RIDER-CENTERED
SYSTEM

The Ride Aligned™ system from Norco matches each individual bike to the human who rides it, creating a customized platform that is both stable and balanced, allowing the rider to push harder. We use individual rider metrics, precise suspension kinematics, and proprietary app technology to align you to your ride experience like never before. Stop trying to squeeze into the same old frame of reference. Find your own angle.

RIDER-CENTERED
SYSTEM

GEOMETRIC CONNECTION

GEOMETRIC CONNECTION

Ride Aligned™ frame geometry places the rider’s centre of gravity—both seated and standing—at an optimum position for ideal weight distribution between the wheels for maximum grip and control. This means tack-sharp tire traction during the entire ride: whether grinding up or pinning it down.

To achieve this, Norco engineers evolved the Gravity Tune concept to consider the rider’s centre of gravity for each frame size, giving consistent weight distribution at the contact patch across the entire size range. By carefully selecting reach and seat tube angles along with precise steering geometry we were able to create the distinct mix of crisp, confident handling and maximum grip on climbs and descents.

FOCUSED
ON FIT

By examining reams of anthropometric data—the gold standard when designing a human-centric system—Norco engineers applied a new level of precision to the science of how the makeup of each human body effects how a rider fits on a bike, and the impact it has on centre of gravity.

Understanding and analysing physical differences in where different riders’ centre of gravity is positioned allows us to develop frames that fit extremely well. This focus means that the ride experience through fit, geometry and suspension kinematics can be tuned to achieve perfection for all riders.

KINEMATIC
EQUATION

Ride Aligned™ suspension is optimized using custom software created in-house at Norco. This allows us to look beyond the leverage graphs, and focus on forces at the wheel, where the rider experiences them.

Climbing, whether seated or standing, is quick and efficient. A consistent base of compression support combined with optimized anti-squat negates the need for a lockout. This maximizes grip, maintains momentum and cadence in technical situations, and allows the suspension to move freely without absorbing drivetrain energy.

Descending, a high starting leverage combined with a precise shock tune, boosts mid-stroke support while maintaining grip. This creates a bike that feels dynamic under rider input and provides a confident, stable chassis when charging through rough terrain. A smooth transition from mid-to-end stroke provides a consistent feel under all impacts. Each platform’s unique suspension curve is engineered specifically for the bike’s intended use.

METRICS ARE THE METHOD

To customize your Ride Aligned™ experience, we tie every aspect of the system together with the Ride Aligned™ Bike Setup Guide.

The app-based assistant helps tune your precise fit and optimise your suspension setup based on your unique body makeup, the way you ride, and the types of trails you expect to encounter. It’s simple to use, but incredibly precise, making the most of every detail we’ve engineered into the Ride Aligned™ design.