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Community Support

Ride to Conquer Cancer

The Ride to Conquer Cancer (RTCC) is Canada's largest cycling fundraiser, raising nearly $150 million in support of cancer research over the past five years. Every summer, RTCC rides take place in four locations throughout Canada: British Columbia, Alberta, Ontario and Quebec. Since 2011, Norco has been the RTCC’s official bicycle and technical support sponsor for all four regional events.


The International Mountain Bike Association (IMBA) plays a key role in the maintenance and development of mountain biking in Canada. The IMBA is a keystone of Canadian mountain bike culture, working tirelessly to improve trail access, provide trail building expertise and act as a voice for the mountain bike community in political arenas.

Cycle Toronto

Toronto is a city that embraces cycling as an essential part of its sustainable transportation network. Cycle Toronto (formerly the Toronto Cyclists Union) is a diverse member-supported organization that advocates for a healthy, safe, cycling-friendly city for all.


HUB, formerly the Vancouver Area Cycling Coalition, is a non-profit society established in 1998 to address cycling issues in Metro Vancouver. HUB works to promote cycling health, safety and connected communities. The organization offers safe cycling courses to riders of all ages and hosts Bike To Work Week twice a year.

People for Bikes

By connecting millions of riders, we are a single powerful voice for bicycling. Whether you’re a bike commuter, roadie, mountain biker, casual rider, pro-bike business owner, or all of the above, if you’re a person and you enjoy riding a bike, we represent you.


The NSMBA is one of the longest-running mountain bike associations in Canada. Helping to protect North Vancouver’s fabulous trail system while improving trail conditions, access and more, the NSMBA is a great asset to Vancouver’s mountain bike riders. Norco’s support of the NSMBA is one way that we can give back to an organization that has done so much for the mountain biking community.


TORCA exists to advise government, private sector interests, and the public on matters concerning off-road cycling in the Tri-Cities area.


Pedalheads has been encouraging a healthy, active lifestyle for children through fun and exciting bike camps since 1995. Through their many day camps they’ve been teaching kids to go from training wheels to trails by combining exciting lesson plans with amazing instructors and small class ratios.

MS Bike

Canada has the highest rate of MS in the world. And when you join MS Bike, you join our country’s collective effort to help improve the lives of Canadians affected by MS. The dollars you raise are invested in world-leading MS research happening right here in Canada research that will bring us closer than ever to the first treatment for progressive MS and ultimately a cure for the disease. It’s an exciting time for MS research, and your participation will keep the momentum going.

Heart & Stroke

For over 60 years, Heart & Stroke has been dedicated to fighting heart disease and stroke. Our work has saved thousands of lives and improved the lives of millions of others.


The Squamish Off-Road Cycling Association was founded more than 20 years ago and is a mountain bike club with a focus on creating fun events for our members including social rides, Toonie & DH Rides, trail advocacy, and maintenance.


The Whistler Off Road Cycling Association was founded in 1989 and today its 1100 members WORCA help maintain hundreds of kilometres of trails through member fees and volunteer efforts. WORCA continues to ensure mountain bike trail access while providing a wide range of other services to the mountain bike community including weekly Toonie Ride series and Phat Wednesday series, youth programs and clinics.


The CIBRA mission is to continue to pressure our governments to eliminate duties and additional taxes on all bicycles, and to support Canadian independent bicycle retailers with practical education and training programs. To get more people on bikes and enjoying a healthy cycling lifestyle.