Norco Bicycles has just expanded its online shopping portal, introduced to Canadian consumers earlier this Spring, to the shoppers in the United States. Now, American riders can enjoy the convenience of buying online with a click-and-collect program that connects them with the expertise and a personal touch of Norco’s family of independent bicycle dealers across North America.
"Following our Canadian B2C e-commerce launch in March, we’re seeing remarkable consumer and dealer satisfaction, with Canadian dealers successfully fulfilling online orders all across the country."
- John Williams, President of Norco Bicycles
While this mechanism of selling online, and delivering our wide range of premium bicycles at a local dealer is relatively new, we are confident that it will allow our dealers to better meet the needs of modern consumers.
But, it’s not just about making the sale, says Williams.
"Providing high-quality service is our number one priority in launching B2C e-commerce. It supports the consumer’s path to purchase by providing an additional channel to shop, research and compare bicycles at their own pace. Consumers can also ask questions and seek support from our exceptional customer service department via the live chat feature on Norco.com." -
The program is getting added support from Norco dealers because it deposits margin share from each fulfilled online sale directly into the dealer’s bank account – not through product credit, as done by other companies doing business in the click-and-collect space.
Additionally, contrary to holding dealers to rigid, brand-driven return policies, we encourage them to abide by their own shop return policies where they can take measures to manage returned inventory as they see fit.
"Canadian Norco dealers are already seeing the positives of gaining new customers, margin share and walk-in traffic they would not have had previous to launch, and we are positive that US dealers will follow suit."
For more details on our click-and-collect e-commerce program, click here
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