As a company and industry who live, work and play in space of privilege, we acknowledge there are unique struggles and deep-rooted realities that Black, Indigenous and People of Color (BIPOC) navigate every day that shape their lives.
At Norco and Live to Play Sports, we believe in the simple truth that all people are worthy of the same rights and liberties and that Black Lives Matter. We believe this as a brand, as a company and as individuals.
At this pivotal moment in the history of racial inequity, silence and inaction are no longer an option if we are to break the ideological supports and structures of racism. Norco and Live to Play Sports are committed to listening, learning, and amplifying the voices of BIPOC across Canada and around the world.
By acknowledging and better understanding the barriers encountered in the face of systemic racism and implicit bias, we have taken our first small step in the long journey towards greater inclusion within our company, industry and the sport of cycling.
The conversations we have had over the past few weeks with colleagues and those who advocate for racial justice every day have allowed us to formulate the following action plan to ensure these conversations continue, and become permanently woven into the fabric of who we are:
Norco and Live to Play Sports have always been committed to providing support to help our communities succeed. If you’d like to be part of this conversation about our plan to foster equality and inclusion within our company, cycling and our community, contact us at firstname.lastname@example.org.
Live to Play Sports / Norco Bicycles
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