'Well, the season is over but not for everyone. I just got a call from Playboy Magazine with a request that I have to jump over a new Nissan Qashqai!

No problemo, grabbed my bike, had a cold bull and we were ready for some action.

The shoot was awesome, it is not everyday that you get to work with Playboy Magazine'

Mislav

Photo by Marin Tomas

Norco has renewed and signed on again as the official bike sponsor of the Ride Guide TV show. Ride Guide is broadcast to over 60 million households in more than 60 countries around the world.!

Ride Guide is entering it's 13th season of production, and they will produce 13 new shows or episodes during the 2009 season. These are now entirely shot, edited and produced in HD, a major upgrade for them that has happened over this past '08 season. Norco Factory Team Rider Darcy Turenne continues through the 2009 schedule as host of Ride Guide.Watch for new episodes coming your way soon.


Worldwide TV Distribution:

Canada:
OLNRush
HDShaw
VODRogers
VOD

United States:
The Ski Channel (in USA this goes to over 23 million households, and potentially 60+ million viewers)

Europe:
Extreme Sports Channel (goes into UK, Poland, Israel, Norway, Netherlands, France, Romania, Hungary, Russia, and Germany,Total in these top ten countries this show goes into more than 22 million homes with a potential of over 63 + million viewers

Australia:
Fuel TV (into 1.2 million households, potentially 3.4+ million viewers)

ON-LINE DISTRIBUTION:
Dose.ca
Joost.com
BikeMag.com
RideGuide.ca
Norco.com
Extreme.com

Congratulations Fionn on a great race and a fantastic Season. In addition to her World Cup placing of 6th in DH and 4th in 4X Fionn has won the Jeep 48 Straight final.


Norco Factory Team rider Fionn Griffiths, a three-time World Cup winner who has never missed a Jeep race during the event's six year history, was dominant throughout the day, beginning with a win over Folsom, Calif.'s Joanna Peterson and a subsequent stunner over season points leader and National Champion Kathy Pruitt of Santa Cruz, Calif., to reach the finals. Griffiths pulled out the victory over Buhl to earn the individual event title. Pruitt topped Myklak in the consolation heat to earn third place.

Read the full article at: pinkbike.com

In conjunction with Investors Group, Norco has provided a total of 10 lucky children with Bikes, helmets and a range of accessories.





Investors Group employees were given the opportunity to work with Norco in building a bike then personally handing it to an extremely lucky child. The recipients of these bikes were all members of the Boys and Girls Club of North Vancouver.





Norco would like to extend its thanks to both Investors Group and the Boys and Girls Club of North Vancouver for their support in providing these bikes and promoting cycling to youth.

Norco Factory Team rider Ryan Leech has recently been honored, along with director Alexander Lavigne, for their film CRUX, which has been selected as a finalist at the Banff Mountain Film Festival.

This honor means that not only is the film up for an award at the festival's Radical Reels evening, but also will be included in the 2009 World Tour.

A CRUX is defined as a particular point of difficulty. This singular word precisely describes the riding formula of the film. Each and every line that the featured athletes, Ryan Leech, Thomas Ohler, and Dylan Korba ride has a CRUX.

Crux is Produced by Ryan Leech and Directed by Alexander Lavigne.

View the nomination at: banffcentre.com

Please visit ryanleech.com for more info

The 2009 Norco Ryde slots into the Norco lineup as a mid level Dirt/Street bike. There are several features that make this a bike that is great in fashion and function. Here are a few highlights.


Utilizing an integrated seatpost clamp allows for a clean yet functional look. The integration creates an even clamping force while eliminating the bulk and hassle of a traditional collared system.


The Ryde also comes with a colour matched custom pivotal saddle, anodized hubs, and Marzocchi DJ 3 100mm fork.


See the full part spec at norco.com

Norco has rocked the boat with this one! Their completely new 2009 Team DH has been overhauled, redone, retooled, and put on a diet. With a flashy look all its own and a class leading weight, the new Norco race bike deserves a little more attention.

Read the full article at pinkbike.com

This past week the Norco crew picked up and headed down south to Las Vegas Nevada for the 2008 Interbike trade show. It was here that dealers from North America and around the world were able to see and try out the 2009 product.

The Dirt Demo took place in Boulder City where hundreds of vendors showcased their 2009 product to thousands of retailers. Norco was on site with new product such as the Empire 5, Fluid LT, Shore 1 and many more models.

After two days of Dirt Demo, it was time for the show. Displaying more than 50 bikes from the new lineup, there was a stir about the new bike graphics and parts. Features such as sublimated graphics, custom Funn parts, and cutting edge colours were just a few items being talked about. 2009, also offers a new DH frame platform and specs including Hammerschmidt cranks, Joplin seatposts, Pivotal saddles and Industry 9 wheels.

After dark is when Vegas come alive. In addition to the shows, gambling, and night life there was also Cross Vegas and the USA Crit Finals. These races offered high-speed entertainment that cyclists and non-cyclists can both appreciate.

Well first I would like to say that I love Canada, spending time riding in Vancouver and Whistler was yet again, the time of my life.

While in Canada I got my hands on a 2009 Empire five for the whole trip. I found myself thinking, what is the best bike ever? ..and Norco gave me the answer! The Empire rides like a dream. I was able to step up to the plate and ride better than ever thanks to the terrain, the people and the bike.


Being in Whistler I had a chance to try HELI BIKING which was one of my best experiences ever, Heli-biking is by far the most epic and exhilarating ride I have ever completed.Every time I come to Canada there is something new, some new way pushing the limits!

After all the fun we went to do more of it, that was filming with Alex from aliaslabs. This involved everything from foam pit riding to dirt jumps and trails. The video came together and looks awesome. The video shows the world who we are and why we ride!

youtube.com

Beside all that I was also filming for my new movie Called THE MOMENT,..I was filming Ben Boyko on his secret spot in BC and you will see it soon,....


After all the comps there was again filming time, and this time for RIDE GUIDE,...and this time in CROATIA!

Darcy came and the fun starts here.

We started in Zagreb Croatia and rode Bear Mountain, the next day went to place that I like to call it Small Canada. We rode here for two days then moved on to Istria which in Croatian means Country of Vine. We rode our bikes, wake-boarded, soaked in some rays and enjoyed every second of it all.

I am confident that this is the best Ride Guide show EVER!!!



Cheers for now!

Mislav

Norco's Shore line represents their vision of a serious and versatile freeride bike. They have been an important part of Norco's big-bike stable for many seasons now but for '09 the Shore series gets a makeover of Ricki Lake proportions. We're going to take a closer look at their all new Shore One, the top end bike in the line-up.

Read the full article at pinkbike.com