THERE IS A TRAIL THAT SCARES YOU A LITTLE MORE THAN YOU’RE WILLING TO ADMIT.

A line that doesn’t seem that challenging at first - but when you roll up to drop-in, it’s immediately clear that you’re in over your head as your survival instincts ignite.

It’s where riders become freeriders, and where bikes and bodies are pushed to the limit

– AND NOWHERE PUSHES HARDER THAN VANCOUVER’S NORTH SHORE.

The mountains of Vancouver’s North Shore have ignited imaginations for decades - an enchanted realm formed by nature and hand sculpted with trails of triumph and confronting challenge.

There is a life force at play here - intertwined with every rock, root and trail relic. It draws you in and alters your perception of the impossible, leaving an undeniable, indelible mark.

IT’S WHERE RIDERS BECOME FREERIDERS.

It’s where boundaries are broken and limits hyperextend. Where gravity meets technique and technology amplifies instinct to exploit every scrap of untapped potential.

Twenty years have passed since we drafted the blueprint for the original Shore. The mountains of North Vancouver remain steadfast, demanding evermore from riders and their equipment. They are the ultimate inspiration and proving ground for the sublime big-mountain ride that’s driven by the mystical place that started it all, and demands the most from those who ride there.

KEY FEATURES
INTENDED USE: Freeride & Big Mountain
FRAME MATERIAL: Hydroformed Aluminum Alloy
FRAME / WHEEL SIZE: S, M, L, XL | 27.5"
SUSPENSION TRAVEL: Shore: F: 180mm R: 180mm
Shore Park - F: 200mm R: 190mm
TIRE SIZE: 2.35" - 2.6"
Photography: Dave Smith

RIDE ALIGNED

The Shore uses Norco's Ride Aligned™ design system which matches each individual bike to the human who rides it, creating a customized Freeride platform that is both stable and balanced, allowing you to push harder. Using individual rider metrics, precise suspension kinematics, and proprietary app technology, you’ll align with your ride experience like never before.

Idler Pulley

By integrating an idler pulley into an elevated pivot Horst Link suspension design, a rearward axle path can be achieved with minimal pedal kickback, and the precision coil-specific suspension kinematics ensure grip and support to boost jumps and shrug off deep landings on rough trails.

Dynamic Pedaling

Suspension design and rider compartment are designed to get the bike moving quickly on run-ins and rollers. Maximized pedal efficiency gets you to the top faster and conserves energy for the descent you've planned your whole ride around.

Choose Your Poison

The Shore is available in two distinct configurations, depending on the type of riding you love. 180mm rear travel combined with a 180mm single crown fork and a wide-range 12-speed drivetrain for big, burly trail rides in the wild, and 190mm rear travel paired with a 200mm dual crown fork and a 7-speed drivetrain for big days at the bike park.

Shore 1
Shore Park

Durable Design, Easy Maintenance

Frame design, hardware and component decisions have been made specifically to keep the Shore on the trail - and when maintenance is necessary, it's easy and quick.

MODELS
Shore 1
$6,999.00
Shore Park
$5,499.00
Shore 2
$4,999.00
Shore Framekit
$2,999.00
FREQUENTLY ASKED QUESTIONS
Why bring back the Shore? Where did the need come from?

Twenty years ago, the Shore was designed from the ground up for the riding being pioneered in BC’s unprecedentedly demanding environment. It was named after Vancouver’s North Shore trail system - the definition of Freeride in 2001.

Today, Freeride has evolved from what it once was, and has become much more diverse. Jumps are bigger and tricks have more amplitude. Descents are longer and rougher than ever with limitless progression, and control, forgiveness and agility allow the rider to ride how they want.

The need for both control and effective response to rider input in both natural and manmade terrain has increased significantly. The years of development we’ve invested in High Pivot layouts and creating our Ride Aligned parameters inspired us to bring Shore back – because we wanted to build a bike to take on these progressive riding environments, as well highlighting these past twenty years of progress.

We knew we could create a platform that is simple to maintain, fun to ride, benefits from our knowledge of optimized static and dynamic fit, and provides the necessary support for aggressive gravity riding while tracking superbly in the rough.

We also wanted to make this bike attainable for more riders: aluminum makes sense for a bike that is being dumped midair when a trick goes wrong, tossed in the back of a shuttle truck, or simply ridden hard and put away wet. We prioritized items of spec that we value (suspension, brakes, tires, …), while staying away from carbon components. We wanted to focus on reliability, ease of maintenance and value.

While carbon does have its place in MTB, we felt that Freeride isn’t it.

What kind of terrain is this bike designed to excel in?

The Shore is designed to pedal, shuttle or grab a chairlift up the mountain, and then sail back down, or navigate technical lines, scary lines and getting sideways on the way back down. Big, burly terrain that challenges bike and rider, and makes you question what you think is and isn’t ridable.

The Shore also excels on rough longer descents, where the travel, kinematics and geometry provide control, intuitive cornering characteristics, and dynamic handling.

Who do you see riding this bike?

The Shore is designed for riders looking for a confident bike for jumps, hucks and long Big Mountain rides in rowdy terrain where good times and progression are the goal, and stopwatches or finish lines are not even part of the conversation.

What is unique about a high-pivot suspension layout and how does this layout on the Shore benefit the rider?

The high pivot layout creates a rearward axle path through the sus-pension travel which allows the wheel to move wheel in-line with the direction of the impact. As a result, there is a reduction in horizontal force transmitted to the rider allowing momentum to be better maintained.

The rearward axle path also provides the ability to achieve a more supportive suspension setup through leverage ratio progression and greater damper engagement without compromising suspension compliance.

Combining these characteristics on Shore, the rider is provided with a bike that has ample mid-stroke support for cornering, control off lips and heavy compressions while still tracking exceptionally well through rough terrain.

Can a rider swap from the stock piggyback coil shock to an air shock?

On other long travel platforms, the progressive spring curve of an air shock is used as a tool to achieve additional support that may be lacking from a coil setup. However, the progressive spring curve is more difficult to manage with rebound damping and there is a reduc-tion in sensitivity due to additional seal friction.

The Shore kinematics were designed to take full advantage of the improved sensitivity and consistent spring rate of coil shocks while also providing sufficient mid-stroke support through leverage ratio progression and careful selection of damper tunes.

So, while running and air shock is possible, it’s inadvisable, as the spring and damper won’t allow the suspension to react as it’s been designed to.

What does the idler pulley accomplish?

The idler pulley is used to minimize pedal kickback that can result from the rearward axle path of the high-pivot suspension layout. This minimizes feedback to the rider through the pedals on heavy land-ings, in deep compressions, and on rough terrain.

Does the drivetrain use a standard length chain, or does the idler require additional length?

The design requires additional chain length compared to a non-idler drivetrain configuration, but most modern mountain bike chains are sold with 126 links – more than enough to accommodate modern MTB drivetrains on every Shore model.

Other than the dual crown fork, what are the differences between the Shore and the Shore Park?

The Shore 1 & 2 feature 180mm of travel front and rear based on 225x70mm coil shocks and air sprung single crown suspension forks from Fox and RockShox.

The Shore Park features 190mm of rear travel from a 225x75mm shock and a 200mm DebonAir sprung RockShox Boxxer fork.

The 180mm RS Zeb and 200mm RS Boxxer share similar axle to crown measurements ensuring that the intended geometry is maintained between all models.

The Shore 1 & 2 feature SRAM Eagle and Shimano 12-speed drive-trains with a wide gear range for varied terrain, while the Park’s grav-ity focus was best suited to a SRAM GX 7-Speed DH drivetrain.

Additionally, the Shore 1 & 2 feature long-travel dropper posts with and added adjustable travel option, while the Park uses a traditional post, as it’s designed to be going downhill ALL THE TIME!

Why 27.5" wheels only? Why not make it a mullet?

27.5” inch wheels provide excellent strength/weight/agility for Freeride and aggressive Big Mountain trail riding. We prototyped and tested the Shore in multiple configurations. 27.5” wheels front and rear proved to be the most effective overall for the type of riding the Shore intended for.

Is it mullet compatible if a rider wants to switch it up?

A 29” fork and wheel up front would negatively affect the Shore’s ride quality. The change in head angle and larger wheel diameter would impact the steering geometry while the redistribution of mass would put more weight over the rear of the bike and have a negative effect on kinematic support.

Twenty years ago, the Shore was designed from the ground up for the riding being pioneered in BC’s unprecedentedly demanding environment. It was named after Vancouver’s North Shore trail system - the definition of Freeride in 2001.

Today, Freeride has evolved from what it once was, and has become much more diverse. Jumps are bigger and tricks have more amplitude. Descents are longer and rougher than ever with limitless progression, and control, forgiveness and agility allow the rider to ride how they want.

The need for both control and effective response to rider input in both natural and manmade terrain has increased significantly. The years of development we’ve invested in High Pivot layouts and creating our Ride Aligned parameters inspired us to bring Shore back – because we wanted to build a bike to take on these progressive riding environments, as well highlighting these past twenty years of progress.

We knew we could create a platform that is simple to maintain, fun to ride, benefits from our knowledge of optimized static and dynamic fit, and provides the necessary support for aggressive gravity riding while tracking superbly in the rough.

We also wanted to make this bike attainable for more riders: aluminum makes sense for a bike that is being dumped midair when a trick goes wrong, tossed in the back of a shuttle truck, or simply ridden hard and put away wet. We prioritized items of spec that we value (suspension, brakes, tires, …), while staying away from carbon components. We wanted to focus on reliability, ease of maintenance and value.

While carbon does have its place in MTB, we felt that Freeride isn’t it.

The Shore is designed to pedal, shuttle or grab a chairlift up the mountain, and then sail back down, or navigate technical lines, scary lines and getting sideways on the way back down. Big, burly terrain that challenges bike and rider, and makes you question what you think is and isn’t ridable.

The Shore also excels on rough longer descents, where the travel, kinematics and geometry provide control, intuitive cornering characteristics, and dynamic handling.

The Shore is designed for riders looking for a confident bike for jumps, hucks and long Big Mountain rides in rowdy terrain where good times and progression are the goal, and stopwatches or finish lines are not even part of the conversation.

The high pivot layout creates a rearward axle path through the sus-pension travel which allows the wheel to move wheel in-line with the direction of the impact. As a result, there is a reduction in horizontal force transmitted to the rider allowing momentum to be better maintained.

The rearward axle path also provides the ability to achieve a more supportive suspension setup through leverage ratio progression and greater damper engagement without compromising suspension compliance.

Combining these characteristics on Shore, the rider is provided with a bike that has ample mid-stroke support for cornering, control off lips and heavy compressions while still tracking exceptionally well through rough terrain.

On other long travel platforms, the progressive spring curve of an air shock is used as a tool to achieve additional support that may be lacking from a coil setup. However, the progressive spring curve is more difficult to manage with rebound damping and there is a reduc-tion in sensitivity due to additional seal friction.

The Shore kinematics were designed to take full advantage of the improved sensitivity and consistent spring rate of coil shocks while also providing sufficient mid-stroke support through leverage ratio progression and careful selection of damper tunes.

So, while running and air shock is possible, it’s inadvisable, as the spring and damper won’t allow the suspension to react as it’s been designed to.

The idler pulley is used to minimize pedal kickback that can result from the rearward axle path of the high-pivot suspension layout. This minimizes feedback to the rider through the pedals on heavy land-ings, in deep compressions, and on rough terrain.

The design requires additional chain length compared to a non-idler drivetrain configuration, but most modern mountain bike chains are sold with 126 links – more than enough to accommodate modern MTB drivetrains on every Shore model.

The Shore 1 & 2 feature 180mm of travel front and rear based on 225x70mm coil shocks and air sprung single crown suspension forks from Fox and RockShox.

The Shore Park features 190mm of rear travel from a 225x75mm shock and a 200mm DebonAir sprung RockShox Boxxer fork.

The 180mm RS Zeb and 200mm RS Boxxer share similar axle to crown measurements ensuring that the intended geometry is maintained between all models.

The Shore 1 & 2 feature SRAM Eagle and Shimano 12-speed drive-trains with a wide gear range for varied terrain, while the Park’s grav-ity focus was best suited to a SRAM GX 7-Speed DH drivetrain.

Additionally, the Shore 1 & 2 feature long-travel dropper posts with and added adjustable travel option, while the Park uses a traditional post, as it’s designed to be going downhill ALL THE TIME!

27.5” inch wheels provide excellent strength/weight/agility for Freeride and aggressive Big Mountain trail riding. We prototyped and tested the Shore in multiple configurations. 27.5” wheels front and rear proved to be the most effective overall for the type of riding the Shore intended for.

A 29” fork and wheel up front would negatively affect the Shore’s ride quality. The change in head angle and larger wheel diameter would impact the steering geometry while the redistribution of mass would put more weight over the rear of the bike and have a negative effect on kinematic support.