Blog Archives

People Power

Just a few of the Norco Cross Country Factory Team Riders. In pretty much any sport elite athletes are inspiring to be around and cycling is no exception. It doesn’t matter what niche section of our great sport it is: road riders, cross country racers or downhillers. Each and every athlete is serious about their […]

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A Chilly Hilly Start to 2013

Our first group ride of the year, the Chilly Hilly event, Seattle Washington. YES it was chilly, and YES it was hilly. Well OK, my 2013 rides have officially started. I’ve been able to get out on a few mountain bike rides over the past 60 days, but to be honest, the weather just hasn’t […]

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2013 Here We Come

Snowy rides. Yes, it’s that time of year Well, I don’t know about you and where you are reading this e-new from, but it is winter here and I’m not stoked. Its taken me a long time to realize it, but I like sun and heat. I’m seldom too hot, yet quite often too cold. […]

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2012 Is Nearly Gone

 Sunny season’s end ride to the top of Mt Baker.  Elev 5000’ Unbelievable, it is already December!  Where did this year go?  It seems just a few weeks ago we were kicking off a new year, talking excitedly about all the fun events or cool things we wanted to do. Well, how’d ya do?  Did […]

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Are You Still Riding Your Bike?

If I’d been paid a dollar for every time I’ve been asked that question over the past month, I may have enough to buy a new pair of winter gloves! Haha… YES, is always the answer. Just because it is cooler, and rainy doesn’t mean we have to hang up our bikes for the season. […]

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Modern Technology Really DOES Work

As the summer winds down, the big show season happens in Europe, Canada and USA. This is where all us industry types show off the latest and greatest 2013 product lines and take orders for next year’s bikes.  As you can imagine, this is a very busy time of year.  Following these key shows, there […]

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Lots of fun on 2 wheels

Happy friends at a 4:30 am start line.. only 335 kms to go !!! You may have heard me rambling on about training this spring for an event in July. Well, time flies and that event date finally rolled up. With no time to cram any additional training into my busy schedule meant that I […]

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Summer is finally here!

I know, you have probably heard me complain about the weather way too much this spring, but if you live on the west coast you will feel my pain. June was called Juneuary by many people as it felt as cold and damp as a usual January. Unfortunately it was also a month packed with […]

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Share the Love

So how hard it is?  How hard is it to give another rider going the other direction a wave?  Or to say “hey, howzit?” to a rider you meet or see out on the trail, or to give a younger or newbie rider a couple of complimenting words after seeing them ride, or while you […]

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People Who Ride

Working with our team riders last week reminded me that people who ride bikes are cool. We were all down at the Sea Otter Classic, and in and around the Norco pits and camp we had about 8 or 9 factory team or factory supported privateer riders either staying with us, hanging out with us […]

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