Since its humble beginnings in 1964, British Columbia based Norco Bicycles has been passionately involved in racing – from multiple BMX titles in the early 80's, to road racing glory in the mid-2000’s and World-Cup level mountain bike racing today. The introduction of the original Aurum Carbon back in 2015 sparked the development of our World Cup downhill team. Four successful years later, and the Norco Factory Team continues to build on its legacy – pushing the racing program to the top of the podium.

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