We work hard to create the best bicycles in the world, and to make sure that we are on the leading edge we support some of the best riders in the world. With a very diverse team of riders – from downhill to cross-country, cyclocross to 4X and road to BMX – our riders help us design and refine our bicycles until they are as close to perfection as possible. These refinements trickle down into every bike we make, which means that every Norco bike is world class. Some of the bicycles you will find under our team are: Team DH, Team Carbon, Range, Phazer, Vixa
Tweak. Refine. Tweak. Refine. Leap Ahead.
Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better.
This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they're our only love.
The difference between winning and losing often comes down to the amount of traction you have. Kenda tires, like the Nevegal and the Small Block Eight provide all of the traction that our riders could ever want. Kenda's dedication to performance product development is the reason that the Kenda Nevegal has been voted the best tire for the past two years. That's why the Norco Factory Team chooses Kenda tires for all pro rider bikes.
WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren’t much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB’s high-end components. WTB was able to turn our passion for bikes into a successful business.
How the rider feels while on their bike can make or break a ride. Luckily our team runs FSA components which allow them to always feel comfortable and confident on their bikes. Whether it’s their high end K-Force carbon for a XC race or a set of wide Gravity bars for the DH track, FSA is always there. Their passion for riding comes through in the products; what we believe to be the best products around.
Gravity re-defines the meaning of performance, and durability. The laws
of physics speak clearly on this matter; what goes up, must come down,
and usually with significantly greater force. Gravity components are
carefully designed to meet the needs and demands of freeriders,
downhillers, dirt jumpers, and just plain huckers. Gravity components
showcase the ultimate in Freeride and Downhill technologies.
In 2001, we launched our revolutionary tubeless conversion kits. Today, our industry-leading products include wheelsets, rims, hubs and tires. Our innovative, light, yet strong products all but eliminate flats, greatly reduce rolling resistance, resulting in a faster, more comfortable ride. Stated simply, we are the leader.
Here in Big Flats, NY, we know that not all tubeless products are created equal and our passionate customers are always eager to proclaim the truth. From Olympic XC podiums to the world’s trailheads, twilight crits and endurance events, Stan’s products are race- proven, battle-tested and embraced by millions.
If you want to be successful you have to stay healthy, which is why the Norco Factory Team trusts SixSixOne helmets and protective gear to keep our riders on their bikes all season long. With a passion for building innovative products that exceed the standards, the crew at SixSixOne continually push product development to the limit; providing our team with quality products that fit their needs and lifestyle.
ONE has been recognized as a world leader in moto graphic kits and seat covers since it was founded. Before long we were delivering industry leading moto gear, moto helmets, moto gloves and casual wear to hard core moto riders all over the world. In 2012 the company added innovative mountain bike gear and mountain bike helmets to our product line for our platoon of gravity junkies.
For years gravity riders struggled to keep their chains in place with guides that couldn't handle the heat. Fortunately, e-13 Components got into the kitchen and engineered a solution, changing the world of chain guides for ever. The Norco Factory Team exclusively runs e-13's products including the LG1, and XCX chain guides. These guides keep the chains on and help put our riders on the podium.
Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, they are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of Norco’s Factory Team. With Park Tool’s help Norco is able to provide technical support to riders of all levels at various races and community events.
Racing is Life... and we were all born to win. The simple fact that you exist means that you have already won the first and most important race of all. Why SPANK? Your first adrenaline rush was just moments from birth, when that all important spank on the buttocks kick started your vitals and made you an adrenaline junky for life! SPANK Industries aims to free your mind and trigger that rush every time you ride your bike. Spank started about a decade ago as the dreamchild of South African designer/manufacturer Gavin M Vos, and German distributor Sven Mack. Their goal was to create the perfect symbiosis of weight optimization, enhanced performance, and cutting edge style...and to do it at competitive prices! Today, in everything we do, we aim to live up to the name, The Upgrade Specialists!
Liveride series is Minoura's latest and finest tire drive trainer with various new features for aiming to much more natural pedal feel, much wider resistance range, overwhelming quietness and easiest installation/removal of bike. These great trainers are a key component to Norco’s racers allowing them to train, warm up and cool down, preventing muscle injury and strain during the race.
At Ergon, cyclists are at the center of our search for the best connection between rider and bike. Bike ergonomics is an extremely complicated endeavor and requires knowledge across different disciplines. Our aim is to develop products that offer the best ergonomics for cyclists, which combine the best scientific principles with the practicality of realworld usage. Cycling press editorials, international design awards and numerous victories in the toughest race conditions in the world confirm that Ergon is on the cutting edge of cycling performance.