We work hard to create the best bicycles in the world, and to make sure that we are on the leading edge we support some of the best riders in the world. With a very diverse team of riders – from downhill to cross-country, cyclocross to 4X and road to BMX – our riders help us design and refine our bicycles until they are as close to perfection as possible. These refinements trickle down into every bike we make, which means that every Norco bike is world class. Some of the bicycles you will find under our team are: Team DH, Team Carbon, Range, Phazer, Vixa
When it comes to drivetrains, the first name that comes to mind is Shimano. They have a long standing reputation in the bike industry, and they keep on being as innovative as possible. Being able to be apart of their innovations, the Norco Factory Team can stay ahead of the game.
RockShox was born out of a belief that the mold was meant to be broken. We know one size does not fit all. We know even the longest rides are too short to worry about your equipment. Our patented designs push the limits to bring the utmost in performance, control and adjustability to every product in our line. From our Motion Control damping to the easiest to use thru-axle on the market, the Maxle, we believe race-proven technologies shouldn't just be for racers. Being on the leading edge of technology isn't just our history. It's our future.
The difference between winning and losing often comes down to the amount of traction you have. Kenda tires, like the Nevegal and the Small Block Eight provide all of the traction that our riders could ever want. Kenda's dedication to performance product development is the reason that the Kenda Nevegal has been voted the best tire for the past two years. That's why the Norco Factory Team chooses Kenda tires for all pro rider bikes.
It's well known that Wilderness Trail Bikes makes some of the nicest saddles in the world but a lesser known fact is that WTB also makes world class rims. That is why the Norco Factory Team uses the straight and true WTB Laser Disc hoops to keep their rides rolling fast. And for comfort the Team will run a variety of WTB's amazing saddles including the Silverado, Valcon and the Devo. Norco is very excited to be sponsored by WTB.
How the rider feels while on their bike can make or break a ride. Luckily our team runs FSA components which allow them to always feel comfortable and confident on their bikes. Whether it’s their high end K-Force carbon for a XC race or a set of wide Gravity bars for the DH track, FSA is always there. Their passion for riding comes through in the products; what we believe to be the best products around.
Gravity re-defines the meaning of performance, and durability. The laws
of physics speak clearly on this matter; what goes up, must come down,
and usually with significantly greater force. Gravity components are
carefully designed to meet the needs and demands of freeriders,
downhillers, dirt jumpers, and just plain huckers. Gravity components
showcase the ultimate in Freeride and Downhill technologies.
If you want to be successful you have to stay healthy, which is why the Norco Factory Team trusts SixSixOne helmets and protective gear to keep our riders on their bikes all season long. With a passion for building innovative products that exceed the standards, the crew at SixSixOne continually push product development to the limit; providing our team with quality products that fit their needs and lifestyle.
ONE has been recognized as a world leader in moto graphic kits and seat covers since it was founded. Before long we were delivering industry leading moto gear, moto helmets, moto gloves and casual wear to hard core moto riders all over the world. In 2012 the company added innovative mountain bike gear and mountain bike helmets to our product line for our platoon of gravity junkies.
For years gravity riders struggled to keep their chains in place with guides that couldn't handle the heat. Fortunately, e-13 Components got into the kitchen and engineered a solution, changing the world of chain guides for ever. The Norco Factory Team exclusively runs e-13's products including the LG1, and DRS chain guides. These guides keep the chains on and help put our riders on the podium.
At Ergon, cyclists are at the center of our search for the best connection between rider and bike. Bike ergonomics is an extremely complicated endeavor and requires knowledge across different disciplines. Our aim is to develop products that offer the best ergonomics for cyclists, which combine the best scientific principles with the practicality of realworld usage. Cycling press editorials, international design awards and numerous victories in the toughest race conditions in the world confirm that Ergon is on the cutting edge of cycling performance.
Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, they are the world's largest bicycle tool manufacturer. A long-term dedication to quality, innovation, and customer service has made Park Tool the first choice of Norco’s Factory Team. With Park Tool’s help Norco is able to provide technical support to riders of all levels at various races and community events.
GYRO series is Minoura's latest and finest tire drive trainer with various new features for aiming to much more natural pedal feel, much wider resistance range, overwhelming quietness and easiest installation/removal of bike. These great trainers are a key component to Norco’s racers allowing them to train, warm up and cool down, preventing muscle injury and strain during the race.