What is a better way to ring in the July 4th long weekend than by trying out some bikes? This year, after celebrating Canada day the Norco crew headed south to Blackrock Oregon for a demo day sponsored by the BRMBA. We started this demo last year and there was such a great response that not only did we return, we were joined by Giant, Kona, Felt, Diamondback, Transition, Cove, Evil, Brodie and 5-Ten. What a turnout!
The morning started out at about 9:30AM with a lineup 20 deep. By 10:00 the bikes were all out and people were smiling. The day started off in a flury and as people relayed in and out trying new bikes the general feeling was one of excitement and drooling over the bikes being ridden. With a selection of bikes featuring the Fluid LT, Empire, Vixa, Six, Shore and Aline the trails had met their match. Whether you were riding up and screaming down on the LT or hitting the gaps on the Shore, there was a bike for every person and a bike for every trail.
All day there were three trucks shuttling bikes and people up the mountain. Anyone who has ridden in Blackrock before knows that usually you are hoofing it to the top. What is usually a 1 or 2 run hill was for some people a 5 or 6 run day. Not taking advantage of the bikes, the shuttle and the company would be a mistake for anyone who could have come out but didn’t.
The day at Blackrock was probably the largest western Demo in a mountain biking environment. 2010 will undoubtedly be even bigger so mark your calender and will will we waiting for you next year.
See more photos on the Norco Bikes Flickr Page
Happy Trails,
Dustan
Finally the Video is ready, take a bit but we want to release all in a Package, this is my „promovideo“ and also a short Trailer for the Bikemovie „El Faro“.
