Norco released their 2011 product line this month to an eager group of MTB press wonks and Norco dealers in North Vancouver, BC. It was the perfect setting for Norco to announce the integration of Advanced Ride Technology (A.R.T.) suspension design in select models for 2011. Our hotel was no more than 30 minutes away from some legendary North Shore trails, and Norco gave us the low-down as well as letting us sample the goods on their local trails.

Read more at: dirtragmag.com

Well here we go again :)

As you know,…I went to London for a Mountain biking UK Bike Radar Live festival.

It was my first time in London and it was great. Soon as I arrived to a Location I saw a event magazine with Norco Ad in it and I was on it,..I was everywhere, every kid had his own event magazine,…we went to see Jumps where we will have demo show, and a competition.

norco.com/blog

Check out some photos of the all new 2011 Norco Lineup on the norco blog. Who knows, one of these could be your next bike!

norco.com/blog

This weekend was a fury of racing with Canada Cup XC and Nationals in DH. Check out the results!


Elite XC Women - 36km (5 laps)
1. Amanda Sin (Can) 3 Rox Racing 1:55:38
2. Emily Batty (Can) Trek World Racing 1:57:44
3. Catherine Vipond (Can) Norco Factory Team 2:03:00


Elite XC Men - 43.2km (6 laps)
1. Derek Zandstra (Can) 3 Rox Racing/Scott 1:59:56
2. Andrew Watson (Can) Norco Factory Team 2:01:51
3. Kris Sneddon (Can) Kona 2:02:18

For full XC results go to pedalmag.com

Junior Expert DH Men
1. Remi Gauvin (BC) PerformX/Evil 3:28.51
2. Nicholas Geddes (BC) Norco Factory Team and BC Team 3:31.83
3. Kyle Sangers (ON) J&J Cycle 3:33.33

For full DH results go to canadiancyclist.com

Justin Kerr from Team H&R Block/Norco burst his way to the front of the pack to open Bike Fest for the invited men on a short, but very difficult surprise Prologue on Thursday.

Only one kilometre into the race, riders found themselves on a gentle climb up Buffalo Street. Suddenly the riders hit 'Surprise Corner,' a steep, sharp hairpin turn that takes them to the finish line.

Read More at: norco.com/mediahits