Today is International Women's Day, and we're celebrating some of the inspiring women who are pushing boundaries and smashing barriers in our sport.
Women like Jill Kintner, reigning Queen of Crankworx
, who inspires a new generation of female athletes, and gives back to the community through her efforts in motivating women and young girls to get out and ride and by constructing world-class public pump tracks in her home town.
Melissa Sheridan and her team, who organize the Hot on Your Heels
Women's Enduro in Squamish, BC, and are paving the way for more women to join us in enjoying the freedom, camaraderie and competition of Enduro Mountain Bike racing.
Athletes like Caro and Anita Gehrig from Norco Twins Racing
who run women’s mountain bike camps
in their home country Switzerland and promote mountain bike events in their communities to smash the barriers of entry for many young women looking to ride at a more competitive level.
Women like Haley Smith
, who is a passionate athlete that lives for cycling while openly addressing the importance of mental health in sports and personal life and supporting non-profit organizations like Fast and Female
, which is dedicated to empowering young women to stay healthy, happy and active.
Women like Kat Sweets
, a former professional downhill mountain biker and X-Games ski competitor, who unites female riders of all abilities, ages and backgrounds with her kids’ camps, coaching classes and annual Sweetlines Sugar Showdown
And, our passionate Norco women’s ambassadors, Melanie Schumacher
, Allison MacKellar
and Jo Peters
, who spread the joy of riding in their communities by creating exceptional experiences that are memorable, non-competitive and non-intimidating in order to inspire more women from all backgrounds to get out and ride.
Norco's women's program
is our way of supporting the innovative, inspiring, and exceptional female pioneers to our sport, paving the way for a new generation of female mountain bike heroes. We've taken everything we've learned since the earliest days of the Norco Women's Race team with Fionn Griffiths and Catherine Vipond, and built up on that knowledge and energy to ensure that we're doing everything we can to encourage female riders around the world to join us in the celebration of our sport.
Here's to strong, inspiring women! Happy International Women's Day, everyone!
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