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Celebrating over 50 years of cycling.

Norco Bicycles was founded in 1964 with the idea of getting more people on bicycles. Over the past 50 years this philosophy has moved from it's Canadian beginnings and can now be found in more than 25 countries. Norco as a business has always focused on the people. Cycling is at the root of Norco and being passionate about the products that we design and ride has made for continued innovation and world class products. 50 years and counting.

1964

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1964

First office of Northern Cycle Industries

Northern Cycle Industries is founded in British Columbia, Canada.

1968

First Norco Logo

The Northern Cycle Industries name, deemed too long for a downtube decal or headtube badge, is shortened to Norco.

1973

Norco full suspension BMX bike - MX 1200

Norco introduces the first full suspension BMX bikes to the Canadian market.

1975

three 10-speed drop bar road bikes

Norco begins manufacturing 10-speed drop bar road bikes.

1980

First Norco Factory BMX team

Norco forms its first Factory BMX Team.

1983

The Norco Factory BMX Team wins the first of three consecutive Canadian National titles.

1984

Early Norco mountain bikes

Norco begins designing and manufacturing mountain bikes, becoming one of the first North American companies to address this emerging market.

1991

Norco Rampage in the mountains

Norco introduces the Rampage: North America’s first front suspension-specific mountain bike.

1994

Norco introduces the FTS: Canada’s first full suspension mountain bike and the first Norco to feature a Horst link system.

1995

Norco begins selling bicycles internationally, in response to increasing global demand.

1997

VPS full suspension mountain bike

Norco introduces the VPS (Variable Point Suspension), a long travel “freeride” mountain bike that quickly becomes a favourite on Vancouver’s North Shore.

1996

ryan leech chain riding

Norco signs 17-year-old Ryan Leech to the Norco Factory Team, becoming the first Canadian company to sponsor a trials rider.

2000

Symmetrics Pro Cycling Team warming up

Norco sponsors its first continental road race squad: the Symmetrics Pro Cycling Team.

2001

dirt jump nothing

Norco introduces the Super Cross 125 and 250, two of the world’s first Street/Dirt Jump-specific mountain bikes.

2005

Norco VPS Six

Norco’s VPS Six wins Mountain Biking Magazine’s “Bike of the Year” award.

2007

Svein Tuft victory celebration

Svein Tuft and the Symmetrics Pro Cycling Team win the overall UCI America Tour aboard the Norco CRR road race bike.

2009

Team H and R block riding the Norco CRR

CRR features three brand new technologies: SmoothCore, ArmorLite and Power Chassis Design.

Norco sponsors Team H&R Block, a development road race squad competing in Alberta and BC aboard the CRR.

2011

ART Suspension

Norco introduces the Advanced Ride Technology (A.R.T.) suspension platform, an optimized version of the Horst link system.

2012

2012 Norco Aurum Downhill Racing Bike

Norco introduces the Aurum, a World Cup level DH race bike designed with input from the Dirt Norco team and featuring Gravity Tune geometry.

Norco sponsors Team Norco International; they compete aboard the Aurum.

2013

Norco Enduro World Team riding the Norco Range Killer B

Norco introduces the 650B wheel platform with the launch of the Sight and Range Killer B models.

Norco sponsors the Norco Enduro World team, based in Switzerland, who compete in the inaugural Enduro World Series aboard the Range Killer B.

2014

Outside Magazine Gear of the Year and  Bicycling Magazine Editors Choice.

The Norco Sight wins Gear of the Year in Outside Magazine and Editors’ Choice in Bicycling Magazine.

2015

Sam Blenkinsop

Norco introduces the Carbon Aurum and the Norco Factory Racing World Cup downhill team.

2015

Jill Kintner takes the U.S.A. Downhill, Slalom and Enduro National Championships.

Jill Kintner takes the U.S.A. Downhill, Slalom and Enduro National Championships.

2015

The Norco Sight wins a 2015 Design and Innovation Award

The Norco Sight wins a 2015 Design and Innovation Award

2016

The Norco Search wins a 2016 Design and Innovation Award

The Norco Search wins a 2016 Design and Innovation Award. Editors called it “a new way of thinking – a bike for those who want to continue onwards when the asphalt runs out.“

2016

Sam Blenkinsop takes Norco Factory Racing’s first World Cup podium in Fort William.

Sam Blenkinsop takes Norco Factory Racing’s first World Cup podium in Fort William, Scotland (2015) and Norco’s first Enduro World Series podium in Bariloche, Argentina (2016)