Words by Andrew L’Esperance This was my second year racing cyclocross nationals as an elite, after waving my U23 status in 2013 to go for the elite overall title. This year I travelled with Andrew L’Esperance to Winnipeg with the ambition of riding away with a red-and-white jersey aboard the newly released Norco Threshold cross […]

The Road to Windham – Lee’s Quest for the World Cup Part #2 Words By Lee Jackson The last couple weeks have been some of the best times I have ever had racing. I came out of this trip with countless memories and learnt a lot on the bike. In the last 2 weeks I […]

What do a cross-country racer, free rider, dirt jumper, two World Cup downhill racers, a trials rider and two Whistler locals all have in common? Aside from sharing a despicable amount of talent across nearly every discipline of cycling, these athletes are each members of Norco’s many teams. Silver Star Resort was the location where […]

Post by Sarah Leishman I guess you could say I’ve had the most awesome winter ever. I spent a couple of weeks in Israel with Mike Hopkins (we wrote about our trip here) and then I was able to spend some time in New Zealand on a product trip for SRAM on my Norco Sight […]

Post by Evan Guthrie I just arrived back home Monday from a long Californian trip, that was capped this past weekend with round 3 of the US Cup series. This weekend was filled with cross-country, super D and short track races.  After spending a week up the mountains near Lake Arrowhead and Big Bear it […]

Andrew Taylor and Adrienne Schneider-Evans Join Mike Hopkins as Norco Privateer Athletes Norco Bicycles sponsors riders from all disciplines of cycling. Road to cyclocross, downhill to cross country, and even in trials there is a rider for nearly every style flying the Norco flag proudly. While the Norco Factory Team is a program in and […]

Team H&R Block is pleased to announce the 2014 partners and unveil its jersey and frame for the season. H&R Block Canada is committed to continuing their support in helping grow Canada’s premier elite development team. Serving Canadians for the past 50-years H&R Block is Canada’s largest retail tax preparation company. DC Bank has committed […]

The Jet Fuel Cycling/Norco Bicycles team is pleased to begin 2014 with an announcement about the team’s roster for the coming season. In a strong indication that the Jet Fuel/Norco team is on the right track with it’s racing and development program it has signed two of Canada’s top cyclists. Ryan Roth, former Canadian Road […]