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    Introducing the next generation of Aurum.

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Forward Racing-Norco: Canada Cup Round #4 and #5

June 20, 2018

By Andrew L’Esperance The past two weekends of racing in Ontario were an opportunity for Sean Fincham and Andrew L’Esperance from Forward Racing-Norco to combine high-level racing and solid training blocks. Racing in Upper Canada is fast and demanding, with average speeds above 20 km/h. Round 4 and 5 of the Canada Cup in Horseshoe […]

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Team Update: Victories and Podiums for Norco Factory Team at Canada Cup #5

June 20, 2018

Norco Factory Team’s Haley Smith, Peter Disera and Quinton Disera are coming back from another successful weekend at the 5th round of the national cross-country Canada Cup at Hardwood Ski & Bike, Ontario. Extreme heat and a highly competitive elite field made for a demanding race atop the Norco Revolver.     U23 competitor, Quinton, […]

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Jill Kintner and Sam Blenkinsop extend points lead at Crankworx Innsbruck

June 19, 2018

Norco athletes Jill Kintner and Sam Blenkinsop (Norco Factory Racing) are extending their points lead for the King and Queen of Crankworx title coming out of Innsbruck, Austria.     Jill collected an additional 250 points in Innsbruck, taking home a victory in the Pumptrack Challenge and earning a second-place finish in the DH finals […]

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Our stories of development: how your favourite Norco bikes came to be.

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The Norco Approach