Beef Jerkey for Bikes – The Winners

Over the past 6 months or so, the Beef Jerky isle of your local grocery store was teeming with Norco Bike winning optimism. Through Mirab Canada, Pecos Bills Jerky and Norco Bicycles two lucky winners are the proud owners of Norco bikes valued at more than $4500 each. Contests are everywhere, keep your eyes open […]

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Norco Demo Day in Blackrock Oregon

What is a better way to ring in the July 4th long weekend than by trying out some bikes? This year, after celebrating Canada day the Norco crew headed south to Blackrock Oregon for a demo day sponsored by the BRMBA. We started this demo last year and there was such a great response that […]

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California Road Trip – Day 4 – Mountain Bike and Mountain Bike Action

There are many cycling stories that closely resemble the hyperbolation* process of fish stories. What started as a two foot drop can easily become five or six in a very short period of time. There are other stories though that can not be expressed by words. No matter how hard you try, the dramatic affect […]

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