It seems that every year I purchase a new bike, that bike is faster, lighter and better looking a mere 12 months later. For 2009 I rode a Norco Fluid 1 which was probably the best All Mountain Bike I have ever owned. The bike is fast, light, versatile and can really take me down whatever I throw in its way. My fluid has seen everything from XC racing to epic enduros and even a Super D. But… Now that I have seen the 2010 models, I am like a child on Christmas Eve awaiting the arrival of the 2010 Faze SL. That will be my personal bike for 2010 as soon as it is available.
The 2010 bikes are showing clean, sleek graphics and sporting lower pricing in conjunction with CNN’s financial apocalypse coverage. Looking through the 2009 lineup you will notice a few highlights such as the integration of Carbon into the XC lineup, larger diameter seatposts for use of a Joplin and the specing products such as the Hammerschmidt, 2010 Boxxer and even the Gates Belt Drive. Here are a few highlights from the new lineup:
The 2010 Norco Team DH Features a new front triangle Sram Drivetrain, Saint Cranks and the 2010 Rockshox Boxxer Team fork. This bike is faster than ever and priced at $5780 CAN or $4750 US the bike is much more affordable than 2009. The Team DH also has a younger brother the DH coming in White and retailing at a modest $3699 CAN or $2630 US.
The Empire for 2010 comes in two different price points as well. The Empire SE is spec’d with A Marzocchi 55 TST 2, FSA Gravity Lite Bar, Stem and Crankset and Avid Elixer brakes. When it comes to a full-on slopestyle rig, the Empire is it. The SE retails for $4075 CAN or $3399 US while the Empire 5 comes in a$t 2675 CAN or $2295 US.
The Faze SE is the Pereguin Falcon of marathon bikes. 120mm of travel with a Fox 32 FRLC fork, XTR drivetrain, Raceface cranks and DT wheelset will keep you rolling for hours. Built for speed, distance and any hurdle along the way the Faze is versatile, light and most importantly fast. $5695 CAN $4825 US
The Team Carbon is a brand new carbon mold for 2010. Using HTR and EPS Technology in conjunction with Thermoplastic Mesh have come together to create Norco’s lightest mountain bike ever. Tipping the scale at 19lbs, the team carbon is outfitted with a full Sram XX groupo and Eason XC-1 wheels. The lightest and fastest Norco cross country race bike ever. If you want to know the price then you probably don’t want the bike. . .
The CRR SL brings the same Carbon technology from the Team Carbon into road world. Utilizing BB30, an integrated seat-mast and a tapered steertube, the CRR-SL is a race ready rig straight out of the box. A Sram Red drivetrain with Mavic wheels and a Ritchey cockpit keep the bike light, fast and ahead of the pack. $5695 CAN $4795 US
There are some big changes for 2010; new technology, improved parts and a few dollars saved. Prices are down and Bikes are up, check out the full lineup on the 2010 Norco website which launches Sept. 1!