Blog Archives

Fleeing South to Escape the Cold

Living in the Canada’s Pacific Northwest, there are some huge advantages such as amazing trails, beautiful summers and of course Winter Sports. On the other hand though, winter can be cold, wet and downright miserable from a cyclist’s perspective. Looking for an alternative, it is a pretty quick trip South of the border heading into […]

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Norco Road Trip – A Weekend at Woodward

After a week on the road in California, we figured that spending a bit of time to head out to Woodward West was in order. Arranging for riding Saturday and Sunday meant that Sam could spend some valuable training time in the hanger while us less-skilled riders had a chance to try out the foam […]

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Norco Road Trip Update – Down to Decline

Today was day 6 of our California Road Trip and riding day 3. Stopping in with Decline Magazine we saw the office, signed some poster and went for a ride. Stretching out to Santa Barbara on the coast North of LA. The rolling hills ascend to a grand vista looking over the amazing Pacific Ocean. […]

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Norco in NorCal – then moving south.

So here we are, 4 days into a California Road Trip with Sam Dueck and Ryan Leech. Norco’s Jon D and myself. More than 2000km under our belts, yesterday was the first ride of the trip in the Demo Forest area of Santa Cruz. Fast smooth descents, slippery launches and all-round fun, this was a […]

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Norco is California Dreaming

It is getting a little cold and wet in wonderful Vancouver British Columbia and as a result the Norco Marketing Department is making like the Geese and heading south.  The plan is to make the drive to California and stop to ride along the way. Stopping in key riding areas along the way we are […]

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High’s and lows of a fall road trip.

On our recent Norco Roadtrip through Las Vegas and Moab there where some highs and a few lows. First off, the highs…  Norco had a whole fleet of new 2011 Ranges and Shinobis down at the Interbike Dirt Demo where over 200 dealers, distributors and media were able to swing a leg over and take […]

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Interbike 2010 – A Whirlwind of Preparation.

Interbike is the largest cycling trade show in North America and you guessed it… Norco is there. The first two days of the show involve Dirt Demo. This is where Bike Dealers from around North America have a chance to get out and ride 2011 product. The following three days are indoors, showing off the […]

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California Road Trip – Day 3 – Decline

Today started off in a similar fashion to previous days. An early start and a long drive. Starting off in Santa cruz and heading to Valencia is about a 5 hr drive. Along the way there are some great views, a beautiful lake and if you are lucky, maybe some snow. (we were that lucky) […]

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California Road Trip – Day 2 – MTBR

Today was the start of something great! As we woke up the sun had not yet emerged over the horizon. The sky was growing a brighter blue with every passing moment and the anticipation was building for a great day of riding. First thing first, we headed out onto the I5 to drive from Redding […]

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California Road Trip – Day One

Today was an early morning. Long before the crack of dawn, I felt my way down the front steps while nursing a coffee for the warmth and caffeine. Both were necessary as it was 5:30AM and my world was covered in a blanket of frost. Heading towards the border I made two quick stops to […]

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