now, it is great to be a part of the actual ride will also offering tech support along the way.

With 11 mechanics on duty for the two day event, the mass of nearly 5000 bikes were well tended to. Working on-course to keep everyone rolling then through the night at camp there was a no-one-left-behind policy that was taken very seriously. This team of mechanics worked nearly as hard as the riders did to keep everyone rolling through the weekend.

Thank you to everyone that participated in the 2012 Ontario Ride To Conquer Cancer. Together we can make a difference! If you would like to participate in next year’s ride head over to conquercancer.ca and sign up now!

Next up is the Vancouver BC tour coming up in June 16-17th.

Ask your Ride to Conquer Cancer Questions in the Twitter Town Hall

Are you doing the 2012 Enbridge Ride to Conquer Cancer? Do you have questions, concerns or need clarification on any aspects of the ride? Well, Norco Bicycles is participating in the Epic Impact Day Twitter Town Hall event. What is that you may ask?

Norco will be on hand for one hour offering advise, tips and ideas for tour participants. We will be answering live questions via twitter for the Ontario, Alberta and British Columbia Ride To Conquer Cancer Events. If you have questions, tune into Norco’s Twitter at the following times to get all your questions answered. If you want to ask a question or follow along use the norcobicycles twitter handle as well as the specific Town Hall info below.

Looking forward to hearing your questions.

Wednesday Feb. 8th, 1 pm EST Ontario
@TheOntarioRide
#EpicTO01
Follow Live

Wednesday Feb. 8th, 1 pm MST Alberta
@TheAlbertaRide
#EpicAB02
Follow Live

Wednesday Feb. 8th, 2 pm PST British Columbia
@TheBCRide
#EpicBC02
Follow Live

Fall Testing Video of the Norco Sight

The Silent Norco Race Team out of Toronto had the chance to head out and get some fall testing on the 2012 Norco Sight. Riding in the Don Valley, Toronto area these guys shredded the fall’s golden trails and got their first impressions on the Sight. This is a great shorty video and definitely worth 2:30 of your time.

Enjoy!

SNR: 2012 Norco Sight Ride from Jeff Stein on Vimeo.

Fiming by Jeff Stein
Riders – Jeff Faulds and Tom Kakamousias of Silent Norco Racing.
Location – Don Valley in Toronto ON

Fall Shooting Special with Marc Landry

The fall is my favorite time of year to ride and shoot. Perfect temperatures, beautiful foliage and no bugs make this the ideal time to be on the trails. Yesterday I met up with Jeff, Mike, David and Rob from the Silent Norco Racing team for a photo shoot aboard some of Norco’s killer 2012 trail bikes.

It’s been a crazy summer and, as a result, I have had to compromise one of the things I love the most, mountain biking. I normally average about 60-70 rides in a season but this year I haven’t been out once. Not gonna lie, I am bummed about it but it was a sacrifice I had to make to pursue other opportunities in my life. This was going to be my first ride of the season and I was really looking forward to it. I was also excited about this shoot because I was going to be testing out new camera mounts for some point of view photography. I have been wanting to do a shoot like this for some time but it’s quite a bit more involved than a regular shoot and took some planning. I was booked with gigs all summer and I have been looking forward to this time of year to get out and shoot projects for myself.

I met the guys at one of my favorite riding locations. It’s not that well known but I know it like the back of my hand. I spent an entire summer in that forest mapping it from end to end with my GPS. My riding buddy at the time, Bob Bonner, was on strike and we called it “The Tour De Strike”. We spent hours upon hours getting lost in there. Probably one of the best summers of my life. These trails are some of the most perfect in Ontario.

Read the full article and see more photos at fasttimesinc.com

Norco Sweeps Podium in Ontario’s 2011 Baseball Cross

Photo: Pedal Magazine

This weekend Norco’s Zachary Hughes and Andrew Watson made their way to the 2011 Baseball Cross in Barrie Ontario. With Zach up front and Andrew Watson in 3rd, the middle spot was taken by Jared Stafford who was riding a Norco CCX-SL. The podium was a Norco Sweep. This result also means that Andrew Watson retains his lead in the Southern Ontario Cyclocross Series.

Great Race, Great Season, Keep it up!

1. Zachary Hughes (Norco Factory Team)
2. Jared Stafford (Ride With Rendall)
3. Andrew Watson (Norco Factory Team)
4. Adam Morka (Trek Canada Mtb Team)
5. Nathan Chown (Team CF)

Ride The Horseshoe Resort Bike Park For Free

October 1st is your chance to ride the Horseshoe Resort Bike Park for free and try out a 2012 Norco bike. That is ride Free!

On October 1st at the park there will be Norco factory and team riders, 2012 Norco Bikes and even a hot dog on the mountain’s dime! Plus, any rider that shreds the park on a Norco gets a free weekend pass to the mountain. A Friend of a Norco rider gets the same pass for only $10.

If you don’t own a Norco bike and don’t know anyone that does, there is still some good news. $15 gets you a day pass and it is only $25 for the weekend. So if you are in the Barrie ON area, come on out and ride the park, chill with the team, have a hotdog and share in the festivities.

Canada is Conquering Cancer One Ride at a Time

The Ride To Conquer Cancer is in its third year of existence and has amassed a huge sum of money towards Cancer Research in Canada. This year alone, the first three rides have raised an astounding $37.2 Million from 9769 Participants. With one more ride to go, the 2011 Ride To Conquer Cancer tour is expected to raise in excess of $45 Million. For each of the four events Norco is on site as the Official Bike Tech. Working day and night during the events, thousands of bikes are kept shifting smoothly and rolling onwards towards the finish.

The first ride in 2011 took place in Toronto Ontario. The biggest of the four events, this ride was a massive 4610 participants coming together to raise $17.5 million. Over two days of riding, participants made their way from Toronto up to Niagra Falls before making the trip back. With generally nice weather and dry roads the event went off without a hitch. That said, the 8 Norco mechanics were still busy all day with flat tires, gear adjustments, seat height adjustments and even some improvised fixes on larger issues.

The second of four rides was in BC where 2879 riders from Vancouver BC to Seattle Washington over two days. Stopping off half way in Mt Vernon these dedicated riders raised an astounding $11.1 million. This works out to an incredible $3855 per participant. Unfortunately for the Vancouver ride, the eager cyclists dealt with 2 days of rain. Through wet roads, cold hands and soaking clothing the riders fought through to the finish. Along the way these riders were plagued with flat tires, rubbing brakes and jumping gears. Again it was up to the Norco crew to keep these riders on the road and moving towards the finish. A big congrats to all the participants on a great job raising money and pushing through the weather.

After Vancouver, the Norco crew picked up and drove East to the Alberta edition starting off in Calgary. For this ride, there were 2280 riders who raised an impressive $8.6 Million. The Calgary Ride To Conquer Cancer was an out and back total of 220km over two days. With sunny skies and warm air, Day one was a cruse to the finish with only minor ailments for a few riders. Starting off day two however the rains and wind rolled in and did a number on the riders. Fighting the circumstances tires, brakes and gears needed adjustments, pedals needed cleaning, and riders struggled to keep warm. Day two was a test of wits and spirits but with such a great cause the riders pushed on to the finish. Way to go!

Next up on the Ride To Conquer Cancer circuit is Montreal this coming weekend. Back to the East Coast for the last tour. The Norco Team will yet again work through the night to be sure that all bikes can cross the finish. Thank you to everyone that is participating in the Ride To Conquer Cancer, it is your effort that will eventually cure Cancer. If you would like to participate next year, head on over to conquercancer.ca and sign up now. You can make a difference!

For more photos from the event check out these flickr albums of Alberta and British Columbia