• Experience the West Kootenays with Ryan Leech

    Book a trip with Sacred Rides and conquer the epic Seven Summits, while pushing your skills and hanging with Norco ambassador and certified coach, Ryan Leech!

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  • 2018 DEMO RIDES

    Let the Ride Decide

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  • Engineered to cut time.
    Introducing the next generation of Aurum.

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  • We are thrilled to announce our brand-new,
    customizable Sight Carbon Build Kit Program.

    Start Building

    Learn More About Us

Norco RAD Fest Recap

August 10, 2018

Over the August long weekend we celebrated Norco’s Rider Appreciation Day, better known as RAD Fest, at Silverstar Mountain Resort in Vernon, BC. RAD Fest is Norco’s way of giving back to you, the customers, who make all the cool stuff we do possible. Now in the 15th year of celebration, RAD Fest has steadily […]

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Crankworx is Coming – Who to Watch and Where to be at 2018 Crankworx Whistler

August 09, 2018

It’s the most wonderful time of the year! After an eventful season with impressive results, Norco athletes are gearing up for the biggest show of the year, Crankworx Whistler. Over the course of the ten-day festival starting August 10th, national and international pros will showcase their prowess in the world’s best-known mountain bike playground: Whistler, […]

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Video: Andrew Taylor’s Ultimate 48 State Road Trip – A.T. visits Colorado, Kansas & Missouri

August 02, 2018

Norco athlete, videographer, YouTuber and all-around awesome guy Andrew Taylor is on a new mission! After his successful video series “Alaska or Bus’t” and “Baja or Bus’t“, he’s traveling throughout all lower 48 US states in search of epic mountain biking and good times. His latest round-up includes stops in Colorado, Kansas and Missouri. Read […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach