• Experience the West Kootenays with Ryan Leech

    Book a trip with Sacred Rides and conquer the epic Seven Summits, while pushing your skills and hanging with Norco ambassador and certified coach, Ryan Leech!

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  • 2018 DEMO RIDES

    Let the Ride Decide

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  • Engineered to cut time.
    Introducing the next generation of Aurum.

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  • We are thrilled to announce our brand-new,
    customizable Sight Carbon Build Kit Program.

    Start Building

  • Have the ride of your life

    with The Ride to Conquer Cancer and Norco Bicycles!

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Athlete Feature: Queen of Crankworx Jill Kintner in the spotlight

July 17, 2018

Olympic medalist, reigning Queen of Crankworx and all-around superheroine on two wheels – Jill Kintner is one of the most accomplished bike riders in our sport and sets very high standards in everything she does. With only one more stop to go and a substantial lead of 400 points in the Queen of Crankworx ranking, […]

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TEAM UPDATE: Norco Factory Team at UCI MTB XCO World Cup in Val di Sole

July 11, 2018

By Haley Smith After five weeks away from World Cup racing – during which the team trained hard and accumulated some wins and podiums on the Canada Cup circuit – Norco Factory Team’s Quinton Disera, Peter Disera, and Haley Smith were back in Europe for the 4th World Cup round in Val di Sole, Italy. […]

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Norco Range C3 650B wins Enduro test in Freeride Magazine

July 09, 2018

The test riders from Freeride Magazine pushed nine high-end Enduro rigs on the harsh and challenging trails of South Tyrol, Italy, to their limits. Besides ride performance and handling, the experts focused on Enduro specific components, drivetrain and geometry. The Norco Range C3 excelled on all levels and scored 10/10 points, winning the in-depth test […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach